My friend. The world of online business is not so very different from being a spy. So today, my friend Angela Brown and I have some spy lessons for you that we’ll tie into Angela’s areas of expertise, social media and online content, as well as mine, blogging and online content.
The inspiration for this post comes from my extensive experience in spycraft—watching shows and movies such as Alias, Mission Impossible, James Bond, The Blacklist, etc. And what have I learned in all my years of experience?
Spy Lesson #1: Establish a solid headquarters.
Spy Lesson #2: Create and maintain some secure outposts.
Spy Lesson #3: Always have more than one safe house.
And as you can clearly see, this is just like having an online business.
You need an online headquarters for your content.
A place where you can do your coolest, most meaningful stuff.
Then you need some secure outposts.
These are your non-headquarters locations to do cool stuff from.
And then you need some safe houses.
A safe house = surprise coolness that no one but you knows about until you need it.
Today I want to help you figure out where you should set up your headquarters (because it’s not always necessarily a blog), and in an upcoming post, I want to help you discover which outposts might be a good fit, and what the heck you should be keeping at your safe houses.
Intense right? Well you can thank my program Publish Your Thing (PYT) for all this intensity. I’ve been in content creation mode for a while now, and I just had to share this spy analogy and create some worksheets to help. Let’s do it.
Spy/Business Lesson #1: Establish a solid headquarters.
In spycraft, headquarters is the place everyone goes to figure out what’s going on, to get new assignments, to converse with coworkers, and to center themselves. In online business, your headquarters is the place your audience can figure out what’s going on, get new content + products, and possibly even converse with or meet others.
From your headquarters comes your best work, your true brand identity, and paths to your products (whether physical, digital, or service-based).
So which platforms make for great headquarters?
From what I’ve seen and done, I’d suggest that the following are epic platforms to consider:
- A blog
- Your email list
- YouTube (or other video services)
- A podcast
- Periscope (or other live streaming services)
- Online workshops (webinars, bootcamps, live trainings, etc.)
Since I haven’t podcasted extensively enough (though I’ve loved the experience of the episodes I’ve done), I can’t authentically develop a checklist to help you decide if it’s right for you. But the other platforms listed above definitely feel more like home to me, and I want to explore them further with you.
To me, the important thing is not to let someone tell you exactly which platforms you need to be on without fully researching it yourself.
Oh, and another important thing to acknowledge is that your headquarters may eventually change.
For the first 1.5 years of this brand, the byRegina.com blog was the indisputable headquarters. Then, a shift happened. I didn’t do it on purpose, and honestly didn’t even notice it until it had fully occurred and existed for a few months.
My email list became my headquarters. I develop so much never-before-seen content, so many worksheets, so many #TooReal stories for my emails. It’s honestly the content that I pour the most time into other than my courses. And. P.S. You can sign up for my Ninja Notes at the top of my website.
Even though I don’t plan to fight the fact that my email list has become my headquarters, I do plan to re-energize my blog, because the fact that it was HQ for so long is the only reason I have my email list.
But, enough of story time. It’s time to analyze which of the many headquarters options you want to use in general, and in using them consistently, you’ll be able to figure out what the best HQ for your brand is.
Is blogging right for you?
You can download the worksheet above or check out the checklist items below. Blogging may be right for you if: