September 26, 2014 33 comments

Getting Started with Pinterest For Bloggers

by Regina

How to Use Pinterest: for bloggers

First off, I hope you didn’t come for the donuts, because I lied about those to lure you here. There’s really only a video tutorial and three free worksheets to go along with this post on getting started with Pinterest for bloggers.

So, #1: Download the worksheets that you can use to follow along and take notes during the video.
And, #2: Watch the video below.
Or, #3: Check out the description below this Pinterest tutorial video to see what I talk about in the video, and then watch the video because you’ll hopefully be utterly convinced it’s worth your time. Love you bunches and all that.

In this webinar I talk about seven things you can do when you are getting started with Pinterest or using it for a brand/blog for the first time:

  1. Build boards that make sense (for your brand).
  2. Fill your boards with truly high-quality pins. (And how you can determine whether other people’s pins are quality/legit links or not.)
  3. Research what influencers in your niche/area are pinning and doing.
  4. Develop a strategy.
  5. Get your site ready. (And the five key places from which you can encourage pins on your blog.)
  6. Do your homework. (And the three pieces of homework you can do each day on Pinterest to learn how to grow your blog.)
  7. Engage. (And three simple ways you can engage on Pinterest, with both your readers and other bloggers.)

Pinterest for Bloggers worksheet byRegina Pinterest for Bloggers worksheet byRegina

Please let me know what you think and let us all know (in the comments) if you have any other essential tips for bloggers who are just starting out on Pinterest.

Photo: © Fisher Photostudio

33 responses to “Getting Started with Pinterest For Bloggers”

  1. Lindsey M says:

    I’m curious- do you have a separate “personal” Pinterest and then a business one, or just combine the two?

    • regina says:

      Lindsey, that is a great question. Thank you for taking the time to read + ask.

      I feel it depends on the type of business/blog you run. If you’re writing to (or marketing to) individuals at Fortune 500 companies or if you’re a “bustiness-to-business” type of company, then I think you should minimize the amount of personal stuff you share on your business Pinterest account. So, in that case, I’d recommend two separate accounts.

      However, if you’re blogging for (or selling to) individuals who are just buying things for themselves or for small companies they own, then you might just have one account–with your on-brand boards toward the top and another 10+ good-looking and fun personal boards. If you are going to be adding more than 50 or 60% personal stuff, then your blog/business audience won’t have as much reason to follow you. (Granted, people can choose to follow only certain boards of yours, so they can avoid being overwhelmed by personal pins.)

      So, yeah, it’s about personal preference here and mine was to keep everything simple for me (one account only–for business), but if it’s not hard for you to maintain an active business account even when you have a personal one to play with, then don’t be afraid to do both.

      Thanks again for the question Lindsey. Please let me know if any of this didn’t make sense.

  2. Kathryn says:

    What social sharing plug in do you use?

    • regina says:

      Kathryn, I use and love Shareaholic. I highly recommend it if you’re on a self-hosted WordPress blog. Let me know if not and I can try to find some other ones.

      Thank you for stopping by and asking a question. I appreciate your time.

  3. Kat says:

    Hi Regina, thanks [again!] for offering lots of concise, quality information. You answered a lot of questions I had about this topic. Can’t wait to read your next post.

    • regina says:

      Kat, thank you for taking time to read, watch, and comment. I appreciate that you also left some encouraging feedback. Please let me know if you have any specific ideas or questions for the next post. It was a question that inspired this one in the first place!

      Thanks for reading.

  4. […] Regina vlogs about using Pinterest for bloggers! […]

  5. Erika Madden says:

    Once again I am delighted with your content, Regina. (I know, I’m biased because you talked about my Pinterest account, but seriously.) Really spot-on solid tips for getting started with Pinterest. Thank you!

    I know this is fairly obvious, but for those who have an account related to their blog or business — be sure to give your profile a lot of TLC! What I mean by this is A) upload a clear, professional looking headshot, B) write something attractive + interesting + informative about what you do in the personal description, and C) always always fill out your web URL, verify the site, and add your Twitter account if you use it.

    People are a lot less likely to follow you if you keep that big red pin up as your profile photo and/or don’t bother filling out the description field. They also can’t find you elsewhere the web if you don’t put up your URL. I’ve seen quite a few people lately doing this so I thought I’d throw it out there! 🙂

    • regina says:

      Erika, aww, thank you. I know when you use “the d word” (delighted), you really mean something. I appreciate the comment. And honestly, it’s so easy to use you as an example when talking about anything related to being awesome online.

