Aye aye aye. Sheesh. This is about to be a real dose of real.
But what’s the point of having a voice or building a brand if you don’t use them for what matters?
Today, I will endeavor to explain something that I hope truly, truly, truly helps you. Something that will likely provide some clarity and much needed truth about a sometimes confusing world.
It’s all about how not to get sucked in by this six-figure blogger “trend” going around.
And yes, I’m gonna lose some friends (correction: “friends”), upset some people, and remove the chance to ever collaborate with certain people after this . . . but zero flips are given about that because I’m not here for them, I’m here for you and this post may help someone, hopefully, avoid a business-draining, fund-draining, attitude-deflating decision in the future.
To be clear before we begin, not all bloggers who make 6-figures fit the things I’m about to say. Some of us have brands, and friends, and audiences, and content that are really important to us and the income was a natural progression of that plus a lot of hard work.
The “6-figure suck-in” really refers to the super annoying trend to publish income reports that are misleading, to title your courses and resources in a way that implies an unrealistic promise, and the wave of people caught feeling like they NEED to make 6-figures or NEED to reach a certain income amount in a certain time or else they’re failures.
Here are 7 characteristics of brand owners to keep in mind as you make purchasing decisions and as you process how you’re feeling about your own business.
Again, not all 6- or 7- or 8-figure bloggers are bad and out to get you, but the bloggers who want to suck you in share a few things in common . . .
1. They put VERY misleading numbers + words in the titles of their courses, workshops, and other resources.
How to Go from Zero to $10K in 30 Days
Create 6-Figure Webinars
How to Build Your 6-Figure Coaching Business
It’s all a sneaky/chill form of an implied promise. It is my #1 pet peeve and I get so many emails from others who hate it too.
Can the average motivated person really go from $0 to $10K in the 30 days they take your course? How many people have created 6-figure webinars after implementing the tips in your class? Are people truly going to learn all they need to in your “6-figure” coaching business webinar that lasts 45 minutes and is just a sales attempt for your $2,200 offering?
Like. Really. I’m truly asking you this question dear brand owner.
How about telling us how YOU created $100K in income from a webinar after 10 years in business and 55 other webinars? That’s a course I might take.
Or how about “How 5 Years and a $20K Investment Helped Me Make 6-Figures” . . .? That sounds more believable.
When you read these titles and tweets, try not to get sucked in or feel a certain way about your business. Honestly, there are so many other factors that play into people’s success than the facts and figures they fit onto their sales pages and opt-in advertisements.
Were you urgently searching for a resource on creating 6-figure webinars before you found that one guy’s course? If not, keep moving . . . don’t make a purchasing decision in that moment. Sign up for some of his free stuff . . . stuff where he doesn’t try to sell you a $1,000 offering.
2. They seemingly ignore the fact that they do not blog about anything close to what you do . . . all while making implied promises about your results.
And now, let’s talk about how even if they titled their course “How I Made 7-Figures from a Blog” . . . they blog about marketing through webinars, not the power of a whole food lifestyle, or parenting twins, or getting in shape, or whatever it is you care about and blog about.
I have had three blogs in my time on the Internet that I’ve monetized successfully . . . a writing blog, a design blog, and this creative business and infopreneurship blog. I do believe that I can help people with other interests than these, but I’m not going to title my course $0 to $100K Blogging.
Check out the outline and modules of the courses you are considering . . . are they unintentionally teaching things that only make sense for their industry and not yours? Try to judge their ability to truly help you before being caught up in the magic of the statistics they publish.
3. They don’t accurately represent how much work is required.
Just to make sure I’m not crazy, I’ve had a secret project going on. I’ve been establishing another, separate, secret blog based on all the principles I learned after building hundreds of sites for customers, running 10+ blogs of my own, and monetizing 3 of my blogs.
It’s STILLLLLLLL hard work. It is STILL hard to write the number of posts I wanted to before launching. It’s still a lot of work to create custom images for every resource. It still takes energy to write good stuff. And you know what? It’s still fun.
I don’t want to trade in the hard work for some super magical unreal formula for success. Hahahahahaha. The concept of a formula for success is ridiculous. Maybe math works the same way every time, maybe a science experiment always has the same results, but a life, content that comes from your heart, the Internet, they don’t play out the same way for everyone. They just don’t.
4. They don’t accurately report their income.
Y’all. It’s most likely because they really don’t know any better, so I don’t say this to be rude, but . . .
Some people are literally using made up accounting methods in their income reports. There are two generally accepted accounting methods: cash-based accounting and accrual-based accounting (a.k.a. the cash method and the accrual method). I’ll explain them briefly.