Many of the insanely sexy blogger friends I’ve been talking with lately via email and social media (yes, you’re included in the insanely sexy category, if you’re wondering) have been going through the process of realizing they are more than bloggers.
A blog is a form of social media, and whereas it is totally possible to be a blogger (just as it’s possible to be a singer or a runner), it’s also possible that you might feel a bit of disconnect from that term by itself. It may be because you’re an infopreneur–and one of my favorite forms of infopreneurship, especially when you’re first starting to really monetize your brand (and blog), is creative coaching.
Creative coaching is a form of infopreneurship (making money from the knowledge in your head) that involves helping people learn skills + concepts they can put into practice and hopefully repeat. You can be a writing coach, a creative business coach, a coach for women transitioning out of a marriage, a coach for freelancers, a voice coach, or a coach for first-time fathers . . . honestly, you can coach people on almost anything that is important to them as long as you have knowledge, desire, organization, communication skills, and a solid customer experience process.
As I was bringing back my creative coaching class (since some of you wonderful people have been asking about it), I realized I hadn’t posted on creative coaching in quite some time, and I thought that one of the most common questions I get would be a great thing to answer:
“How do I start offering coaching services, but still keep a reader’s trust and attention? P.S. I want to make some decent money doing this, and I really do love it.”
Ah ha, my friend. You’ve asked the right question . . . it’s important to keep people’s trust. So let’s explore 10 quick tips to help you transition people into your new coaching services.
10 Tips to Help You Transition (Gracefully) from Blogger to Coach
1. Don’t “cold tofu” your readers.
I think some people say “cold turkey” but let’s just agree to disagree.
It can really help your brand and your readers if you are NOT a blogger one day and then a coach/consultant the next. But how can you avoid doing that? Well handsome/gorgeous, start to throw some baby hints and new content out before you’re selling any coaching packages–I recommend starting 45 – 60 days out, at a minimum. And I’d also suggest trying the next four tips below in your prep period.