If you can rock with me for just a few moments, I will explain a simple framework to help you make business decisions . . . of any kind . . . at all . . . ever.
It’s so tempting as a business owner to go back and forth on deciding between two software tools (“Do I need MailChimp or ConvertKit?”) or between two different methods of accomplishing a goal (“Do I want to connect more deeply with my audience through an email list or a Facebook Group?” // “Should I blog or do Facebook Lives?”) . . . when really, the question as is will waste your time because it’s likely that your overall mission or problem wasn’t well defined.
Meaning: The more defined and clear a business question, problem, or goal is, the more the clear answer is and the faster the best choice will make itself seen.
I want to introduce you to the Mission > Method > Mechanism framework.
This model (a.k.a.: short adult homework activity) will help you with all of your business decisions . . . and honestly, your life decisions as well. It helps you define your mission (goal), decide on the method (way) you will go about your mission, then (and only then) select the mechanism (tool) to carry out the chosen mission in the chosen way.
Your mission is more important than the means or method you go about doing it in, and your chosen method is more important than the tool you decide to execute with, so Mission > Method > Mechanism. Let’s begin. Or, grab the PDF framework (it comes with a few pages of instructions as well:
Now, let’s begin.
1. Define your mission.
The first thing to do is choose a key business mission (goal) you want to focus on. You’ll go through this process multiple times for different goals, so just start with one.
Create a statement that has a clear, measurable outcome.
Examples of business missions (goals) that are NOT clear and will lead to foggy decision making:
- “To become an expert in my field.” Hard to measure. Hard to know when your audience or the world at large feels this way about you. Terrible goal that can leave you feeling unaccomplished.
- “Empower women to be their own boss.” Get back to me when you can measure this.
- “Create an engaged, trustworthy email list.” Not the ‘trustworthy’ word though.
- “Stop trading time for dollars with my services.” But like, how?
- And so on . . .
Examples of great missions (goals) that are CLEAR and will lead to epic decision making:
- “Build an interest list of 100 people for my new online yoga course before it launches.” Simple to measure. You either end up with 100 people, or 0 people, or 2,730 people, etc. on your interest list. Good job, friend.
- “Help one woman transition out of her full-time job into running her own freelance business that makes as much or more income for her within six months.” Go on with your bad self. Super measurable, super clear.
- “Create an email list of 500+ people in the next 6 months.” Those numbers are clear.
- “Release an online workshop (for around $100) teaching people how to DIY the home organization service I currently do in a DFY (done for you) capacity. Test the workshop out by pitching it to my current email list (140 people) to see if they buy and speak well of the product.” Yeah, I know, these “clear” goals can take up more space sometimes than vague ones, but it will be much easier to develop a strategy and select the tools to help make them happen.
Now that you have your mission statement . . .