Who are you talking to? (How to Create an Ideal Reader Profile for Your Blog)

Who are you talking to? (How to Create an Ideal Reader Profile for Your Blog)

We’re going to follow a 2-step process to create an ideal reader profile for your blog. Why? Because you DEFINITELY want to know who you’re talking to every single time you sit down to write, or create a Pin, or record a video, or create a product for your your blog.

If you’ve ever taken an introduction to communication course, you may have had a professor like mine, with the highest pitch known to man, constantly reinforce that “True communication only happens when the receiving party interprets your message exactly how you meant it.” (Humor me and repeat that in your head with a really high pitch so you can understand my sophomore year in college. Thanks.)

What’s my point?

How can you even begin to know whether your audience is receiving your message and understanding your brand + blog, if you don’t have a solid grasp on who you’re talking to?

Le trust. I suffered due to my own lack of planning for a long time because I didn’t create an ideal reader profile like the one you can create by (Step One) answering some questions about your ideal reader and (Step Two) crafting those answers into a profile and mood board of your reader.
The Ideal Reader Survey
>>> Copy & paste the survey text below into your favorite word processor, or print the PDF version (of the The Ideal Reader Survey for Bloggers) I made for you and fill it out by hand. Oh, and if your ideal reader is a man, replace all the she/her text below with he/him.

Basic Demographics

Gender:
Age:
Location:
Ethnicity:
Education level:
Income level:
Industry/job:


Preferences and Habits

Interests:
Hobbies:
Passions:
Personality:
Types of blogs she is likely to read:
Which magazines does she read?
What would make her trust a new source/blog/brand?
Which social issues are likely to affect her?
Does her job satisfy her? Y/N
What is her primary need/concern in life?
What’s her general disposition? How does she view the world?
Favorite book:
Favorite TV show:
Favorite movie genre:
Favorite type of restaurant/food:
If she had a completely free day, what would she spend it doing?
Does she enjoy traveling? Where is she most likely to go in the next year?
What type of computer does she use? What type of device will she likely first access your brand on?


Social Habits (Does she use these networks? If so, how often?)

Pinterest:
Twitter:
Google+:
Facebook:
LinkedIn:
Instagram:
YouTube:
Other social networks:
Email:
On which network(s) or email platform is she most likely to share information or recommendations with her friends?
Does she have a smartphone? Y/N
How often does she “go out” in her city?


Money Habits

What’s her biggest expense each month?
Second biggest?
What does she enjoy spending money on that she can afford?
What is she likely to splurge on?
From which stores would she like to receive a gift card?
If she buys your product, reads your blog, or enlists your services, how will she feel about your content?


Good to Know

List the top three reasons she might “follow you” or read your content regularly:
What would make her share your blog with others?
List five questions she is most likely to have about you or your blog:

The Ideal Reader Profile
>>>Now that you’ve dug into who you’re talking to, build a profile of that person using one, or both, of the methods below.

Create a Reader Brief

Both the legal field and the design industry, and I’m sure many others, are familiar with the concept of a brief. You can use a brief to boil down a case or design need into a short document, I recommend a page. Your reader brief should summarize all your main points about your ideal blog visitors in an easy-to-read format. Only include the traits that matter to your reader and their interaction with your content. For example, in some cases things like the person’s current satisfaction with her job, or perhaps her income level, might determine the level of interest she’ll have in your targeted content, and in some cases it won’t.

Example Reader Brief Content
Jenna (I like to give my readers’ names sometimes) is a self-proclaimed “30-something” who within the past two years discovered she hates her job. She has become insanely interested in all things blog. She reads blogs such as A Beautiful Mess, comments every once in a while, and gets lost online and on Instagram quite frequently.

Her two greatest concerns in life right now are finding a way to turn one of her hobbies (DIY projects, writing, wedding planning + fitness) into some income and settling down before yet another friend/relative inquires why she’s still single.

Jenna is not ashamed to watch romantic movies, …. and so on …

Tips
>>>Write out your Ideal Reader Brief based on the content that you know affects your reader’s decisions about you and your topic as well as the stuff you feel is of most importance to that person.

Is this just some extra adult homework I want you to do because I’m convinced you have too much free time on your hands? Absolutely.

Kidding. This will help you when you sit down to write, or design, or develop anything for your blog and the community you will develop around your blog. If you do this and you don’t find it helpful, feel free to come back to this post and tell me all about how I wasted your time (in the comments below).

Create a Reader Mood Board

For those of you who are more visual: A mood board is a place where you pull together visual elements, words, and images that will help you create content for a specific audience/purpose. In design, we use them to direct our brand identity designs, such as logos, business cards, websites, etc. As an example, below is a draft mood board I developed for a winery & writer’s/couple’s retreat that also sells wood cuts. You can create your mood board using Dropmark, or a private board on Pinterest, or a poster on your wall, or using my new obsession Canva. I created the one below in Photoshop.
Example Mood Board, byRegina
>>>To make your Ideal Reader Mood Board, pull together images of:

  • the activities you think she enjoys
  • the places she likes to go
  • the way she likes to dress
  • how she spends her free time
  • the devices she use
  • quotes or other words she loves
  • etc.; just find things that remind you of her and her interests when you look at them

I guarantee that one or both of the profile types above (a brief or a mood board) will inspire you as you sit down to write and will remind you of who you’re talking to. Alternatively, you can just keep the survey you filled out in a handy place.

So, what do you think?
Do you already have an ideal reader profile? Is it in your mind or on paper? Have you ever thought of developing a brief or mood board for your blog readers? Let me know.

Photo: DeathToStock

    1. Wow, Julie. Thank you. Just visited your sites and enjoyed your bio. I’m so glad you stopped by the blog today. You’re fun to read!

  1. Oh yes!! I am so sharing this with my communities. I try to hammer this to them and you’ve captured my nagging perfectly!! Maybe they will listen to you.

    I have an ideal reader profile and it shapes everything I write and say (on social media). You ROCK!!

    1. Debi, thanks so much for checking this post out. Just visited your helpful site and great Pinterest boards. #YouAreBookmarked

      Love the content I’m seeing on your blog. I’m about to read your mission statement post; I can already tell I agree 100% with it.

  2. I am extremely grateful that you’ve shared great insight. Until now I’ve mostly posted to my blog when I “experience” something I think may help someone else or if words come to me in the form of a poem. My first love is writing but I’d also like to reach those who may be experiencing internal chaos to make sure they know they are never alone.
    Your tips will help me define my audience and connect with those who will benefit from what I offer.
    Thank you again for taking time to share with us.

