So, I’ve never shared before how I have a twin. Her name is Jessica Johansen. She’s not a twin in the “have the same parents; born at the same time” sense, but rather a twin in the “we both recently went through the rebranding process, for our blogs, in which we rebranded to our names” kinda way . . . oh, and we look exactly alike.
Now, don’t be misled by the term “exactly alike.” She is actually my better-looking twin with a better accent. Whereas my British accent fades and begins to sound Australian or Irish after a few minutes, hers is legit. And you kinda fall in girl love with her when she talks. Silly Americans; we get so distracted by accents. Moving on.
Ha. I wonder if she’ll be upset with me for that image, but let’s be honest: not only is she super smart, as you’ll see in her rebranding story and tips below, but she’s a gorgeous person inside and it completely spills over.
She formerly owned a blog called Fierce in the City, which she loved but felt didn’t completely fit her. When she and I first started talking about it, it almost sounded to me like she had outgrown her blog. Do any of you feel like that? You had a theme/name that once fit your place in life, and now it simply doesn’t anymore? Some of us establish brands that have a short shelf-life. Not on purpose, but it just happens. People change. Passions change. And the brand you want to create the new you from might require change.
I pestered Jessica (as in: asked her nicely over Skype once and she was all for it) into sharing a bit of her process and some of her tips with us. AND: She has a blow-my-mind relaunch guide for you >>> a 5-page PDF that will definitely help you with your process. Stay tuned below for that.
A little about her re-launched blog: Jessica Says is a brand that empowers people to “grab life by the proverbial horns, set big, bold goals for themselves, achieve them with pizzazz (even when time is short!), all the while looking and feeling amazing.” Yep. Her mission statement really does sum up what she does with her community. Let’s get started with her >>> Also, my un-interesting asides will be in teal below. Thanks.
1. You debated about switching to a new blog name and brand for a while. What pushed you toward the decision? Did you have any influences encouraging you not to switch? How would you recommend approaching and announcing a new brand to an audience?
Hi Regina, thanks so much for having me! I’m really excited to be here. Regarding your question, I did “um and ah” about this for a while, didn’t I? To be fair, it was a pretty big decision to make: Fierce in the City was the first incarnation of my first “proper” blog (I’d been blogging on Tumblr for a few years but that’s an entirely different kettle of fish), so I definitely had some trouble letting it go.