      I love your point about TLC above ^^^. To be honest, I wonder if the person is a robot or spammer when the standard red pin is left as their profile photo. It scares me. That probably sounds ridiculous, but it’s honest. I like to know who I’m dealing with. I like to put a face (or logo) to a name. And I definitely want to be able to visit your website and other social platforms (so I need a link).

      One thing I forgot to mention in the video that I love about your pins is the way you put your logo, catch phrase, and web address at the bottom of all your pins. This is super helpful for people and for the brand owner.

      Thank you for maintaining such a useful + wonderful online presence that I am able to highlight or link to. You make my “job” so much simpler.

  6. Julie Harris says:

    I love your tip for #7. Engage, “start leaving comments showing that you not only pinned their pin, but you actually took the time to read what they shared.” I am guilty of often forgetting about the commenting element on Pinterest. Pinterest can often feel less socially engaging since its commenting abilities are less featured and it’s easy to get so distracted by the pretty images. But actually commenting directly to the pin like you would on a FB post or Instagram picture is a great way to engage the pinner personally and make a stronger connection. Definitely something I want to work on.

    I also loved your response to Lindsey’s question above. I too have been conflicted about having multiple accounts; one for business and one for personal stuff. Since I started out as personal pinner and just recently converted it to business, I have a lot of left over personal pins unrelated to by business content and Im not sure what to do with them… But I really liked your comment on still including a few boards that share a personal element of your self, outside of your business, for your followers to get to know “you” as well as your business.

    Going one step beyond the style guide and designing the branded look of your pins, a lot of people discuss scheduling your pins in advance with a schedule tool that pins at pre-designated times in the day to spread out engagement and to avoid cluttering your followers feeds. Do you use a pin schedule tool to plan out your pins ahead of time?

  7. Maria Falvey says:

    Studying one’s own site for the five key places from which you can encourage pins on your blog is a great idea. Kudos!

  8. Tiffiny says:

    Thank you for such a helpful video! I have a lot of work to do, but I took great notes, so I know I can attack it in small steps. One thing that I’ve never really given much thought to is the “engage” piece. I comment on people’s blog posts, but I’ve never interacted thru Pinterest. Any suggestions on getting started with that? I know there’s a new messaging system on it now, but I don’t know how it works. Thanks again for all the great tips.

    • regina says:

      Tiffiny, so sorry to reply to your great question so late. Thank you for taking the time to stop by, watch the video, and take notes. I appreciate it.

      In answer to your question, and based on your type of blog, I would search for boards and pins related to play, educational activities, games, books, movies, etc. for kids. And even boards that simply imply parenthood in some way (cute kids, cooking for kids, certain home organization tips, etc.). Then, I’d find pins that you feel like you can genuinely make a comment or ask a question on. If you decide to engage with a question, make sure the pinner has some personal experience with the content or is the original publisher of the content (as in, it was their recipe, or a post from their site, etc.) so that they’ll be able to answer.

      I think the engagement should happen on the pin and not necessarily through messaging. I think the new messaging system is great for collaboration, but as far as first connecting with others, showing interest in their pins/boards/content might be the best way to go. If you comment, perhaps you could make it more involved than the typical “Ooh, pretty” comment. Something like, “Wow, you point #3 in this post is spot on for my life. Thank you for writing this.” (in reference to the post their pin links to) or “Mmm. This recipe will go perfectly with the new Malbec I just bought. I’m so glad I found your boards.” If a question, it could be as simple as, “I love this tutorial, do you recommend a certain brand of _____ with this?” You get the point.

      Another piece of engagement is to tag people in the descriptions of your pins when you’re pinning their original content. “An amazing #toddler travel tips article by @pinteresthandlehere. I loved tip #2 because, seriously, that’s my kid exactly.” That pinner will get a notification and then read your genuine comment and totally fall in love with you.

      I hope that answers your question, but please let me know if not. Again, I apologize for my tardy reply. Thank you for taking the time to comment Tiffiny.