    Love, Peace & Blessings to you…

    1. Aww, you are more than welcome, and thank you for taking time to read the post then share your comment.

      With a first love of writing, I have no doubt that thinking about your ideal reader deeply will help you to form almost endless amounts of content that can help others.

      Your message is definitely a necessary one: “You’re not alone; it’s not over; peace and joy are possible …” I love that mindset and many people suffer when their circumstances or thoughts prevent them for seeing that.

      Wishing you success and joy in your writing gift!

  3. Thanks for this post and the effort and time you put into the survey. I plan to share it with my WordPress students in classes I teach!

    1. Yay, Val! Thanks for commenting. I teach WordPress classes too. I’m definitely going to use this next time around because people are so much more satisfied with the outcome of their site when they really plan their content carefully.

      Good (continued) luck with your classes!

  4. Great blog – so agree that you have to identify your audience and write for them. As a business, our problem is we have lots and lots of audiences! Start with the most profitable I guess…

    1. Vicky,

      Thank you for commenting. Yeah, I think the two main approaches to business blogging when you have tons of audiences is to either (1) write posts that appeal the the characteristics/needs those audiences have in common–trying to throw out a “catch-all” net, or (2) write a little and market a little to all your groups and see which one is most responsive to or most profitable for your business.

      If your brand already has a substantial following, you can “get away” with the first option, which is certainly less work. If you’re selling a product/service that has a longer decision time, or is more expensive, you almost have to opt for the personalization and attention to individual audience details that the second option gives.

      Do you use website statistics software to track your visitor time and content? Something like Google Analytics? If so, how about a one to three month experiment (the longer, the better) in writing content for some of your main groups and seeing what brings the most quality traffic to your site, see what’s tweeted most, or pinned most on Pinterest, or leads to the most inquiries, or whatever action/reaction it is that you deem most important for your business.

      You could eventually then focus your content creation efforts to the groups that are most receptive online and write supplemental pieces for those other audiences.

      So, in essence, I think we’re saying the same thing and that you’ve chosen the best way, and probably the most genuine way to go about it. Good luck with this strategy! Hoping it’s very rewarding for you.

  5. HI Regina:

    I learned a lot from your post and just even observing this page. I love the pic and mini elevator speech on the right hand side of the page. I may steal that. 🙂

    I have been working on developing my idea of my “ideal client” ever since getting into private practice. I’m very clear about the basic message that I am bringing to folks – but have struggled with completing these types of surveys that help you get really concrete about your ideal person. Blogging has definitely helped me to further define who this ideal person is, but it’s taking me some time to figure it out since I sort of have three separate, but very overlapping audiences: teen clients, adult clients, and other therapists. All three groups have huge overlapping areas of interest and need, but the way I address them needs to be different. This is part of why I always find the wonderful types of questions you post here so hard to answer. I wonder if you have any feedback? I think it would help, but then I get a bit stuck.

    1. Amy, wow. You have some really valuable and deep content on your blog. I’ve only viewed it briefly so far and had many things stick out to me. That’s some great writing.

      I feel I understand what you’re saying when you note that the way you address these interests and needs should be different for each group. You’re certainly making a ton of sense and addressing this question in a great way.

      Have you given thought to: (1) Creating three separate ideal reader/client profiles; (2) planning out in detail the types of posts and content that will address the way you want to communicate with each group, keeping in mind each group’s preferences on length, tone, accompanying media, and the social platforms each group is using online or in real life where they’re likely to hear about you and be directed to your content; (3) adding drop downs from your “blog” menu item that say the equivalent of “for teens” for adults” and “for therapists,” . . . but worded in whatever way is best for you and your market; and (4) creating posts like the ones you write now but categorizing them under the “correct” reader group(s), and feeling the freedom to tailor the way you address these large overlapping needs/topics?

      Two other things to consider:

      First–You might make a specialized message or button for each client group in your sidebar; it’s great that yours is not already crowded. That button could take them to the blog category that is only filled with posts addressing them directly or it could take them to a page with a custom message to that ideal reader and a hand-picked selection of best posts to help them on their healing/discovery journeys.

      Second–Have you thought about developing any of the following items to further target each group and address their needs in a tailored way: a “getting started guide” in the form of a PDF/eBook or page on your site that gives people practical steps to working through XYZ (like the resources you already have on your site but written completely by you and perhaps downloadable)? A ??-day devotional with different challenges, prompts, art or other activities that people in each (applicable) group can work through? A series of videos or other content like highly memorable and “teen-designed” Instagram images that will reach more teens where they’re at? Of course, many teens read blogs, and I’m sure you have other strategies in place, but you may want to design other forms of content that reach teens and lead them back to where you want them, if you don’t already have this strategy in place.

      In general I’d say a great move (to test out the effectiveness of) is writing the highly tailored content and making it clear where each group can go on your website for things that apply to their unique situation and way of processing things. So, as soon as I land on your website I feel welcomed and I know where to go. You’re already doing a great job of maintaining an inviting web space, these are simply some thoughts for you to consider.

      I hope I’m making sense, but please feel free to tell me if I’m not. Thank you for your time in reading this post and commenting on it with such a great question.

      1. HI Regina:

        Wow back, Regina! Talk about offering a lot of wonderful free content – thank you so much for taking the time to also peek at my site and provide wonderful concrete suggestions. I love how you are framing the “how to work through x issue.” I have also been struggling with what to do for an email freebie, and I think that this frame can help me hit two birds with one stone.

        You are clearly putting a lot of care and attention to your work here judging by your level of research into each commenter!

        Thanks again so much!!

        Amy

        1. I appreciate your words Amy. I feel like we both benefit from a bit of dialogue, and these really are the topics I am most passionate about, so each new conversation and approach is exciting to me.

          You’ve got a great idea for your email freebie there. I hope you’ll drop back by and let me know what you came up with.

          Thank you Amy.

  6. Very intriguing advice. I have been blogging for a year now and I thought I knew who my target audience was but I never went so far as to think about the “perfect reader. I will definitely be completing this exercise quickly. I get a feeling this will even force a mild evolution in the style of content I am offering. Thanks for this great post.

    1. Wow Jay, thank you for the compliment. I used to be afraid that if I identified a “perfect reader” I would alienate others. I did this exercise, and I’m like you: I found there was a pleasing evolution in my style. I just had more clarity as I wrote; things flowed more naturally, yet the writing still didn’t exclude other readers who did not fit my exact reader profile. It’s been great! Thanks again for taking the time to comment.

  7. This is so freaking awesome! I never thought to write out the characteristic traits of my “perfect reader.” This has been very helpful.

    1. Aww Aussa, thank you so much. Oh my goodness though. YOUR BLOG. You are the exact kinda crazy I love! Thanks for stopping by and commenting.

