My Top 8 Business Mistakes of 2016

Oohey. This one is going to be a whole load of honesty, with a side of realness, and a smidgen of TMI for dessert. But hey. My goal is to present the behind-the-scenes truth, so that, if applicable, you can make decisions and take action based on a realistic picture. Not a world full of staged images (which I take sometimes too—so I’m not judging), embellished income reports, and all that jazz.

My Top 8 Business Mistakes of 2016

1. Not choosing the right path during the ultimate debacle and disaster that consisted of offering services and accidentally selling more spots than I intended.

All my close friends and family know of something we affectionately call #Project50. Which was a time when my sales software was supposed to limit registrants to under 20 people (for a custom content plan I was putting together for each person), but it didn’t shut down until I noticed the error and did it manually . . . when over 55 people had registered.

Cue panic music and nervous laughter.

You see. I really hate to disappoint people. There are some parts of me that want to be “so above” caring what other people think, but at the core of who I am, I just do. I don’t like hurting people’s feelings (which makes me the worst and most confusing girlfriend ever when I’m trying to break up with someone), and I don’t like the feeling of letting someone down.

So, instead of refunding the last 30 or 40 people and potentially disappointing them because they wouldn’t be able to take advantage of the crazy price I was selling the package at, I decided to just clear my schedule (which meant not creating as much content), let people know the delivery time would be a little longer (and also offer them a refund if they understandably didn’t want to wait), then get to work trying to finish each plan—but still give each one the attention it deserved.

It was a disaster. Some people got their plans on time, other people kept getting offers to either (1) get a refund and accept a free eBook as my apology, or (2) wait a little longer and accept a free eBook as my apology. It drug on and on. I kept hoping people would just ask for a refund. And in the end I had to “force” refund a few people because I just couldn’t finish each plan.

10 Epic WordPress Themes for Infopreneurs (Under $50 Each)

As I’ve been creating some new secret brands and helping both clients and friends build more clarity and profitability into their businesses and websites, I’ve noticed something major. It’s HARD to find good WordPress themes for infopreneurs.

As someone creating valuable content and selling your knowledge as information products, it’s extremely important to have a website that is attractive, functional, and organized in a way that helps direct your audience to what you need. And if you’re like me, in love with WordPress and all its capabilities (not that I don’t frequently build Squarespace sites too), then you may be lost on what themes best suit your needs.

And I wouldn’t be a proper co-host of #InfopreneurMonth (P.S. it’s free; check it out and register here) without putting together a list of amazing themes that you can use for your information business.

Hey, did I mention that it’s #InfopreneurMonth?

Infopreneur Month is a set of free workshops, lessons, and resources all about creating content that you can monetize ethically.

Okay, now that we know all about the exciting content of this month, let me introduce you to my 10 favorite themes for infopreneurs . . . all available for under $50 from Creative Market . . . one of my favorite sites to get business goods from.


A great WordPress theme for infopreneurs

1. Wildfire

I love the intelligent design of Wildfire. It brings in the popular trend to highlight one main call to action (CTA) at the top of your site with a large hero image, but it also allows you to highlight other content and resources quite nicely on the home page (in the 3 boxes below the hero image).

As an infopreneur, you could use the top CTA to direct people to your newest, best free resource that serves as an opt-in for your email list. Perhaps it could be something like:


The 6 Most Profitable Blogger Career Paths (and How to Get Started in One)

Oh man. Listen. I 100% believe what I’m about to say and it IS big. I’m not even necessarily being the overly dramatic version of myself that I normally am.

Here it is.

There are six distinct blogger career paths, which if you understand and work on, can absolutely change your world.

I’ve been down each one of these paths in the past, and it is time to share them . . . and to change the careers that we consider, pursue, and build for ourselves.

P.S. Everything below and more is available as a podcast episode. And here is the flowchart I reference and show.

How do you make money as a blogger? What careers are there in blogging. Here's a resource to help.

For years, and years, and years society has been quick to teach us the traditional career paths of lawyers, and teachers, and plumbers, and even professional basketball players. We know which schools we need to go to, which judge to get an internship with, how to get certified during night school, which recruiters and game stats we should shoot for, etc.

We know that once we become a lawyer, we can look forward to either practicing law at a major firm and trying to make partner, or starting our own firm, or teaching law, or working as a public defender, or working for a major corporation as an attorney, or doing pro bono, or advising a non-profit, or getting into politics and perhaps running for president of our country one day.

Great.

But, what about career paths for bloggers? For content creators? For some of these positions and interests that are popping up, making money, and sticking around?

Just as becoming a lawyer doesn’t guarantee you money or clients, but it does provide many paths to monetize (explained above) and many specialties to focus on (family law, corporate issues, intellectual property, taxes, tort law, etc.) and is thus considered a legitimate career . . .

becoming a blogger doesn’t guarantee income or fame, but it does provide many paths (explained below and in the podcast episode) and practically endless specialties to focus on (food, business, travel, crafts, fitness, accounting, fashion, etc.) that make money and should thus be considered a legitimate career.

I hope they start teaching it in schools everywhere soon. But until then, may I please present my shiny new Blogger Career Paths flowchart with some explanations and notes (if you’re taking them) that I hope will blow your mind? Okay. Let’s get started.

The 6 Blogging Career Paths

The first thing to understand is what is happening in any career path, anywhere, at any time, on any day. You are learning something new in one of two ways. You are either:

Establish Your Online Headquarters (a.k.a. What Spies Can Teach Us About Business)

My friend. The world of online business is not so very different from being a spy. So today, my friend Angela Brown and I have some spy lessons for you that we’ll tie into Angela’s areas of expertise, social media and online content, as well as mine, blogging and online content.

