Just in case at any point this year you’re sitting around wondering if there’s a unique weekend adventure you can embark on to help scale your business, I recommend bookmarking and saving this article. There’s lots to come back to. And if you experience a slow point with your business, you can use one of these activities to make sure you’re still growing and building.
P.S. This post was originally published in January 14, 2014, but has since been revamped and republished.
P.P.S. If you want a book version of this that has some expanded (and some different) weekend activities (10 in total are in the book), please sign up below and I’ll send it over immediately.
16 Ideas You Can Choose from (This Weekend) to Help Streamline and Scale Your Business
1. Launch the MVP (minimum viable product) version of your course.
If you want to test out a course/training idea before building the full thing, then creating a landing page and minimum viable product version of your course is your new best friend.
Check out the checklist below for an idea of what goes on your MVP course landing page, but also check out the video directly below (ignore my voice that sounds like I’m fighting allergies—I was) that reviews some of my favorite MVP landing pages people made (some, in just one weekend) during a challenge I hosted.
The MVP Course Landing Page Checklist
Here’s what you’ll want to have on hand or do:
- working title for your course
- URL for your landing page
- rough outline of course content
- optional: hashtag for your course
- trademark check and Google check (this is a good idea because you will be using this course name and brand in commerce)
- bonus freebie related to your course topic (think: checklist, tutorial, workshop, challenge, mini-course, or other resource you can send via email to interested audience members in exchange for their email address)
- mockup of your bonus freebie
- professional email address (this can be at your main business domain or your new course domain)
- marketing email delivery platform (such as: ConvertKit, ActiveCampaign, or MailChimp)
- high-quality photo of a scene related to your course topic or of you to use on your MVP course landing page and/or in your marketing emails
- content idea list related to your course topic (you can use this to send out engaging resources and keep your audience members engaged before your course launches)
- optional: info packet about your course
- optional: link and payment method to reserve a spot
2. Make a plan to crowdfund something.
Crowdfunding is kinda what it sounds like—a crowd (whether 10 people or 10,000) funding your idea. You can use sites like Indiegogo and Kickstarter to run your own crowdfunding campaign (which usually includes “prizes” for people who fund you, since the money is not a loan, you don’t have to pay it back).
Crowdfunding campaigns are not just good for the $$, but also the exposure. Several products have become somewhat to all the way “Internet famous” after a crowdfunding campaign.
Why? Friends, and even people who don’t know you, are motivated to share your brand and your campaign if they connect with something about it. You can use one of these sites to launch/re-launch a business, a book, a product, a product line, a creative project, really almost anything. 90% of the projects that I’ve supported are by people I don’t know at all.
Crowdfunding even allows you to get out there and start providing consulting services if you want to. Two examples for you: (1) A woman I know in real life “sold” $1000 consulting packages as some of the prizes for supporting her book release. No seriously, look at this thing. She raised almost $12,000. (2) A couple who wrote a children’s book also listed $1000 consultations, among other prizes, for the release of their book and raised over $10,000.