Not that text lessons and articles aren’t super valuable, but in the interest of making your online courses (or blog in general) more accessible, delightful, and useful for different learning styles, it is a good idea to explore the many types of media you can create—easily—and most often without any investment at all other than your time.
Check out the 23 types of media below that you can add to your online course, website, blog, landing pages, and more to create a more valuable and user-friendly experience for your students and audience.
1. Animated videos with voice narration or an epic lesson
A nice change from slides (or from only including video of yourself), animated videos can be a great, clear way to communicate short lessons, to advertise your course, or to help students learn how to use your course dashboard. And yes, if you are wondering, I show you how to make animated videos from scratch, with a $0 video budget in The Epic Business Lock-In™.
2. Recorded presentations—video of your slide deck with narration/lesson audio
I use these a ton in my online courses. Even for lessons that you already have completely written out as text lessons . . . if it’s something that looks good as slides, and will offer a different learning experience for your students, why not record a quick presentation? You can use QuickTime for free, or get software such as Camtasia or Screenflow to do this.
3. Live online workshops
One way to build out the modules of your course, or add valuable bonus content to them, is to create live online workshops on your course topic. You can use them as your main course sections by releasing them on a schedule and making them only available to your students, or you can use them as standalone content pieces (either paid or free) to build your email list or to have additional surprise content to offer your students or blog readers.
Even as a super duper introvert, I’ve now done more live workshops than I can possibly count. They are a wonderful way to get used to teaching, test out content, grow your email list, or build your course. If you’re considering doing your first live workshop, check out The 7 Types of Online Workshops You Can Use to Grow Your Brand, or my article on How to Create + Host Online Workshops (or Live Classes) for Free.
4. Online workshops, edited and repackaged (with extra goodies) after the initial recording
This is one of my favorite ways to create NEW value and new content out of something you’ve already done. You can take one or all of the live workshops you created in #3 above and make them awesome by:
- Editing the recording down and taking out unnecessary dialogue, time-specific references that don’t apply anymore (ex: “Next week I’ll be doing another workshop on X topic.”), and any sections you don’t feel went well.
- Adding in a re-recording of any sections that you want to redo. You can also add in corrected slides (if you noticed an error after it was too late to fix it), or entirely new sections that you think of by simply recording your screen (talked about below) and audio at the same time.
- Adding in a workbook to the workshop. Now that you’ve done the live event, you know exactly what you said, all the points you shared, and you have all the content done . . . why not make an actionable workbook or follow-along notesheets for your workshop? If you were rushing to get a workbook done before the event, you can now go back and make it everything you want to.
- Creating a PDF export of your slide deck (if you have one) for people to download and use after the fact to follow along with your workshop.
- Getting a transcription of your workshop, or transcribing it yourself, so that you have a text version of everything you said. This is something I’ve done by hiring someone form Upwork.com. Once you have a transcription, you can provide a more accessible version of your content to people.
Videos of your screen (often called screencasts) allow you to provide software tutorials, or tips/hacks on how to do any type of computer task, and much more. In the example below, I’m talking through a flow chart for a business. Screencasts are one of my favorite types of videos to create and teach because they don’t require much tech (plus they don’t require you to have your face on screen if that’s not really your style) and can be done for free.