  8. This was a great post! I am writing up my ideal reader profile right now. This is an interesting creative post to get you thinking about your readers. Thanks for sharing this! 🙂 I really enjoyed it!

    1. Soooo unrelated, but: Devin as a woman’s name is the ultimate level of cool. I’m quite jealous. I read a lot of Nancy Drew as a kid and was convinced that I wanted my name to be George. Then I graduated to wanting something that could be guy or gal. Then I resolved I like my name. It doesn’t stop the tinge of jealousy that comes when I see someone cool-ly named, like you, though. Too much info? Yep.

      Thank you for coming by and reading the post + taking the time to comment and encourage. I appreciate it. I’m checking out your blog now. Can’t wait to find out more about “The Mason of Hearts.” Congrats on writing a book! That’s huge.

  9. I just stumbled upon your blog and am loving it, it’s full of tons of great advice for newbie and veteran bloggers. Anyways, I really enjoyed this post. I actually put together an “ideal reader profile” earlier last year and kind of forgot about it, but I think I need to revisit it with your advice in mind and edit it to match the direction of my blog. Thanks for the reminder.

    1. Louisa, thank you so much for the sweet compliment to the blog. I hope you enjoy going back to your ideal reader profile and perhaps tweaking it again. I must be somewhere in your ideal reader audience because I loved both the content of your blog (ex: LIVE BELOW THE LINE: BANANA PORRIDGE) and the layout/design. Love love how clean it is.

      I appreciate that you took the time to comment. Thank you.

  10. Loved, loved, loved the post! I didnt just read it and flick past it either, I actually filled out the profile, wrote a reader brief AND made a mood board!
    This post was exactly what I had been searching for. It was so simple and helpful!
    Thanks Regina!

    http://www.pagebypaige.ca

    1. Paige, thank you for your comment. Wow. It’s extra meaningful to me that you used it (and made the mood board too, I love it!). P.S. Your blog is attractive; how do you like using Squarespace?

      Thanks for stopping by.

      1. Hi Regina, Whoops! Only realized just now you responded to my comment!
        Why thank you! So happy you like the look of it.
        I really like Squarespace! I had been considering paying someone to design a template for me while I was on blogger, but chose Squarespace instead because I have the ability to edit the look and layout of the site myself, and dont have to pay someone else and wait for them to do it for me.
        As well Squarespace is super user friendly, and you can have a live chat with their staff if you ever need help with design issues.
        I wrote a post with a bit more info on the switch here:

        http://www.pagebypaige.ca/blog-home/2014/5/30/5e3ocgcbylapnycfcrlizqwludd7zi

        Take a look!

    1. Naomi, wow. Thank you so much. I apologize for taking so long to reply to your comment. I really do appreciate that you took time to read and to leave your thoughts and encouraging words.

      Your blog looks like a corner of awesomeness and hilarity on the web. I want to check it out more, soon. Thanks again for reading.

  11. I always struggle with these types of things because how do I really know who my ideal client / reader is? I’m still in the planning stages of my business and I have an idea of who I’d *like* to work with, but are those people the ones who really need me? And even then, how do I know what their preferences are? Where do you go to find these answers? Or am I just creating this person and putting what I *think* they would be like and assuming that there are people out there who fit my profile?

    1. Valerie, thank you for your comment. These are all great questions. It’s actually a great idea for a further post. Also, please forgive me for taking so long to reply here.

      I think there are two main ways to go about it, at lease initially:

      (1) Decide what you really like to do, then imagine the people who would need this service/product. Write your profile based on your educated guesses on those people and then validate your idea by surveying some of those people in real life (or via Facebook, your blog, or a Twitter link to your survey, etc.).

      (2) Recognize the types of people you’d like to work with, or who seem drawn to you and your content, or who ask you the most questions about what you do, or who express interest in working with you (this can be people you’ve met in real life or online). Build at your profile based on the things they day, do, and express interest in. There may still be some guess work involved. Then start to figure out how what you enjoy doing can serve this target group.

      Once you’ve identified who you think your ideal client might be, find out more about their preferences by:

      >> surveying them (create a free survey with some online software like surveymonkey.com)
      >> asking friends and acquaintances you know in your target market or closely related target markets
      >> try to think logically about these people’s needs, habits, and desires
      >> try to find resources online about that particular type of person

      I think this is a good starting point, but if I’ve made no sense or haven’t at all answered your questions, please let me know. I’ll try to be more clear.

      Thank you for your time reading Valerie and thank you for the excellent questions.

  12. Thank you so much for posting this, it’s really helpful! I’ve only just started blogging again – i’ve had my blog for ages but didn’t really know what to do and this is such a good way to start so thanks again! 🙂

    1. Alyssa, your blog is so freaking beautiful. I love it. Best of luck with it; I hope it’s a blessing for you. I know mine has helped me grow and love life more. Weird? I don’t know, but there it is.

      Thank you for stopping by and commenting. Sorry for the delay in response Alyssa, I appreciate your time.

  13. This is really incredible. I’ve just finished creating my reader profile and I am now wondering where to take it from here. It has really got me thinking about the kind of person I want to blog for but what if these people are not the ones reading my blog? Do I no longer blog for them but for the ‘ideal reader’? Am I misunderstanding this/over thinking!? Thank you so much for providing such helpful content on your blog, I’m obsessed!

    1. Beth, thank you so much for your great comment and for taking time to read this. So, let me make sure I understand: are you saying . . .

      –that you’re worried the ideal reader you come up with is not who is currently reading your blog?

      You have a lifestyle and beauty blog? Are the types of people commenting on your posts and following you in social media different from the types you’d like to be reading?

      Thanks. Just want to make sure I get what you’re saying.

  14. Hi Regina!

    This is a great post and I’ve already copy-pasted the profile into Word and have been working on it instead of whatever my job wants from me :p

    The hiccup I’m having is that my blog started as just an outlet for me to talk about style and fashion and things I enjoyed surrounding those topics. How to I make sure that I continue to have fun and express myself while also creating a reader base? I don’t want to lose the “fun” aspect of writing things because I’m passionate about them, but I also want to make sure people care about what I’m writing…am I conveying my conflict clearly?

    Thanks for any advice!

    1. Katie, thank you a ton for taking the time to read, use, and comment on this post. That’s so encouraging to me. (Haha to “instead of whatever my job wants from me”)

      So, your concern is that if you keep up the fun, “topics I enjoy” type of writing that you may not grow your reader base as much? Or that if you write about what people care about that you may lose the ability to really express yourself on the things you’re passionate about?

      Do you have an example of the types of post you think people care most about? And ones you think are more “passion posts,” if that makes any sense? I’d like to get a feel for what you mean. Feel free to email me a response instead if you’d like. Thanks for the comment Katie–and good luck; I like your blog + topics a lot.

