If you’re thinking about starting a creative coaching business so that you can consult people and help them with something you’re passionate about, then KNOW THE FOLLOWING:
- this may be the most fun you’ve ever had in life
- this will likely be the most involved (translation: hard) work you’ve ever done
- there may be a day soon when you wake up and cry* merely because you get to do what you love all day; and that day may be followed by many more days like it
*Not to imply that I cry over silly stuff, or anything like that, because I don’t. I mean, I’ve seen a few movies, TV episodes, and even commercials that make me cry, but I don’t think it’s a pattern, per se. Every other day is not a “pattern,” right?
You do not need a formal education in your coaching niche. You do not need 11 impressive credentials in your area of expertise. You don’t even need one impressive accomplishment to start a successful coaching business, because . . .
If you’re genuinely passionate about something, skilled, and willing to do the work to learn whatever you need to so that you can help others, then you can become an expert who provides valuable content to adoring, raving lunatic fans. Let me show you how. I’ve got 21 steps to share, which are the 21 modules of a class I teach on the same topic.
The first things you may want to do are pick a name for your business, whip up a fancy logo, decide the coaching packages you will offer, and promote yourself to your target market . . . but don’t. After starting and abandoning a couple of businesses (actually, 7-ish), then starting, growing, and rebranding my current business, and helping multiple clients with their companies, I can comfortably say that your first steps are best in this order: