You Are The Experience You Offer (Who Are You Online: Part Two)

You are the experience you offer

P.S. This is the second part of a four-part series on who you are online. Part one is here. P.P.S. I hate when people “P.S.” things when they haven’t said anything to begin with. Weirdos.

Sooo, I don’t want you to start judging me and whatnot, but I have to tell you an embarrassing truth: I’m a movie theater snob. A legit snob. This is what happened:

I was minding my own business and living life while watching movies at regular theaters. I even frequented a “dollar theater” at which a rat ran past my foot in the middle of a movie one time. What did I do? I propped my legs up on the empty chair in front of me and finished the rest of that Channing Tatum movie, whatever it was, desperately hoping the rat didn’t come back. This was my life. I was in Austin, Texas (no longer living in NYC), so a movie shouldn’t cost more than $10. But, then . . .

The luxury theaters started popping up. Someone treated me to my first movie at one such fancy theater a few years ago and in my head I laughed at them . . . “Who pays $29 for a single movie ticket? Ha. I judge thee. I’m never coming back here.” (Talk about ungrateful.)
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You Are Your Content (Who Are You Online: Part One)

You are your content

There are a few solid factors that direct how we, the good people of your audience, feel about you and who you are to us. I’m just guessing here, and this is a longshot, but you probably want to be somewhere between the fun + informative friend and the go-to source for (insert your topic or industry here), yes? If this is not your goal, then this is not the blog series for you, because we are going IN. Okay?

We, the people of your audience, will allow you to be the person you want to be to us, provided you authentically reach us in four major areas: (1) Content, (2) Experience, (3) Social Proof, and (4) Brand Identity. So, in true Regina fashion (translation: I’ve never done this before), I’m using the month of August to address these four areas in a series that shall henceforth and forevermore be titled: #WhoAreYouOnline

There will be checklists, exercises, and worksheets for you. There will be adult homework for you. This series is not for one of your lazy days, it’s for some of your “I’m about to go in.” kinda days.

(Pop culture side note: “Going IN” simply means getting serious about something or taking a long, deep look at it. Another phrase that is similar would be “going hard” or “doing worrrrk” . . . actually I suck at popular culture references. Don’t take my word for any of this. That’s just what I want it to mean. Moving on . . .)

What is Content?

Your content is way WAY more than just your blog posts. Content is anything people can access from you or find out about you online. Your content is your:

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Grow Your Blog Traffic With Social Media: The e-Kit

Grow Your Blog Traffic with Social Media: The epic eBook and eKit from

So. I made an e-Kit for you (on pre-order now–but there’s a freebie from it at the end of this post) and it’s all about using social media to grow your blog and start selling your products. It tells the secrets of how I grew my own blog traffic 4000% in two months.

“What’s an e-Kit?” you ask. Imagine a workbook, e-book, and self-paced class rolled into one with some extra spreadsheets, cheat sheets, and checklists (byRegina-style). Imagine your mind being blown by a PDF and it’s accompanying materials. That’s an e-Kit.

Promote Your Blog with Social Media: The epic eBook and eKit from

Grow Your Blog Traffic With Social Media (or GYBTWSM as I like to awkwardly refer to it in my head) is being offered for pre-order right now (at this special price for my blog buddies) and will be released in September 2014. This special price will go up on August 1st. P.S. If you’re on my email list, check your email for your own special offer, but come back so you can find out more below.

Grow Your Blog Traffic With Social Media: The e-Kit

Do you want to be more effective at leveraging your blog and social media accounts to grow your blog traffic? Perhaps you want to know a few secrets of how I grew my blog traffic 40x in two months? Wonder what all the hype about [insert social media platform here] is?

This 100-page e-Kit contains:

  • my list of the 25 most effective types of content to share on social media (which I’ve included at the bottom of this post as a free download because I love you) and tips on which types of content fit best in each social platform
  • several checklists to keep you on track with your social strategy
  • a byRegina-ton of worksheets to help you get organized
  • sections on Twitter, Pinterest, Facebook, Instagram, Google+, YouTube, and LinkedIn
  • a guide to getting your blog “share ready”
  • additional insight from other experts
  • goal-setting sheets and timeline sheets
  • cheat sheets for the most effective image sizes + types in each platform
  • guided lessons
  • real life screenshots and examples
  • a crazy valuable Tools + Resources List that will help you create and promote the best content every time
  • my humor and sarcasm (that’s at least a $67 value right there, no?)