    2. Do I have to make a servMy with those questions to find out? Because what if I do not know if my visitors use Twitter, etc, or listen to podcast, or what there hobbies are? Do I need to put the ser cay on my blog, social media, on an email list, etc?

  15. Thanks for this great post and kick in the pants to get it done! I’ve been meaning to do this for a long time, but I wasn’t quite sure how to go about it. 20 minutes later and I have two profiles. 🙂 Thank you!! I haven’t been creating much content lately and this will really help me to think about who I’m writing for and get those ideas out of my head and onto my blog(s).

    1. Thauna, wow, thank you for your great comment. Your site and your blog are both beautiful. P.S. I’m obsessed with Italy too. I haven’t been in 15 years, but your website made me want to go back soooo stinking bad.

      I’m glad this post helped a bit and I’m glad I’m following you now so I can keep up with your adventures and beautiful images on Instagram.

  16. Wow wow wow. I have trouble getting away from your blog ever since I found it a couple of hours ago. I wish I hadn’t a full time job so that I could have all the time in the world to read it all and implement what you suggest.

    It’s exactly the kind of blogging info that I’ve been looking for for some time: practical, friendly, aimed at non total beginners, well written but not too sophisticated either, beautiful graphics and lay-out. A huge winner. I actually recommended it this morning to fellow bloggers who attended the same class as me recently because I think what you provide is better !

    Thank you SO much for sharing all this great info and for responding in such details to your readers.

    I am about to celebrate the first birthday of my blog at the end of the month and will endeavour to improve it using your great expertise.

    On the ideal reader piece, your questionnaire gave me the idea to send a few questions to my friends (who I think are the ideal reader) to fine tune the reader persona that I had developed before.

    Thanks again very much. I will now go and explore some more !

  17. So clearly I’m on page 22 of your GYBeKit… I’ve created two briefs and it’s definitely helping me clear up a few question marks that I’ve had hovering over my blogging. I’m still working on defining what my blog is/ who I’m talking to but this has for sure helped!

  18. Thank you so much for this, so much easier with your guidelines. For my very own ideal reader I added a “family status” entry because it seemed important to me to mention that my ideal reader has kids and runs a household.

  19. This is so brilliant! I’ve already sketched out a basic demographic of the person I am writing to.

    The deeper questions are just…. I’m speechless, they are just that fantastic! Haha, and I am a copywriter.

    The user profile that you suggested we sketch out is extremely helpful. Other than the title and the outline, this is something that will really keep my writing on point.

    I have shared this and other articles you’ve written EVERYWHERE – Facebook, Pinterest, my blogging community on Google+, Twitter, you name it.

    Quick question:

    My mentor is a 7-figure earner and an internet marketer. He thinks I should target corporations and create sales pages, rather than individuals. I don’t know the first thing about targeting these types of clients. Do you have any pointers for me?

  20. I’m launching a new website/rebranding at the very beginning of January and actually sitting down to write a business plan this time! I want to do big things with my blog in 2015 and I’m so grateful for your blog and awesome posts like this that will help make it happen! And great content and photos and stuff 😉

    ~Meaghan

  21. Hi Regina, I just came across your blog through Pinterest and I’m in love with all of your content! I’m currently in the process of creating my new website, and with all of this information I’ve honestly never been more excited to begin! Thank you for what you do, the way you provide answers is beautiful and will ripple far beyond your blog. Just finished my first reader brief and it left my heart fully invested in what I’m working on for my clients and readers!

  22. AH this helps me so much in finalizing all the branding for my own website. My reader is unnamed still, but she’s a 20-something girl who is finishing up college or has just started a career and needs clothes and makeup for both work and play!

  23. Thank you so much for all the great posts. Especially this one, it was very informative! I’m learning there is so much more than meets the eye to blogging. You are quite amazing to help others, like myself, find our way through the big web of internet.

    THANK YOU, THANK YOU, THANK YOU!!!!

  24. I bought your book. I’m implementing so many of your suggestions. I literally spent 10 hours one day just going through some of your lessons, even using HTML and CSS to make changes to the appearance of my own blog! I write for young military spouses like myself, and I want everything I create for them to be inspiring. Thanks for helping.

  25. This is so helpful! I’m using this to make my reader profile right now and based the answers on my personal preference since I want to blog about things that I personally like and believe in, or would find useful. Not only was I able to clarify my target audience, but I was also able to figure out what I want my blog to be for others! Thanks for sharing!

  26. Hi Regina.

    I love your blog, found you by doing my rounds of nosiness sorry pinning over at Pinterest. I have always had a problem with this area because I write for fellow creatives yet even this area there’s different types of creatives. My content brings in different types, so I stick to my blogging area and it seems to help the creatives to pass by and have a read. I did a survey that didn’t work :). Do you have any suggestions.

    Thanks for a great post, off to browse the rest of your blog 🙂
    Blessings Janet

  27. Dear Ninja Regina,
    Thank you for this amazing post! I can’t wait to sit down and create my reader profile using your tips. Great job, I’ll certainly look to you and your blog in the future for all my blogging questions.

    Blessings,
    Jone’t

  28. Regina,

    You’re a good person. I came across your blog when I was looking for a blog business plan template, and I’ve been combing your site’s pages ever since.

    I’ve just quit my full-time job as a translator in order to focus on creating a new website; and as I read through your ideal reader profile template, it struck me what a really good person you must be in order to create and share all of this extremely helpful content for FREE. Your content and tone tell me that you genuinely care about helping others be successful.

    Thank you for sharing your knowledge and inspiring and empowering this mommy blogger through your personal experiences.

    I will now stop procrastinating on the daunting task which is your blog business template and get back to work.

    Merci infiniment.

  29. Hey Regina,
    I am not a regular commenter here, but I wanted you to know that I am DEFINITELY a regular reader! I have kinda been… Errr… ‘Stalking’ your blog for the last two or so weeks… I’m really developing my blog (I really don’t love it at the moment) and so far I’ve done all the activities mentioned above and I’m going to roll straight on into the #whoareyouonline series. I WAS on a post by Elle and Co, where she mentioned that making an ideal reader profile was a great idea, and I thought of you straight away. Your site is definitely memorable! I love that your graphics are so constant! I discovered ByRegina through Pinterest and your images are easy to spot, which is amazing. Yeah, what I’m trying to say is that your blog makes me happy. You are so helpful that you make me feel like I can achieve stuff, rather than just getting envious. *Badly worded compliment* Rant done. Are there any more of your posts/worksheets you recommend I read/complete? It’s been super duper helpful to be able to narrow down my blog’s focus and I’m very grateful. 🙂 Ta!
    – Brianna
    MannaFest

    1. Brianna,

      Your blog is so colorful up top and well designed throughout. I really like it visually . . . what is it that you are not loving at this moment?

