Want to go from Blog to Profit?

Want to go from Blog to Profit? There's a course and community for that!


Blog to Profit: The Details

July 6 – September 11, 2015 (with early access for early registrants)

For 10 weeks straight, we are going to focus on growing your blog and monetizing your online presence in ways that are authentic to you and useful to your readers. And you now have two options for Blog to Profit: a self-guided class + community or a guided experience + community. The schedule and content are the same for both versions, and I’ll explain more about the differences shortly . . . but let’s get back to the content.

You’ll learn to create a media kit, start implementing affiliate programs, how to sell via email, how to build and price digital products, and much more. How much more? You might ask. Below you can open + download the full schedule and checklists for each day. Just click on the image–and keep reading for an overview of each week.

The Blog to Profit Schedule

What are the schedule + content like?

In Week 1, you will: do a website audit of your static pages // do a design audit of your current blog // complete a blog post audit and action list // do a current monetization audit // fill out a blog stats + social media growth tracking worksheet



In Week 2, you will: do an overview of monetization strategies and methods // learn about various blog growth strategies // create your tentative monetization plan // do a blog business plan revamp



In Week 3, you will: look at affiliate programs in depth // review applicable associate programs in depth // learn the basics of incorporating affiliate + associate programs as a monetization strategy on your blog // learn about creating effective blog posts with affiliate links // create an editorial plan of blog content that includes posts that use affiliate/associate content



In Week 4, you will: learn about custom web advertisements and how to implement them // review PPC + PPV ad programs + strategies // go in depth on planning for social media growth // implement new strategies for increasing your blog traffic with social media



In Week 5, you will: take a detailed look at offering services on your blog // learn about email list growth // review tips for selling via email // discover the most common and effective sales platforms for services // learn multiple non-social media growth strategies

In Week 6, you will: learn about seeking out sponsored posts opportunities and third-party services // learn about creating unique and effective sponsored posts // learn about creating and selling membership/email programs // discover more ways to encourage collaboration growth with other bloggers



In Week 7, you will: take a detailed look at creating digital products for your blog // dive into pricing strategies for digital products // learn how to create and build excitement for “exclusive access” products // discover the best payment platforms for digital sales // learn about creating video products, seminars, and webinars



In Week 8, you will: discover new ways to create and sell physical products through your blog // learn the basics of shipping/handling systems // discover more about manufacturing and packaging your products // develop strategies to stand out in the physical product space



In Week 9, you will: finalize your blog monetization plan // solidify your marketing plan // learn about creating effective product launch plans



In Week 10, you will: finalize your business plan // create a growth plan to help your plan for future income levels


Are there goodies for registering early?

Why yes there are. Thank you for asking. If you register early for Blog to Profit, not only do you get a special price, but you’ll also receive early + instant access to the coolness below.

Blog to Profit Instant Access Goodies


Who is Blog to Profit a good fit for?

Do you already have an established blog that fits you (in terms of content and passion), but you really want to start making more (or simply, some) money from it? Are you interested in digital products, affiliate programs, brand sponsorships, or creating your own courses? This will be a great experience to launch into the next phase of your business.

Also, if you want the support of others (new friends, community managers, me) instead of trying to figure this all out on your own, then this experience will definitely help. One of my frustrations while building online businesses has been not being around like-minded people. It can be tough and discouraging to not have anyone IRL (in real life) who “gets” this creative, scrappy, hustle, awesome life we’re trying to live. The Blog to Profit community is a place to be around people who “get” it.


So how does it work?

Every Monday (for 10 weeks, starting on July 6), you’ll get access to 5 days worth of lessons, videos, workbooks, worksheets, and resources. The lessons are hosted on a brand new, private class website with improved navigation + function.

Why is the whole week of materials released at once? Whereas it’s ideal to work through each day, there may be certain monetization methods that don’t interest you as much as others, so you’ll have the ability to choose a different day and focus on what appeals to you most.

During the week, you’ll be able to hop into our private community (both the guided and self-guided version have one) and chat with your new blogger friends, ask for feedback, and participate in community Q+As.


Is there an application + approval process?

Not anymore, my friends. I don’t want to limit anyone who wants to grow their business, and after doing applications for the last two rounds of classes, I’ve seen that the creatives who apply are highly motivated and supportive of others (which makes for a great community experience).


What’s included in each option?

The Self-Guided Course

  • 10 weeks of training + resources, plus access to the materials all year (the lessons are exactly the same as the guided experience; there is no difference in course content)
  • a private Google+ community to converse with other bloggers
  • 1 weekly Q+A (in the community) where I answer questions specific to your situation for 3 hours (you can just leave your question there to be answered if you can’t make the live event)
  • starts on July 6, 2015 but you’ll get early access to the media kit template + lesson plus the 10-video workshop on creating engaging challenges

Register for Blog to Profit

PSST. That link is for a credit card payment. Here’s a link if you prefer PayPal.

There are no refunds available for your registration, but you will receive access to all the materials and the access can be extended beyond 2015 if you’re unable to take the course during the “live” 10 weeks.

The Guided Experience

  • 10 weeks of training + resources (plus access to the materials all year)
  • a private Google+ community to converse with other bloggers
  • 2 weekly Q+As (in the community) where I answer questions specific to your situation for 3 hours + I’ll be conversing in the community each weekday and most weekends (you can just leave your question there to be answered if you can’t make the live event)
  • an additional community manager (who is experienced in blog monetization) to answer questions each weekday
  • a video review of your website (delivered privately to you) at the beginning of the course to note areas that might need to change based on your stated goals
  • a physical welcome kit with EPICBLOG: One-year Editorial Planner + EPICDAY + a selection of my favorite office supplies + a dry-erase blog post template and checklist.
  • starts on July 6, but you’ll get early access to the media kit template + lesson plus the 10-video workshop on creating engaging challenges

Register for the guided experience

Register for the guided experience
There are no refunds available for your registration, but you will receive access to all the materials and the access can be extended beyond 2015 if you’re unable to take the course during the “live” 10 weeks.