Starting and operating a blog can be a liberating, educational, challenging, and rewarding experience, but it definitely takes consistent hard work. Deidre Guillory, the popular & down-to-earth blogger behind WifeMomSuperwoman.com, offers six power tips to help you start or relaunch your blog and create a buzz around your brand. Deidre is a true success story as her blog receives around 100,000 unique visits per month, and … it’s less than two years old. Check out her tried-and-true launch tips. Thank you for this guest post, Deidre!
1. START with the END in mind.
Write your business goals down for the next six months, twelve months, three years, five years and ten years. Dream BIG. It’s perfectly fine if you change your mind down the road, but, this will help you come out with a BANG knowing what you intend for your brand to “say.” Many bloggers start off all over the place because they are trying to find their voice/brand. That’s OK (better than not doing it at all!), but if you have a general idea of where you’re headed, you will save time and money.
Quick Tip: Use a calendar or Marketing Planner (like the one in Regina’s free resources to forecast your content out over the next year. It will help you stay motivated and encourage your content to remain fluid (and logical).
2. RESERVE social media accounts.
Really, you should research these before you invest in a brand name in the event that your desired names are already taken. There is nothing more annoying than searching for an established brand on Twitter or Facebook, and no matter how hard you search by their actual name, you can’t find them. Remember point number one? Pick names that will make sense ten years from now. Trust me.
Quick Tip: Pick social media names that are short, to the point, and include your primary brand name. Use a free site like namechk.com to check for your name availability on multiple social media accounts at the same time.
3. COMPILE (a whole lotta) high quality photos.
There’s a ton of convincing research out there which shows that killer photos are taking over the world. With amazing platforms like Pinterest and Instagram taking the lead, it’s imperative that you attach beautiful, high quality and eye-catching photos with each blog post. And please, don’t steal other people’s photos. Buy them from a trusted stock photo website like Fotolia, or hire a photographer who will give you the rights to use their images. For your own headshots, try to hire a seasoned professional, or read these tips from a pro photographer on how to take a professional “selfie.”
Quick Tip: Invest in medium to large stock photo sizes to ensure they maintain their quality when loaded onto various social media platforms.
4. Prepare to ADD VALUE.
This is huge. Don’t just get online and retweet/rewrite stuff from other people. Give us what we want: real knowledge and genuine inspiration. We realize you likely started your blog/business to sell a product, but, you only get what you give. Don’t be afraid to give insider secrets (like what I’m doing now!) or free products in order to help others. It not only makes the world a better place, but it helps people to trust you and your intentions.
Quick Tip: Partner with other brands to deliver unique giveaways to your readers. You’ll not only be giving away free stuff, but you’ll be exposed to a larger audience through the partnership with your giveaway partners. It’s a win-win!
5. BEG FOR HELP from friends and family.
Don’t be shy. This is what relationships are all about! Ask folks to “like,” “share” and “buy” your stuff like crazy when you launch. These people should want to help you, and are the only people (so far) who can vouch for you. Take advantage! Don’t forget to follow up with them every few months, reminding them how much their support means to you. Oh, and make sure to return the favor. Again, you get what you give!
Quick Tip: Educate your friends/family on how their actionable support really helps you (example” a comment on a blog post = a boost in SEO). The average non-blogger has no idea how to practically support you or how that action actually makes a difference.
6. DON’T QUIT.
Trust me, creating and maintaining a quality blog is not for the faint of heart. It’s a huge commitment and one that is well worth your time when done right. If you consistently provide unique content, your blog has every chance of surviving if not thriving.
Quick Tip: Start or join a small networking group with like-minded, but diversified small business owners. Hold each other accountable and encourage each other along the way. When you’re doing something like this “on your own,” you’ll need and appreciate these cheerleaders more than you ever expected!
Deidre Guillory is a Texas born thirty-something wife, mom, and blogger who resides in Southern California. She is the owner and author of WifeMomSuperwoman.com, which averages upwards of 100,000 unique visitors per month. Her “greatest hits” include: 30 (Non-Cheesy) Date Ideas, 50 (Non-Cheesy) Stocking Stuffers for Men, & 10 Simple Tips to Keep it Sexy. Deidre is passionate about empowering women to love themselves and to love the world around them. Connect with Deidre on Twitter for tips & antics.
Photo of confetti and champagne: © jillchen
Photo of Deidre: © Apple Rose Photography
Regina here. Weren’t Deidre’s tips great? If you’re just starting a blog or looking for more tips on growing your blog, please leave us a comment below and check out my post on 12 pro blog improvements you can make today:
P.S. Please pin to share with other lovely people!