      And yeah, you just made me laugh so hard with your comment. Thank you.

      In answer to which posts/worksheets your might want to check out or complete: (1) How to Create Super Share-worthy Blog Posts might be helpful, (2) How to Create a Brand Statement in Only 10 Minutes might also help with brand clarity, and (3) You are Your Content could be a decent overview of creating more content helpful to your brand.

      Thank you so much for your comment.

      1. Hey Regina,

        Thank YOU for a reply! It’s crazy how often people don’t reply to their comments…

        I think it’s just that the overall look of MannaFest is fairly ‘blogger-ish’ (the platform) and not quite as personalised as I would like it to be. 🙂 This is my second blog, and I’m quite surprised at how much I DIDN’T have cleared up! Now that I have a reader profile, idea of what I want to do and eleven (maybe more…) possible mission statements I feel much more prepared for the blogosphere. I’ll be sure to check out the posts you mentioned, thank you for being legendary!

        – Brianna

  30. Hey Regina,

    I’ve been lurking a while, but had to say a quick thank you for this great resource. My current position is a bit of a doozy… I began (personal) blogging way back in the early days, and have been an online copywriter freelance writer of things for a very long time. Work blogging has always been very targeted, very “colour in the lines” so to speak, with briefs, keywords, client input and all that jazz. Also, I suck at writing my own blog stuff for my biz site because I use up all the words on client work. Now, I have just started a new little venture, which I eventually want to turn into a shop/creative business. Wouldn’t you know it, I’m having to unlearn all my bad habits and relearn things all over again. On the upside, because the new blog is a) based on my new dreams, and b) focused on where I want to be, it doesn’t feel like work.

    Anyway, to get back to the point. In my head, I have a vague idea of who my ideal reader/future customer is, but needed something more concrete (ie. like this lovely useful profile) so that I could get more focused.

    I’m going to check out more of your worksheets (because clearly adult homework is better than crunching deadlines) – thanks for giving some much-needed food for thought.

    Sending you a shout-out from Cape Town, South Africa,
    Rox

  31. I am at this part of the #GYBeKit! I do this when the hubby and kiddos are asleep. I wish you could see me with all the pages spread out on the bed, hair in a crazy bun and all the hightlighters (I mean all!) post it notes, you name it. I’m fired up while everyone else is snoring! 🙂

  32. Whoa, Regina.
    I just got *super super* clear. Thank you so much for your guide, I never knew I’d get so much relief from creating personas out of my reader. I know who I’m talking to and, suprisingly, they’re different than myself! (I had just assumed up until they point they were carbon copies of my interests and needs. Not necessarily 🙂

    <3

  33. I’m blog stalking you again, Regina. Your posts have been so helpful in getting my blog set up and professionalized. My mom and I are in the planning stage for a new blog we want to start together. It’s so nice to read all of this with fresh eyes before I even start on the new blog. I feel like this is my chance to start things out on the right foot so I don’t have to make so many changes later. Thanks again for all of the information that you have on this site. You are my blogging icon!

  34. Hi Regina,
    Thank you for all of the great posts on how to enter the world of blogging! They are fantastic and a great help! I love and appreciate your enthusiasm for the subject and your willingness to help others launch off into their own blogs!

    Having raised my four kids and sending them off to college, I am finding myself at home, wanting to get back to writing (it was a love decades ago) and am trying to fill time as I deal with a TBI. I want to try blogging and am excited about it so I have found your site to be encouraging and inspiring!

    My question is (and I am sure I will have many more…), when I fill out the Ideal Reader Survey, is it odd (dare I say “Wrong”) that it describes me? It seems that if the blog is on things I am passionate about or interested in, then wouldn’t the Ideal Reader resemble me? Or am I off track? I am sorry if you talked about this elsewhere, I didn’t see it…

    Thank you!

  35. Thank you, thank you, thank you! This past week I have been struggling with creating an indeal reader. My fear is that the reader I WANT to reach, is probably not reading blogs. But you bringing in social media reminds me that it’s all in the promoting of the posts. Incredible, thorough and I shall be referencing this post over and over again. I also shared in my mastermind group. I love your site!

  36. Hi Regina, so glad i met you! You are an inspiration 🙂 Just been on a branding and marketing training and this exact thing was emphasised there too! I am currently working on building a new website and was wondering- how does the ‘perfect reader’ relates to you? Do you shape your business according to what profile you’ve created to your reader/consumer or would you rather post for ‘yourself’ and hope there’s many out there who get get your slang and mood?

  37. Is this too old to comment on?

    I may have to reach out to you separately…

    But, I think I have NICHE-tremors.
    Let me explain.

    I don’t know who I’m talking to… and what I want to talk about seems to be slowly unraveling.

    I did the ideal reader survey and I feel like I just filled in information about myself. 😡 I mean, I’d love to talk to more people like me, but I’m not clear if I just need to do a better job of thinking of who is out there….

    Do you think this is something that is easy to overcome? Maybe, I need a clearer message for what I will share with my blog…

  38. Not sure if this is right, but the ideal reader seems a lot like me and my friends or people I could see myself hanging out with, with a few things different, is this typical? LOL

    Thanks so much!

    BTW: I’ve bookmarked like five of your posts, they’re really helpful.

  39. Found you for the first time today and am excited an over whelmed at the same time. I have been running Honey Mustard Lane for about 6 months now and am the type of person who wants to do everything all at once so this has been a wild ride! Some how I am going to check off all my lists and get results. Ahhhhhh! (frantic scream) and thanks you are an amazing resource. I can’t stop reading and simultaneously doing the “homework!”

  40. I forced myself to do this, thinking I didn’t really need to. I was wrong. I have a TON of new (and better!) post ideas. Thank you!

  41. I recently stumbled across your blog and your content is so inspiring! I am incredibly thankful to you for providing such valuable information as I seek to start my online business. Thank you, thank you.

  42. This is my favorite thing of EVER. I wish I’d had it before I started my blog, but I’m excited to overhaul everything based on your helpful advice. Thank you so much.

  43. Hey Regina! I LOVE this post. I have always had real problems with thinking about my ideal reader. I just don’t know who she is/supposed to be/or who I would like her to be.

    The mood-board idea really helped me overcome my resistance against creating an ideal reader profile. I hadn’t thought of it that way before 🙂

    Do you think it would be a good idea to create a mood board on my idea of how I want my ideal reader to feel through my work? E.g. I love art, cups of tea, the shabby chic way of life and that cosy feeling when you come home and wrap yourself in something soft and in your favourite colour….all attached to the topic of self-love and care.
    Would that attract my ideal reader? Or am I going about this the wrong way?

    I send you my love, xo
    You are awesome,
    Cat

  44. I am still in the building stages of getting my blog together and I have been trying to focus on making sure I start with a good foundation to set myself up for success later down the road. This helped me focus on who I want to write for, and to pinpoint exactly what those people are looking for. Thanks for the great advice! 🙂

  45. Wow. Feeling a bit overwhelmed with all this info at the moment, but I can see how it will help me connect with my audience. Even though I’m newly blogging as a way to fill out my paintings, I’m dead-set on making sure I develop a clear message and convey it in a meaningful way. One question comes to mind, though, as I read through the survey questions: do I just “guess” the answers based on who I *think* would be interested in my blog, or based on who I *want* to be interested in my blog? My temptation in my mind is to answer them based on my OWN preferences! Not sure how to get around that. Am I overthinking this or missing something simple and obvious? Definitely bookmarking your site for further learning – thank you!

  46. I’m also new to the blogging world, and, like many of the commenters before me said, my ideal reader seems a lot like me. Ha.

    But then I took a step back & realized the brilliance of this survey. I came up with SO MUCH material I can apply to my lifestyle blog. So many this reader doesn’t like indie films for example, but maybe they do have a passion for wellness. I simply cannot please each and every individual who would ever stumble on my blog. But of course I have to have a target audience nonetheless.

    I’ve started to think of my ideal reader collectively (that makes me sound crazy, I’m sure) as though she represents the heart of the community I am trying to reach – not just one individual.

    anyways, thank you so much for the resource! It was incredibly helpful.

  47. This. Is. Amazing.
    I’ve been sifting through your posts for the last four hours and my mind is about to implode! Haha so much fantastic information!
    As a new blogger, your tips are exactly what I need to find that perfect niche for myself. I especially love the visual mood board. Perfect for inspiration! Thank you!

  48. This is SO brilliant. I found you via pinterest and have fallen in love. Oh my Lanta. By the end of this worksheet I felt like I was having a conversation with my ideal reader!! There were a couple of tough questions towards the end and I actually felt like I was able to ask her “would you like a gift card to home depot?” And she was able to answer me. That was wild. Thank you for this very very useful and valuable home work assignment. You have added value to my life and I am a new loyal reader. Thank you.
    Kate

  49. Hi :). This ended up being so much fun. I spent an hour on my blogger reader profiles. I realize I have (2) for two different subjects that are related. This helps so much to delineate what was going on and help me Get my blog plan and brand organized and prepare for creative coaching and better content!! Thanks again Regina

  50. “Jenna (I like to give my readers’ names sometimes) is a self-proclaimed “30-something” who within the past two years discovered she hates her job. ”

    Oh gods, I’m Jenna.

    Now I shall continue to read this amazing blog 😉

  51. Thanks!

    This post was very helpful to me as a new blogger. I just began my journey and I’m learning so much about authenticity and finding my voice. I’m beginning to find my voice so this was very helpful to identify precisely who I’m speaking to while blogging. I can take a principle that I like or think would be a great blog post and alter it to appeal to my target audience.

    I’m a health and beauty blogger which is such a broad topic in blogging. It is also very saturated. I have to figure out how to differentiate myself from the thousands of other bloggers and I believe this is a great start to do that.

    This is great! I love your blog.

    Thanks again,
    Tasiona
    http://www.TasionaXO.com

  52. I’ve been looking at your Blog Business Plan a few times over the past several months, and I”m finally filling it out after getting stuck trying to figure out what to put in my “Start Here” section.

    Thanks for all your awesome content! Reader Profile… here I come. 🙂

  53. Hi,

    Love your site! I’m having a hard time identifying who my ideal client is and narrowing it down. I just visualize that he/she is just like me and has the same interests and enjoys doing the same things as me. However, I recently read that your ideal client may be nothing like you. So I find myself answering the profile based on my own favorite books, websites etc. Do you have any suggestions?

    Thanks!

  54. Hi, Regina !
    Im 17 years old gal and i’ve started to build my bussiness blog. Well, thanks for this helpfull article, but i wanna ask you something. How to share our questionary for the survey? Is it with online strategy or offline strategy? please kindly share the tips to me. Thank you very much, i adore you 🙂

  55. Regina!

    I recently started following you a few months ago and I’m sure I’m not the first to say that your content is amazing. Not to mention it keeps my attention – which is almost impossible.

    Nonetheless, this post (and a few others) is exactly what I needed, thanks!

  56. Thank you for this post! Exactly what I need, I just recently started blogging and I am not getting the feedback I wanted. Now I know it more than likely due to my ideal reader not being established! Thank you for sharing this!! You rock!

  57. This post was mind blowing! Thanks for this lesson. I was convinced I would never figure out how to define my ideal reader – as I’m writing on many different topics, but this really helped me pull it all together. Especially Canva is the bomb! I also did your exercise of creating a content plan in parallel. I learned from both these posts as much as I did for the past year!

  58. Thank you for sharing all these great tips. I’m trying to re-vamp my blog to make it more user friendly (and blogger “me” friendly). I want to make it easier for me to update/post to and for others to read what they are looking for. Thanks again!

  59. Regina, I love you.
    Your tips are going to change my life. Blogging life and overall…life.

    I’ve been blogging for 3 months now, without a plan and personas of my readers in mind. Now I’ve found your course on how to create your perfect reader brief and blog business plan and I’m sooo dooing it.

    I’m sure it will take me from #idontknowhatimdoing to creating my actual brand, that I love, I’m proud of and can monetize someday (maybe even quite soon).

    Now I’m heading over to your post about how to create a killer mini course, so I get subscribers to my (now empty) list!

    Thank you SO MUCH.
    What you do changes lives. Hope you feel great about it, because you soo should!

    Love!

  60. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my good old room mate! He always kept talking about this. I will forward this write-up to him. Fairly certain he will have a good read. Thanks for sharing!

  61. Definitely believe that which you said. Your favorite justification seemed to be on the internet the simplest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they just don’t know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

  62. Regina,
    Come to Denver so I can buy you a beer. You deserve at least one! After answering your questions and coming up with my ideal customer, this is who she is:

    EatWalkLearn’s ideal customers are 50-year-old women who are independent, smart, educated, fit but not necessarily thin, interested and interesting. They make $100,000+ annually and have adult children. They read adventure blogs, magazines, and posts, but they are not bungee-jumpers. They are inspired by the everyday and the achievements of women. It’s not so much about adrenaline, it’s more about achieving things they didn’t think they could do before, such as long-distance walks, traveling alone, climbing a mountain, or going to a new country.

