June 24, 2015 39 comments

What to Send to Your Email List and How to Create Wow

by Regina

What to send out to your email list and how to create wow with opt-in gifts.
If you’re like any Internet human ever, you’ve probably wondered about what to send to your email list. So, as a part of Episode 3 of The Independent Podcast (which is currently in a series on how to start a profitable business for $50), we’re exploring what you can send to your email list, how and why to “up your email game” and create wow, the types of things you can send out as free email gifts, encouraging email list signups, building a coming soon page, and more.

P.S. The episode comes with worksheets (naturally).
P.P.S. My two favorite blogging courses, Zero to Blog and Blog to Profit, are open again at a special price for a limited time!
Join us?

Zero to Blog is open again! Blog to Profit is open again!

Episode 3

. . . and if you missed Episode 1 + 2, you can check them out below or on this nifty podcast page that includes all the worksheets as well.

Photo (c): Aila Images of Stocksy.com

39 responses to “What to Send to Your Email List and How to Create Wow”

  1. Jennie says:

    Once again, you read my mind. I was just sitting here with mailchimp open and was about to write my newsletter for the week. But then I decided to check my email and saw this new post in my bloglovin’ feed. Perfect! Thank you so much for continuously providing awesome and helpful content. Have a great day! 🙂

  2. This is perfect timing! I just signed up for Mail Chimp a few days ago and I’ve been trying to figure out what to send my subscribers (when I get them, I currently have 0).

    Is there any way I can download these podcasts to itunes? I’m able to listen to my ipod at one of my jobs, and podcasts make the time go by so much faster.

    • regina says:

      Hey there to one of my favorite Internet people. So, I plan to add these to iTunes soon, but for now, they can be downloaded from SoundCloud as an audio file, then uploaded to iTunes like a song–I know that’s a lot of work, so I’m getting back to the plan to add these to iTunes.

      P.S. Thank you for commenting.

      • Annie says:

        Hi Regina, LOVING your podcasts! I get more time to listen to them (or watch your videos) than I do to read your blog posts (which I still love + reference to them regularly!).

        Could you also add your podcasts to Stitcher?? It is my favorite app for Android podcasts 🙂 Thanks!

  3. Kortney Hinton says:

    Ahhh…you’ve done it again. Just when I needed to get my act together with building my list as an expansion of my blog (and struggling over how in the world I would differentiate it from my other content!) I find this post this morning. Thank you for being so intuitive and for giving right-on-time advice 🙂

  4. Lindsey says:

    Yo, Hi Regina. Will the blog to profit or zero to blog class be available as an e-course after the live dates as an e-course? Sort of like the make your info product in three days for the peeps who missed the info mobo. Mad like a Mofo that I missed it. But I’m getting the three day course because 3 days are way better than a month to make something #getHerDone

  5. I’ve had “how to set up an email list” on my list of blog topics for awhile now and I haven’t done anything with it bc I haven’t done it myself! I dont know what to send people and then I got overwhelmed and started working on other things. Thanks for this; I will give it a listen!

  6. Allie says:

    You must be stalking my mastermind groups 😉 Every single one of them are talking about how we have no idea what to write in our newsletters right now.

    Can’t wait to give this a listen. And this is another vote for having these available on iTunes! Pretty pretty please? With ice cream and a cherry? And sprinkles?

    Thanks Regina!

  7. Dani says:

    Loving these podcast episodes! Just cleaned for an hour WHILE listening, its so nice to be able to do that. Thanks lady! Your website is really helping me get on the ball with promoting my own site.

  8. Bonnie says:

    So excited to listen. I recently moved from mailchimp to mad mimi and just haven’t made myself figure out how and what I want to send my growing list. I actually put it as a to do on my list last night, and voila! Woke up to your post. Perfectly timed! Thanks!

  9. Yay! I’m always so happy to see your posts! I feel like a lot of people are talking about starting/growing email lists lately. Is it for a reason, or is it just a coincidence?
    Happy Summer!
    xx Lane

  10. Teri says:

    This is a major “WHAAAT? How does she know just what I need when I need it???” Like do you have some major stealthy-like spying skills that you have not yet revealed?…she says to herself as she covers her camera on her computer…;)

    You are spot on girl and so so very generous with your information. You hit it on the head for me when you said in your podcast “You should never get too big to D-I-Y.”
    (image here should be an eye-popping smiling face icon) okay back to task at hand.

    Pod-On girl!!!

    • regina says:

      Teri, hahahaha, you seriously have me laughing at your spy skills sentence. If there was a 30-day spy school, I would totally enroll. You never know when you might need MacGyver/spy your way out of a situation.

      Thank you so much for taking the time to comment.

  11. Elizabeth says:

    Reg, I was just talking about you last night to someone. I also did a Periscope on blogging and yep, mentioned you again as a recourse. This is borderline stalking and I apologize for that ( actually I don’t haha). And now I see that my fav podcast has another episode!!! Can’t wait to listen to it!

