Yo, our week of celebrating Business Valentine’s Day (#BizVDay) is continuing with a new post to help you show your blog or business some love: 33 Blogger Collaboration Ideas. Some of these are just for fun (and to build community and blog traffic) and some of these can be done for profit (dollar dollar bills y’all and brand awareness).
So, I want to talk (1) reasons to collaborate, (2) types of free collaborations, (3) collaboration ideas for profit, (4) pitch etiquette, and (5) pitch “musts” in the form of a checklist.
Reasons to Collaborate with Other Bloggers
Collaborating with other content creators is about so many things beyond simply growing your blog traffic. Here are just a few of the benefits:
- Collaboration will expand your community and your opportunities to connect with people who want and need what you have to offer. Collaboration will also connect you with like-minded people; these connections can go anywhere (from friendships and people who share your stuff to long-term profitable relationships).
- Collaboration allows you to be seen in a different light. I mean this in two ways: (1) The person or people you collaborate with will present you in a different way than you would. Whether in an interview, or an introduction, or a promotional tweet, the other person can say things about you that would look ridiculous, conceited, or just plain weird coming from you. (2) You can easily collaborate on something that is a hop outside your normal content—this allows you to pivot into new areas of expertise or simply add to what you already do.
- Collaborations allow you to expand your offerings. You can begin to establish new areas of expertise for yourself . . . or collaborations can simply allow you to offer more products + content in your original area.
- Collaborations will shed light on the feasibility and opportunity of new products and content. If people go cray cray for something, make it a product. If it fizzles out, modify it or move on.
- Collaborations allow you to make more of an impact than you might be able to make alone. Two audiences instead of one. Two sources of ideas. Two people marketing something. Two voices adding value. You get the point.
- Collaborations allow you to see things differently. You’re an absolute genius ninja, that is not to be doubted. However, sometimes it can be a beautiful thing to see the world, or a problem, or a product, or an idea through someone else’s viewpoint.
- Collaborations provide a built-in sounding board and “checks and balances” system. Here’s the deal: We all have outlandish ideas at times. We all think of epic brand names, product features, and ways to word things that end up being not that great. Your collaboration partners mean that you will have constant reality checks. You’ll have another entity or two that’s a part of your target market to go, “Umm, I don’t think that’s going to go over as well as you might want. But good job though.”