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7 Simple Ways to Help Your Online Business Not Fail

how to succeed at online business

While I’m hard at work finishing an eKit that I think you will love (this one’s for the bloggers, yo), I thought I’d revisit a past, favorite topic of mine . . . not failing at online business. Because. Let’s be honest. It can be overwhelming and intense. So I have some quick tips for you today to get you thinking:

We all know to choose a business we love and are willing to consistently learn more about. Interest in a topic and passion for people keeps our motivation high. Therefore, we need a serious love of our online product or blog categories, a desire to make our clients’ lives better, plus resolve and hard work to get through slumps in business or creativity. Check.

You’ve got passion already, else you wouldn’t care to read this post. So, here are seven things you can do now, like two seconds ago now, to help your online business or blog not fail or become sucktacular (Get it? sucky in a spectacular way = sucktacular. Brilliant. I know. And yes, I will keep sticking “tacular” on the ends of words then explaining myself. Don’t be craptacular about it, okay?)

1. Start sooner.

I love you and all dear blogger (slash) small business owner, but you are too much of a perfectionist if you don’t start sooner. There are key elements you need in your blog design and layout: newsletter signup, easy-to-understand navigation, some professional graphics, and some compelling copy. However, if you spend an extra 1.5 to 6 months stressing about the color changes you want made, the slight font change you want on the About page, and the ½ inch skooch up you want the image on the Services page to get, you are missing the point and missing the opportunity to connect with an audience who doesn’t care about (or notice) those things in the first place.
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How to Create a Style Guide for Your Blog or Brand

How To Create a Blog Style Guide or Brand Style Guide

In order to create and maintain a cohesive online and in-person presence that engages readers and clients, you may want to consider a style guide for your blog or brand. A style guide is a document (PDF/binder/digital file) you create to keep you consistent on important blog elements such as fonts, colors, and image styles, as well as brand elements such as tone, document styles, and more. To create a blog style guide or brand guide you will collect, organize, and create images and text that inspire you, and then you will compile your preferences into a document.

“But why, Regina? Why must I do more work?” you cry out in anguish.

A style guide will save you time (because you won’t have to wonder what your next Instagram image should look like or how you should design that invoice/flyer you need) and it will create a recognizable presence for you online (people make my day when they say they see images on Pinterest and automatically know it’s from my blog–it’s like a non-germy virtual kiss I tell ya).

I’m currently making a new style guide, so I wanted to share the process and benefits with you.

I can’t wait to show you all the new brand. Some of the most fun I’ve had is defining the consistent styles you’ll start to see. I think you’ll enjoy creating a thorough style guide as well (so I created this new post + template out of a previous post from my site). When you look at your style guide, you will immediately have a clear picture of how you should do something or how to create certain brand elements. Can you please just imagine that for one moment? Confusion = gone.

So. You know what’s next. WORK. Download the 3-page blog style guide template below, and follow the guidelines on the template and in the post below. (Note: I made the template a Google Doc that you can copy and it paste into your word processor of choice.)
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How to Launch a Blog on a Budget

how do you launch a blog on a budget

You can join the club. The club I started for the ba-gillion people I know, moi included, who don’t have 1.2 mil laying around to invest in a blog launch or relaunch. Yes, ba-gillion is a big, actual number; I’m offended you thought otherwise.

If you don’t want in on my club, that’s fine . . . weirdo, but if you do, then as a benefit of your club membership, please enjoy this guide on how to launch (and start to grow) a blog on a budget. There are 10 main sections to read through, each with resources (free, inexpensive, mid-range, and high-end –> if you want to ball out in certain areas) and tools you can start using today.

If I may say, before we get into the blog launch guide: Launching a successful blog, whether on a slim budget or super duper budget, takes a lot of work. When launching on a budget, you’re going to have to get a smidge more crafty, research-y, and DIY-y than the next person, but the process of learning and doing will be valuable. Every popular + useful blog takes a huge investment, whether it’s almost all time, almost all money, or a healthy mix of both.

Also, this guide is more like a class on how to start your blog (with a small budget) than it is a blog post. I just want to warn you that this is probably best for people who are really serious about starting/re-starting a blog, because it’s intense. Feel free to pin it or share it with someone you know may benefit from it. Thanks.