    BTW we need to get some sidebar banners for students of Blog To Profit and Creative Coaching. I so need one for my site..

  12. Sarah says:

    Hi Regina!

    Where can I find the worksheets? I’ve been following along with your podcast (love it!) but I can’t find the link to download the worksheets this time.

    Thank you

  13. Sometimes I just open Feedly and hope for a post of yours. Today I was thinking, hey it’s Wednesday, so why not?! I opened it and started giggling when I saw your blog in bold!!! Yay to this new article and super yay to the new Independent podcast!!!! Your newsletters are the best. ever. Thank you for teaching your epic tips!!

  14. Marianne says:

    Hey so glad to see another episode is up. Was wondering if they were going to continue! This is perfect. I recently revamped my email offerings but am still looking for ways to improve it. My monthly goes out soon so nice timing!

  15. Feuza says:

    I don’t know how you do it! seriously you blog my mind, so much useful content here, am up til 2 am and redid my header, and started my list on mail chimp, now to figure out how to add my automatic download, also changed my sign up image freebie as you said VERY IMPORTANTE to show the mock up, had been gloomy few days but this podcast episode cheered me up and got me moving, heart you

  16. Amy Maricle says:


    Thank you for another mind-blowing resource! I was able to take advantage of a lot of driving time yesterday and get much more work done than I would have otherwise, AND get lots of great ideas.

    THANK YOU! Can’t wait to start giving my peeps some more email love.

    XO Amy

  17. You are back soon! 😀 Can’t wait to listen to your new podcast, it’s going to be my audio tonight after I finish all my blog work 😉
    Thank you Regina ALWAYS for everything you do!!

  18. Michelle says:

    I just started my blog in May, and my list is still tiny, but these tips really help with what I need to do going forward. Thanks again.. and again! – MJ

  19. Amy Maricle says:

    HI Regina:

    I’ve been trying unsuccessfully to install a plugin that will allow me to create a coming soon page just for a launch page. For example: http://www.mindfulartstudio.com/launch. Every plugin I’ve tried (Easy Coming Soon, for example) seems to default to the whole site. Any insight?



    • regina says:

      Amy, you may need one with the feature of just being able to cover one page. You might check out seedprod.com and see if you think you can make that page look like you want it to. I definitely know you can do the “one page only” thing with it.

      Other people use Lead Pages as well and love it. I try not to recommend too much stuff that’s super expensive, but it might be worth it depending on what you’re doing with the page.

      • Amy Maricle says:

        HI Regina:

        Thank you so much for taking the time to provide that guidance. I really appreciate it. I’m off to try it right now!



      • Amy Maricle says:

        HI Regina and All You Other Wonderful, Knowledgable Bloggers:

        I’ve had ZERO luck with seedprod or anyone else’s free product version giving me an option to do a product release page/coming soon page for just one page on my site. I am publishing a $3 low bar of entry book. I’m trying to “stay scrappy” so should I consider collecting emails simply through a campaign to my email list and announcing that folks can email me about it on SM?



        • Amy Maricle says:

          HI Regina and Ya’ll:

          Well, I found a solution! For at least a month, I am seemingly able to use Promojam for free. I can collect emails this way and gather interest in my e-book. It’s not totally without it’s pains because I haven’t been able to figure out how to link directly through mail chimp and use automation, but at least I can generate the interest and send out my email reply to little groups each day or few days.

          Cheers and thanks again for your awesomeness.

  20. Allison says:

    Once again, super helpful! Giiiiiirl, you are my online infopreneur crush! (That was all said in an over the top voice, incase you couldn’t tell.)

    I have to admit, I’m still trying to find my groove with the e-mail list. In May I finally started list building and created a free gift for people to receive when they opt-in but … beyond that? I’m still like … I already write blog posts … WHAT THE HELL AM I SUPPOSED TO SEND VIA E-MAIL? Hahahaha. So yeah, this was good. I’ll probably need to listen to it again.


  21. I so need to get started with an email list it’s ridiculous. I will do it at some point, definitely. Also, I had no idea you had a podcast! Is it available on the itunes podcast app thing? 🙂

    • regina says:

      Hey Harriet Rosie! Great to hear from you. I’m glad you’ll be starting an email list–it’s so useful for sure.

      And I will get the podcast on iTunes soon. Thank you for the reminder; I definitely need to make that happen.

  22. Deidre says:

    Goodness gracious. I needed this blog post SO BAD! I have Mail Chimp but have yet to use it – yikes! Thanks Regina! I feel all inspired now 😉

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  25. Betty says:

    This is exactly what I needed 🙂 I am just about to send out my newsletter!

    Betty | Inspiremeand

  26. […] What to Send to Your Email List and How to Create Wow by byRegina.com […]

  27. Corina says:

    This has been sooo helpful! I was wondering if you were still planning to release Episode 4? If it’s already out there, where can I find it?

  28. […] What to Send to Your Email List and How to Create Wow – byRegina.com […]

  29. Nakamura says:

    Thank you for this great tips, I have built a small email list.

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