Creating a “Share-Ready Blog” (and a FREE live Q+A on Growing Your Blog)

The share-ready blog checklist

You know how people always say, “The easiest way to a successful blog is to download the checklist above and then attend the FREE webinar and Q+A Happy Hour that Regina is putting on this Thursday evening.”? It’s such a common phrase nowadays. Surely you’ve heard it. UPDATE: There’s now a recording of it, so don’t worry if you missed it.

So, what is Sophisticated Blogging: The Free Q+A Hangout Happy Hour? 

  • an informal, live Google+ Hangout on Air (that you can watch the recording of here–perhaps just skip my first two minutes of sound/technical issues)
  • on Thursday, September 18, 2014 at 9 p.m. Central (which happened here)
  • in which I will answer all your answered questions on growing your blog traffic with social media
  • and in which I used the worksheets below, so you can still download those and follow along if you’d like

The topics of discussion are:

  • how to create a share-ready blog
  • the major social media myths that could be killing some of your social game
  • a “secret” tool I use to see which posts/links are most clicked in my sidebar and all over my site (pictured below–UPDATE, I didn’t get to this and the feature is Google Analytic’s In-Page Analytics)
  • how Google+ can be used to grow your blog (thanks for that question Caylee)
  • whether to give up on your Facebook page or not, and how to just start out with a Facebook page if you’re establishing one now

Track clicks to know what's popular and shareable on your blog


What you need for the Sophisticated Blogging Happy Hour:

SRB-checklist-preview SB1-worksheets-preview


And lastly, why is it called “Sophisticated Blogging,” Regina?

Because I wanted an excuse to dress up, pour a glass of wine, and talk in my British accent. Totally normal.

 

The 5 (Blog Reader) Love Languages

The-Blog-Reader-Love-Languages

I’m not the only one who started every conversation for five years with the whole “What are your love languages?” bit, right? Okay, good. Just checking. I knew you were as awesome as I am.

But for the two of you in the world who didn’t get obsessed with this craze, Dr. Gary Chapman wrote a book, The 5 Love Languages: The Secret to Love That Lasts, that outlines the different ways people receive, show, and interpret love (touch, quality time, words of affirmation, acts of service, and gifts). You may be buying your girlfriend all the flowers in the universe, but if gifts don’t mean much to her, she still might not feel loved. With me?

So, over the past few months of reading blog posts, writing, reading your comments, replying, talking with other blog writers and readers via email and social media, etc., I’ve discovered what I believe to be the 5 love languages of blog readers. BUT FIRST:

What makes you feel loved as a blog reader?

Before you check out the five blog reader love languages below, please take two minutes to list three to five things (out loud, right now) that let you know a blogger really cares about you. What makes you feel the author is concerned for you? happy you’re there? ready to serve you?

Studies prove that this post will be 47% more effective if you think of your blog reader love languages before you read the list below because you’ll be stating what naturally comes to you, with no prompting.

Important note: When I say things like “studies prove” or “as history has shown” it means I have completely fabricated everything that follows.

And now, for the 5 love languages of your blog readers:

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#3DayCreate: The Workbook + Challenge

How To Create and Information Product #3DayCreate

Hi. I feel like I know you. Angry tweet me if I’m wrong. Consider accepting my challenge if I’m correct. >>>

You’re smart. You’re a learner. People ask you questions about things a lot. You don’t mind answering + explaining because you love to help. You’re even thinking that you might want to create:

  • an eBook
  • a digital workbook
  • an email course
  • a webinar or seminar
  • a live class
  • an online class
  • a printed book
  • etc.

You want to package your information and perhaps sell it from your blog, or from Amazon.com, or you may even want to give it away to people who sign up for your email list.

But, creating a product like this is intense. It takes like a million years, right?

The 3-Day Create: How to Create and eProduct

Not right. I’ve never liked that myth and we (the fabulous people who receive emails from me every week and I) decided to create a challenge, specifically:

The 3-Day Create

Though you can complete it on your own time, we’re taking three days this weekend (since some of us have the Labor Day holiday) to all create different products. Seriously. You can see us already talking about it over here on Twitter.


You’re not getting hung up on this whole “only 3 days?!” thing are you? I told you about the time that I wrote a mystery novel in 3 days, right? No? Remind me to tell you about it one time.

How about now? Now is good for me.

I once wrote a mystery novel in 3 days. And it was possible because I had a plan, an inspiring contest, and hundreds/thousands of people across the world doing it with me.

Was the novel any good Regina?
No.
But you’re missing the point.
And that is:



So, to inspire you, guide you, and motivate you through #3DayCreate, I developed a 57-page PDF workbook. There are checklists, worksheets, lessons, and prompts to guide you through the process of creating an eProduct (any digital product) or physical information product. You don’t need the workbook in order to join us in creating. Feel free to block off time and just go for it with us.

How to Name Your eBook: The 3-Day Create

The 3-Day Create Workbook


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You Are Your Social Proof (Who Are You Online: Part Three)

What is social proof?
I realized I forgot to tell you how I’m the world’s foremost expert on social proof. Not to brag or anything but I had a self-taught early start to social proof–it began in the 7th grade.

A quick rundown of the facts? No problem.

Chris Moreno. He was THE guy. Maybe not to everyone else, but to me, for sure. I had two clear disadvantages though:

  • I was in the 7th grade. He was an 8th grader.
  • I was also a 7th grader in his 8th grade math class. The 8th graders picked on me for that. But, I did get to sit at his round table in class, right next to him. Heaven.

Okay, three disadvantages:

  • If I’m being honest, I also hadn’t mastered my hair, or my wardrobe, or my anything.

I didn’t want my situation to deter me though, because Chris and I were destined to spend a lifetime together. This concept was firmed up in my mind when we ran into each other outside of school at a James Bond movie premiere. I knew then. No one else in the entire world loved James Bond but the two of us. It was a sign.
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You Are The Experience You Offer (Who Are You Online: Part Two)

You are the experience you offer

P.S. This is the second part of a four-part series on who you are online. Part one is here. P.P.S. I hate when people “P.S.” things when they haven’t said anything to begin with. Weirdos.

Sooo, I don’t want you to start judging me and whatnot, but I have to tell you an embarrassing truth: I’m a movie theater snob. A legit snob. This is what happened:

I was minding my own business and living life while watching movies at regular theaters. I even frequented a “dollar theater” at which a rat ran past my foot in the middle of a movie one time. What did I do? I propped my legs up on the empty chair in front of me and finished the rest of that Channing Tatum movie, whatever it was, desperately hoping the rat didn’t come back. This was my life. I was in Austin, Texas (no longer living in NYC), so a movie shouldn’t cost more than $10. But, then . . .

The luxury theaters started popping up. Someone treated me to my first movie at one such fancy theater a few years ago and in my head I laughed at them . . . “Who pays $29 for a single movie ticket? Ha. I judge thee. I’m never coming back here.” (Talk about ungrateful.)
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You Are Your Content (Who Are You Online: Part One)

You are your content

There are a few solid factors that direct how we, the good people of your audience, feel about you and who you are to us. I’m just guessing here, and this is a longshot, but you probably want to be somewhere between the fun + informative friend and the go-to source for (insert your topic or industry here), yes? If this is not your goal, then this is not the blog series for you, because we are going IN. Okay?

We, the people of your audience, will allow you to be the person you want to be to us, provided you authentically reach us in four major areas: (1) Content, (2) Experience, (3) Social Proof, and (4) Brand Identity. So, in true Regina fashion (translation: I’ve never done this before), I’m using the month of August to address these four areas in a series that shall henceforth and forevermore be titled: #WhoAreYouOnline

There will be checklists, exercises, and worksheets for you. There will be adult homework for you. This series is not for one of your lazy days, it’s for some of your “I’m about to go in.” kinda days.

(Pop culture side note: “Going IN” simply means getting serious about something or taking a long, deep look at it. Another phrase that is similar would be “going hard” or “doing worrrrk” . . . actually I suck at popular culture references. Don’t take my word for any of this. That’s just what I want it to mean. Moving on . . .)


What is Content?

Your content is way WAY more than just your blog posts. Content is anything people can access from you or find out about you online. Your content is your:

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Grow Your Blog Traffic With Social Media: The e-Kit

Grow Your Blog Traffic with Social Media: The epic eBook and eKit from byRegina.com

So. I made an e-Kit for you (on pre-order now–but there’s a freebie from it at the end of this post) and it’s all about using social media to grow your blog and start selling your products. It tells the secrets of how I grew my own blog traffic 4000% in two months.

“What’s an e-Kit?” you ask. Imagine a workbook, e-book, and self-paced class rolled into one with some extra spreadsheets, cheat sheets, and checklists (byRegina-style). Imagine your mind being blown by a PDF and it’s accompanying materials. That’s an e-Kit.

Promote Your Blog with Social Media: The epic eBook and eKit from byRegina.com

Grow Your Blog Traffic With Social Media (or GYBTWSM as I like to awkwardly refer to it in my head) is being offered for pre-order right now (at this special price for my blog buddies) and will be released in September 2014. This special price will go up on August 1st. P.S. If you’re on my email list, check your email for your own special offer, but come back so you can find out more below.

Grow Your Blog Traffic With Social Media: The e-Kit

Do you want to be more effective at leveraging your blog and social media accounts to grow your blog traffic? Perhaps you want to know a few secrets of how I grew my blog traffic 40x in two months? Wonder what all the hype about [insert social media platform here] is?

This 100-page e-Kit contains:

  • my list of the 25 most effective types of content to share on social media (which I’ve included at the bottom of this post as a free download because I love you) and tips on which types of content fit best in each social platform
  • several checklists to keep you on track with your social strategy
  • a byRegina-ton of worksheets to help you get organized
  • sections on Twitter, Pinterest, Facebook, Instagram, Google+, YouTube, and LinkedIn
  • a guide to getting your blog “share ready”
  • additional insight from other experts
  • goal-setting sheets and timeline sheets
  • cheat sheets for the most effective image sizes + types in each platform
  • guided lessons
  • real life screenshots and examples
  • a crazy valuable Tools + Resources List that will help you create and promote the best content every time
  • my humor and sarcasm (that’s at least a $67 value right there, no?)

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