    She trusts me as “if she can do it, I can do it” type expertise. Her favorite shows are Amazing Race, NatGeo specials, Off the Beaten Path. She likes all types of food, but especially unique tastes and flavors found locally, and she doesn’t necessarily describe to the hype of certain food diets. If she had a free day, she might venture into an ethnic grocery, plan a trip, or join a walking group for the day. She loves to travel, and she dreams up trips all the time. Her obstacle is finding exactly the type of travel she wants where she’ll be comfortable joining others with our without a spouse. She has a smart phone and a Kindle for personal use and a laptop for professional use, equally distributed between Apple and PC.

    The EatWalkLearn woman is on Facebook,Twitter, Instagram and Pinterest, although she favors Facebook for communication. She reviews Instagram and Pinterest for travel ideas. She lurks on Twitter, following other tweeps but not necessarily engaging. She is inundated with email from work, so personal email must be quick, short, and engaging. If she likes it, she’ll share.

    Her biggest expense is still housing, followed by transportation. She saves her money for her walking trips, and those trips fall into “dream” categories. She enjoys spending money on good chocolate, good walking shoes, and good walking gear. She’ll spend a bit more to get the quality or the fit that she’s looking for. At this age, it’s all about the FIT.

    She reads my blog for three reasons:
    to follow along on my latest adventure as a voyeur
    to find examples of trips or places that’d she’d like to go
    she’s already a walker and wants motivation to go out and walk in preparation for her next great walking event.

  63. Fantastic, I love how you took your own way of figuring out the inbound marketing persona.
    I find it particularly useful to create a mood board.
    Thank you for such great info!

    -Ana

  64. Have you ever considered writing an ebook or guest authoring on other sites?

    I have a blog based upon on the same topics you
    discuss and would really like to have you share some stories/information.
    I know my audience would appreciate your work. If you’re even remotely
    interested, feel free to send me an email.

  65. Thank you so much, Regina!

    I am a frequent reader — every single post provides SO much value.

    Question — what if *I* am mostly the same as my target demographic? Is that good or bad?

    I thought about creating a mood board on Pinterest, like you suggested. But it would look basically like my own Pinterest.

    What are some potholes I should look out for, if my target audience is very similar to my own demographics?

    Thank you!!!

  66. Hi Regina,
    I’m reading your posts and i’m loving them.
    I’m 30 and i’m thinking to do something online. Your blog totally helps me to get some ideas.
    I work at a houte coute atelier right now and thinking to use my skills on a new job.
    I’m not quite sure what i’m gonna do next but readin you blog posts gives me confidence and some ideas.

    I just wanted to thank you, i don’t why but i do think you’ll really help me

    Thanks and keep the good posts comming.

  67. Ahhh Regina this was so helpful! I’ve been blogging in the dark for about a year now and I’m ready to get serious and build a following. I have thought vaguely about my ideal reader but your survey is insanely helpful for concrete thinking on the topic. Thank you! I frickin love your site. xx

  68. Thank you so much for this post, Regina! I think this is exactly what I need to focus my energy and to take my blog on the next level as now I took the decision to be full-time blogger. However, I feel like I don’t receive enough feedback from my readers and I think the problem is just that… I am not sure who I am talking too. I’ll start filling out your worksheet the moment I press “post comment” and I’ll let you know in the future how my blog is developing.

    Once again, thank you for the wonderful and useful information you provide to us!
    All the best,

    Lily xx

  69. Thank you so much for this useful post. I started a blog and have been trying to find my focus and the advice in this post has been so amazing. I have the perfect image of who I am writing to now.

    Yasmin

  70. Thank you so much for writing this! I feel like I have so much more direction in who I am writing to, as well as more ideas for content! Thank you!

  71. Hi Regina!
    First, thank you so much for sharing all this amazing helpfu content with us. For quite some time I haven’t had a clear vision about what I wanted to do with my blog, but I knew I wanted to work with people and travel (I’m a photographer). I didn’t know how to set value of what I was doing and ‘set the price’ on my services because I love photographing so much I would do it for free no matter how silly it may seem.
    This article really helped me realize what I was missing and why there are no business opportunities for me still, I need to know my value and have a clear vision of my goals before anything else. I learned to define what I want as clearly as possible and learned to set focuses and priorities so thank you, that’s all!

    I’m definitely bookmarking you in my favorites. 🙂
    Sea of love, S. xx

  72. This is the ideal reader brief I wrote for my soon to be product- and service-based coaching business for millennials trying to navigate the stormy waters of adulthood. Mainly, it’s a life coaching business for those going through a quarter life crisis. What do you think? Is it too altruistic?

    Anna, a 22-year-old Caucasian female who recently graduated pre-law from the University of Pennsylvania, just moved to the heart of Washington, DC. Having just graduated college a few months ago, Anna does pretty well for herself making $87,000 a year as a patent attorney, but wakes up everyday overwhelmed by the responsibilities of adulthood (student loan payments, taxes, 401Ks – oh my!) and often finds herself day-dreaming about quitting her lackluster desk job to become a travel blogger. Of course, every time she entertains this fantasy of hers, she immediately dismisses it as just that- a fantasy. Living in the big city is quite an adjustment for Anna, since she grew up in the suburbs of New Jersey, but she finds the anonymity of a big city liberating.

    Anna’s hobbies and passions include taking photographs of the world around her and she’s actually quite talented! In fact, she won a scholarship in college for the photographs she took on her trip to Ireland last year. The trip was a graduation gift from mom and dad, who saved all year for it! Anna really loves photography because it gives her a chance to capture and display the world’s beauty as she sees and lives it. She ultimately thinks the world is a truly beautiful place, and believes that people are inherently good. Anna also likes to play lacrosse in her free time, but lately has found herself too drained from a long day at work to scout out a local adult league in the DC area.

    In fact, Anna has found herself to be generally unmotivated and uninspired since she graduated from college, which is alarming to her parents who know Anna to be lively and ambitious- always seeking opportunities to try something new and explore new places. As vivacious as she is at time, Anna can also be very practical. In fact, maybe too practical. She majored in pre-law and accepted the job in DC as a patent attorney because she thought that was a practical means to make a good living. Frankly, it’s this type of self-limiting behavior Anna needs the most help with. She has lived a life shaped entirely by expectations she has built for herself without really considering what she wants out of life. I mean, she’s considered it, but never really thought her dreams of a travel blogger were in her realm of possibility. Instead she sought a respectable major at a respectable school and got a respectable job, just like she was supposed to. Her parents haven’t helped the situation either, putting unintentional pressure on her by pushing her to be financially stable and independent above all else. Ultimately, though, they’re supportive of her life decisions and just want her to be happy. Anna hasn’t realized this yet, however, and often worries if she’s meeting their expectations while she continues to live the life others have defined for her.

