Truth be told. The first, and second, and every time I’ve published an eCourse, I’ve done something “wrong.” Considering that the whole concept of making money from online courses as independent publishers is incredibly new in the grand scheme of things (we haven’t been doing it for 50+ years like many other forms of business), this is not too surprising.
When I started, I had less than zero idea what I was doing. I picked a random timeframe (90 days), and a topic I was passionate about (establishing a blog—because I did WordPress for a living at the time), outlined each day, and published a signup blog post. << This first course was a free one by the way. One that I did not even finish. #Shame
Even still, it was valuable to the people that stuck with it, and it became the core substance for a course that would later help me make an unexpected six figures. I don’t say that to be flashy; I say that to encourage you because I still had no idea what I was doing when I released even that course.
But here’s the thing. Releasing courses, learning how to create content that helps, figuring out how to sell your materials . . . it all gets more organized and efficient as you go. Things start to make sense. Things start to flow. You start to see patterns. You become more epic at it. I truly believe we will never become “perfect” at releasing courses or other information products, but we can certainly figure out what works well and set ourselves up to learn more as we go.
So my friend, I’m going to sum up the steps of course creation in a framework I haven’t seen presented before. Mainly because I had to learn this as I went and because I don’t read other posts on courses—not because I’m the only legitimate resource (ha!), but because I want to share what has worked from my experience and from the plans I’ve been able to help others put in place. This is not information I read from someone else’s book some 2.3 years ago. This is stuff I believe in, and I hope it helps you create an online course that delights your audience, matters in the marketplace, and sells well.
One of the wisest things you can do for your course from the jump is to plan its position in your market, in your audience’s lives, in your brand, and yeah . . . I’m about to repeat myself, in your market.
Seriously. Even if it’s a free course, it needs a position.
Think about it, on a basketball team, there’s a point guard, but there’s also a post player and a wing. Somebody has to direct traffic, somebody has to take and make those 3-point shots, etc. Okay. Actually. I don’t jack about basketball, so if that’s incorrect, just smile and nod and give me a virtual pat on the head for trying.
But the point remains. The coach doesn’t need to and doesn’t want to put five point guards on the court at the same time. Can we say disaster?
So, if within your industry/niche, there are already 17 metaphorical point guards with similar skills, all playing—why turn out a point guard? And if you do decide to make a point guard (figuratively speaking, here), how will you position said player (your course) to be distinguishable and desirable outside of the 17 that already exist?
Figure out your course’s position first. It will help you know how to frame it for your audience, what to build into it, how to price it, and what you need to produce in order to make it epic.