The inspiration for this post comes from my extensive experience in spycraft—watching shows and movies such as Alias, Mission Impossible, James Bond, The Blacklist, etc. And what have I learned in all my years of experience?

Spy Lesson #1: Establish a solid headquarters.
Spy Lesson #2: Create and maintain some secure outposts.
Spy Lesson #3: Always have more than one safe house.

And as you can clearly see, this is just like having an online business.

You need an online headquarters for your content.
A place where you can do your coolest, most meaningful stuff.

Then you need some secure outposts.
These are your non-headquarters locations to do cool stuff from.

And then you need some safe houses.
A safe house = surprise coolness that no one but you knows about until you need it.

Today I want to help you figure out where you should set up your headquarters (because it’s not always necessarily a blog), and in an upcoming post, I want to help you discover which outposts might be a good fit, and what the heck you should be keeping at your safe houses.

Intense right? Well you can thank my program Publish Your Thing (PYT) for all this intensity. I’ve been in content creation mode for a while now, and I just had to share this spy analogy and create some worksheets to help. Let’s do it.

Spy/Business Lesson #1: Establish a solid headquarters.

In spycraft, headquarters is the place everyone goes to figure out what’s going on, to get new assignments, to converse with coworkers, and to center themselves. In online business, your headquarters is the place your audience can figure out what’s going on, get new content + products, and possibly even converse with or meet others.

From your headquarters comes your best work, your true brand identity, and paths to your products (whether physical, digital, or service-based).

So which platforms make for great headquarters?
From what I’ve seen and done, I’d suggest that the following are epic platforms to consider:

  • A blog
  • Your email list
  • Instagram
  • YouTube (or other video services)
  • A podcast
  • Periscope (or other live streaming services)
  • Online workshops (webinars, bootcamps, live trainings, etc.)

Since I haven’t podcasted extensively enough (though I’ve loved the experience of the episodes I’ve done), I can’t authentically develop a checklist to help you decide if it’s right for you. But the other platforms listed above definitely feel more like home to me, and I want to explore them further with you.

To me, the important thing is not to let someone tell you exactly which platforms you need to be on without fully researching it yourself.

Oh, and another important thing to acknowledge is that your headquarters may eventually change.

For the first 1.5 years of this brand, the byRegina.com blog was the indisputable headquarters. Then, a shift happened. I didn’t do it on purpose, and honestly didn’t even notice it until it had fully occurred and existed for a few months.

My email list became my headquarters. I develop so much never-before-seen content, so many worksheets, so many #TooReal stories for my emails. It’s honestly the content that I pour the most time into other than my courses. And. P.S. You can sign up for my Ninja Notes at the top of my website.

Even though I don’t plan to fight the fact that my email list has become my headquarters, I do plan to re-energize my blog, because the fact that it was HQ for so long is the only reason I have my email list.

But, enough of story time. It’s time to analyze which of the many headquarters options you want to use in general, and in using them consistently, you’ll be able to figure out what the best HQ for your brand is.


Is blogging right for you?

Is blogging right for you? Does it fit your brand needs and the way you want to serve your audience?
You can download the worksheet above or check out the checklist items below. Blogging may be right for you if:

The 7 Types of Online Workshops You Can Host

Oh, hey there. Regina here. Talking about one of the most exciting (to me) forms of content ever. Ever, ever.

Like, my friends, and other epic people that I belong to online communities with, all know that this is the type of content that currently makes my world go ’round. I mean, basically.

Online workshops.

The lovely Tors even said this:
Tors Grantham quote

And here’s the deal. There are a few super valid reasons to start with workshops if you want to get into info products, or build your email list, or create content that you can re-package as an opt-in or bonus, or show yourself as a coach or expert on a topic you’re passionate about. Tons of epic reasons.

Like, 8, to be specific.

Hosting workshops . . .

1. Helps people start to see you as a teacher and an expert in your niche. A great workshop topic, attractive graphics to support your event, a simple signup process, and a helpful agenda/worksheet to go along with it and you will seem professional, experienced, and amazing.

This impression goes a long way whether you’re providing services, trying to line up speaking opportunities, or creating information products, membership programs, or coaching/mastermind groups.

2. Causes you to create actionable worksheets, tips, and content so that you can see if you even have enough material, information, etc. to create a full course/program out of your topic, or if it might be better as a book, or if it should be a one-on-one service, or be left alone as a workshop, or abandoned completely, or done as a collaboration, or made into a group program, etc.

3. Gives you tons of packaging options. You can use your workshop as a free opt-in event conducted live, a free opt-in conducted live and then packaged as an evergreen opt-in or product bonus, a free opt-in conducted live and then sold afterward, or a paid product . . . among other options.

4. Allows you to test out EVERYTHING. It would be horrible to waste time (or money) developing something as intense as a course or book that turns out to not actually work for you or your audience. Developing worksheets, slides, and a script or bullet points of info for your workshop will help you figure out if the content works for you, of course, but actually presenting the information to your audience will allow you to get a real understanding of how it works for them. Was it too long? Too short? Too hard? Too confusing? Just right? Etc.

5. Helps you create a larger product or series as you go. Instead of planning one major resource (think course, online school, etc.) and leaving it looming over you, you’re able to plan it and create small sections/modules of it as workshops. #Brilliant

6. Gives you an additional price point to serve your audience with, as well as a different level of intensity/urgency of information—many times, a workshop will be more actionable and comprehensive than a blog post, eBook, or other type of resource.

Serving your audience at varying levels of need (amount of information, price, learning style, etc.) is a way to show you care and to impress your ideal people.