Feel free to jump ahead to any of the sections below, if you’re feeling froggy that is. {Get it? Because frogs jump. –That’s a completely original joke I just made up. I’ve never heard it anywhere else before. Have you?}

1. Planning // 2. CMS or Platform // 3. Brand Identity // 4. Domain + Hosting // 5. Blog or Theme Design // 6. Images // 7. Style Guide // 8. Making Money While Your Blog is Still New // 9. Plugins + Extras // 10. Promotion
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30 Ways to Find Your First Clients

Ways to Get Your First Customers
Okay, let’s be serious for a moment, whether you’re an introvert, extrovert, or ambivert, the act of going out and “pushing” your products and services on a stranger is not necessarily your favorite activity. Sure, to “get your name out there” some active recruiting methods may be necessary at first, but you’re probably also interested in setting yourself up with a long-term strategy of clients coming to you.

I feel you my friend. So, the list directly below shares 15 ways to get your first customers through active recruiting; the second list below shows 20 ways to begin to get customers to come to you.

You might be thinking that the title of this post says “30 ways” but that 15 + 20 = 35. That may be correct; I don’t know. All your fancy, grownup counting and formulas are just too difficult for me. So, here you have it, 30 to 35 ways to get your first clients:

Active Ways to Get New Clients

1. Get the word out to family and friends in a meaningful way.

I had a friend launching a business + blog who chose a method that I now love to use and help other people use: she wrote (actual) personalized + purposeful messages to each person. This may sound very “duh” to you, but make sure each time you reach out, you include:

  • a personal note that lets someone know this is not the same email/message 300 other people got; make a connection on a hobby, interest, desire, or need of theirs
  • a brief description of the type of work you are doing now and why it’s so important to you
  • the ways in which your friend/contact can help you (Do you want referrals if your friend knows someone in need of your services? Do you want people to share your message?)
  • a clear way for people to practically do what you’re asking/hinting (for example: if you’re asking for people to share your brand on Facebook, give them a brief description and picture “if they so choose to use it” . . . or if you’re asking for referrals from a good friend, give them an idea of what they could email out to others–and perhaps even give them a sweet freebie to distribute)
  • a sincere “thank you” for the person’s time in reading your message and in helping you any way they see fit

Are you at a loss for where to pull personal connections from other than your phone’s contact book and Facebook friends list? Think of people you may know through:

  • volunteer work you do
  • organizations you belong to (clubs, a church, associations, sports)
  • your spouse or family connections
  • former workplaces
  • friends of friends
  • former school buddies or connections

In general, people have a desire to help you in whatever ways are understandable and convenient for them. Your close friends will probably even desire to help you when it’s not convenient. Either way, give people as many tools as possible and show how grateful you are for their time and whatever action they may be completing on your behalf.

2. Create a social crowdfunding campaign.

Sites like Indiegogo and Kickstarter are not just good for the $$, but also the exposure. Several products have become somewhat to all the way “Internet famous” after a crowdfunding campaign.

Why? Friends, and even people who don’t know you, are motivated to share your brand and your campaign if they connect with something about it, or to simply support small businesses. You can use one of these sites to launch/re-launch a business, a book, a product, a product line, a creative project, really almost anything. 90% of the projects that I’ve supported are by people I don’t know at all. Crowdfunding campaigns have a way of bringing out strangers and making them friends.

Crowdfunding even allows you to get out there and start providing consulting services if you want to. Two examples for ya: (1) A woman here in Austin “sold” $1000 consulting packages as some of the prizes for supporting her book release. No seriously, look at this thing. She raised almost $12,000. (2) A couple here in Austin who also listed $1000 consultations, among other prizes, for the release of their book raised over $10,000.

Raise money through crowdfunding and get clients

3. Team up with an established brand/provider in the same field to tackle a larger project together.

Offer your services up to them as an independent contractor. For example: if you’re a WordPress coach/developer, work with another WordPress consultant who may be able to use your help on a huge upcoming project.

4. Team up with an established brand in a complementary field.

If you’re a social media strategist, team up with the WordPress coach in the example above to help clients with a full online presence.

5. Pro bono part of the project.

So, you want your clients to pay you, obviously, but what about making part of the project free? If you’re teaching someone how to use social media for their business, why not charge for crafting the action plan and report you develop, but make all your check-ins and scheduled calls free for one month. Or, if you’re coaching clients through home births, how about creating the plan for free and recommending the equipment they’ll need, but then charging for the day of delivery?

Doing work pro bono is not a long-term strategy, simply a way to get paying/reviewing/excited initial clients in the door; people who will spread the word about you and help you add to your portfolio.
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