    This “living for others” mentality is starting to make Anna unhappy, particularly with her career choice, and she thinks she is in desperate need of a change. However, she’s afraid to leave the comfort of her current reality. She needs help identifying these fears and overcoming them so that she can ultimately start living for herself and start cultivating a happy and fulfilling life. Her primary concern in life is her happiness, but right now she has a false sense of where happiness comes from and constantly defines her happiness in the scope of meeting other people’s expectations and earning their approval.

    In her free time, Anna likes to peruse social media on her iPhone, often pinning dream destinations and motivational quotes to her Pinterest boards. Pinterest is her favorite and most commonly used social media because she often finds herself suffering from FOMO and feeling badly about her life when she stumbles across friends’ seemingly exhilarating adventures plastered all over Facebook and Instagram. Anna has a twitter, but never tweets, since she tends to be on the more reserved side. Anna often feels as if she doesn’t have anything important enough to tweet about, and even if she did, she wonders who would care enough to listen? Of course she has a LinkedIn, what 22-year-old doesn’t? Sometimes she shares thought provoking and professional articles there, but she really only has a LinkedIn for logistics’ sake. Anna likes to keep her personal and professional email inbox tidy, so she has a separate email for her blog and magazine subscriptions. She mostly uses an RSS reader and Pinterest to keep up to date with her favorite blogs.

    Anna often loses herself in the deep links of Pinterest, reading blog post after blog post about travel tips, photography tips, ways to make an income from travel blogging, and just general growth and self-development articles. In fact, it’s through Pinterest and deep linking that she found Color Me Kalie! She likes to read thought-provoking articles that challenges the way she thinks about the world and encourages her to grow, which is why she loves Color Me Kalie so much. Anna is a no fluff type of girl and really appreciates a blog with a clean and professional, yet cute, design, and original content of substance. Oh, and actionable content with lots and lots of freebies that she can save on her Macbook Pro to work through later. That really proves to her that the author knows what they’re talking about, since after all, being able to teach something is the true test of whether or not you know what you’re talking about. She’s a particular sucker for workbooks.

    Sometimes Anna reads magazines. Her favorites being Time Magazine for its timely and relevant content, National Geographic for its beautiful photography, and Travel and Leisure for inspiration. Her favorite blogs include Expert Vagabon, Hey Nadine, The Blonde Abroad, and Nomadic Matt for all of their unique tips, information, and experiences on traveling and making money while doing so. When she wants to read about personal growth and self-development, she turns to Soul Anatomy, Collective Hub, Life Goals Mag, and Color Me Kalie! 🙂

    A huge lover of the world, Anna dreams of splurging on travel. She’s currently trying to save up PTO and money to go to the Netherlands, but her Ivy League education came at a price. Her student loans take a good chunk out of her biweekly paycheck, and that combined with rent and utilities doesn’t leave much for luxurious travel. So instead of saving for that big trip, she continues to spend little amounts of money on coffee, clothes, etc. In fact, she’s having some trouble managing her savings in general, since her income is much more than she’s used to having. She has no idea that she should be planning for retirement, as well. Well, she has a little bit of an idea, but not much concern. Anna feels kind of guilty about her spending habits and will exhaust Color Me Kalie’s free and extremely helpful resources before even considering paying for an expensive course. She wants to feel as if she’s making a good investment, and not just recklessly spending money so she needs content marketing that proves that she’ll benefit from Color Me Kalie products and coaching services.

    The Top 4 Reasons Anna Reads Color Me Kalie Regularly

    • She feels as if Color Me Kalie really understands her internal conflicts, and finds Color Me Kalie’s content very relatable. Color Me Kalie treats Anna’s happiness with great importance and is very genuine in its desire to help Anna lead a fulfilling life.
    • Color Me Kalie provides original and extremely helpful content that really transforms the way Anna lives her life for the better. Color Me Kalie’s content leaves a lasting impression that Anna carries with her, which helps on her journey of growth and self-development.
    • Color Me Kalie is inspiring and empowering. When Anna reads CMK, her fantasy as travel blogger feels less further away and more attainable. Anna is inspired and energized by CMK’s articles to conquer her fears and liver her life how she really wants to live it.
    • Color Me Kalie is complete within itself. CMK inspires Anna to change her life, provides preliminary content that empowers her to take the first steps in doing so, and then provides more in-depth resources that guide Anna through her life transformation.

    What would make Anna share Color Me Kalie with others?

    Its helpfulness, relevance, originality, power, influence, relatability, and transformative nature. She believes her life is better because she found Color Me Kalie.

    Five questions Anna is most likely to have about Color Me Kalie:

    • I’ve decided I want to transform my life. Where do I start?
    • What individually customized resources are available for me while I encounter a journey of transformation?
    • Why would I want to pay for online resources or one-on-one services when Color Me Kalie already offers so much free and valuable content?
    • Who is the person behind Color Me Kalie?
    I don’t want to feel like I’m doing this alone. Is there a community I could join for support? What’re my options for support?

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  83. Wow, great post! What a wealth of information, but more than that, such detailed examples that really helped me understand your perspective, as well as see how you yourself might play out your own advice. Invaluable! I’m a very visual thinker, so “seeing” examples is really helpful. I loved reading your example client profile.

    As a lifestyle blogger covering multiple topics – offering readers a window into our daily life, as well as into my own unique life experiences – I have found this exercise difficult in the past. But reading your article, it strikes me that if I am sharing my own life and memories and experience and interests, then I could create my ideal reader profile by profiling myself, and then tweaking if necessary. I’m interested in your thoughts on this, if you care to comment. Basically, I am writing an online memoir that also happens to have a lot of useful information for someone like myself. I say “writing”, but I should note that I’m actually still in backend development (hence ending up on your awesome website), and there’s not currently anything to see if you click my name. #loloops I’ve written other blogs (you can find them at thehomemadecreative.com and intothelibrary.com and sunshinebunnyrabbits.com for a little while, yet), but I always leaped into them without any preparation or planning, and quickly became overwhelmed and off course. I’m doing things very differently this time. But I’m very excited about this new venture, and I’m even more excited to do it right.

    Thank you for writing this great blog! I’m subscribed now, and look forward to reading much, much more.

  84. Amazing content!! Thank you so much for this extremely helpful exercise. My one question is: Is it OK to have 2 ideal readers? After going through the exercise I came up with 2 briefs … should I just narrow it down and focus on one?

    I can share them here, if you wouldn’t mind looking them over and offering advice 🙂

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