  9. KC Saling says:

    Yes to donuts! And yes to all these super-helpful tips! I keep reminding myself that I need to update and reorganize my Pinterest account to better reflect my blog/brand. Pinterest is such an underutilizied/underappreciated platform but it really does have a ton of potential! All it takes is a little TLC on your boards and pins to get there.

  10. […] DIY Copper Magazine Stand via Zana Book/Article: Getting Started With Pinterest For Bloggers via By Regina.com Song: Victim – […]

  11. Anna Kuhl says:

    Hi Regina,
    I recently discovered your blog and all your content is sooo amazing. I’ve started very early to use Pinterest, I guess as soon as it launched, and that’s why I have so many boards and pins. I live in Brasil, I’m a costume designer and use pinterest to work, creating boards to every new job I start. I’m also a blogger, and although I have so many followers on pinterest, I don’t get a lot of engaging or repins from my blog posts.
    I really loved the content of this post, and this helped me a lot to understand how can I use my pinterest to get to work for my blog and to help spread my work as costume designer.
    Now let me get to my home work! Thanks again for the post =)
    Anna

  12. Heike says:

    This was so informative Regina! Every point was very very very useful. I can’t wait to implement 🙂 Thank you so much and have a great weekend.

  13. Sam says:

    Hi Regina,
    This was incredibly helpful advice, I really appreciate you taking the time to make this video and sharing your knowledge of Pinterest. I was always a little nervous about re-pinning our own blog posts but now I see how it can be achieved by splitting it up into smaller boards. I also was not sure about a good number of boards but I see the value of having a filled row so I’ll shoot for 10-15. Again thank you for the advice, you are my #1 resource for all things blog related, if I ever have a question, I search here first! xoxo, Sam.

  14. […] looking into using Pinterest more for your blog or business, check out Regina’s guide to Getting Started with Pinterest for Bloggers and Erika’s Guide to Getting Noticed on […]

  15. Alicia says:

    Hey Regina,
    So I’m a typical stay at home mom, and my husband brought to my attention that I should start my own blog about healthy foods and best ways to get healthy!! I’ve explained to him I get all my ideas from people on pintrest!! I’m a pintrest nut! So it sounded like a great idea so you have any helpful tips? Never done this before!!! Thank you !!! God Bless and Stay Awesome!!!

  16. Kate says:

    Hi Regina!
    Thanks for another awesome video and more super helpful worksheets! (I’m a total sucker for a good worksheet!) I have a question about uploading pins. Whenever I upload pins made by both Photoshop and Canva, they always end up looking dull, muted, and pixel-y. I always make sure to size them to the recommended 800×1200 at 72 dpi. How do you get your pins looking so vibrant and sharp?

    Thanks so much!

  17. […] Pinterest for Bloggers, […]

  18. Ruth Pierre says:

    Thanks! This was a very helpful video.

  19. […] How to Get Started with Pinterest for Bloggers […]

  20. […] Getting Started With Pinterest– I love Regina. Here is her guide to creating an “epic” Pinterest strategy. In true Regina style, she over delivers and provides you a free webinar and worksheets to get get you started. […]

  21. Daile says:

    This was a super helpful video. i have been on Pinterest for a while and I love it. I Just started my blog and I was confused about how to use Pinterest with my blog. Thanks for pointing me in the right direction!

  22. […] Figure out how to leverage Pinterest as a Blogger with this past workshop by none other than Regina from By Regina. She is super epic at (probably) everything to do with online business, and it’s free. Check it out HERE. […]

  23. Needed this. Need to majorly step up my Pinterest game.

    Thank you, Regina.

  24. Sunita says:

    Thanks so much Regina. Found this vlog on Google.Need to get into Pinterest for my blog. So many great tips!

  25. Clare says:

    Hi Regina,
    Thanks so much for this tutorial, It is so easy to follow with some great tips. I recently set up my Blogs Pinterest account. I wrote a post about it too and thought I’d send you this link as I recommended this tutorial at the end.
    http://mylifeinstep.com/pinterest-love-for-me-and-you/
    Many thanks, Clare @ My Life In Step

  26. Jo Campbell says:

    Kia Ora Regina

    I was worried when I saw the video was 20 mins long – but wow – it flew by and was soooo full of goodies. Thank you. I have one question: Is it possible to copy boards on my existing personal pinterest account to my new business account? And if so, how do I go about this?

    Many thanks
    Jo

  27. Trish says:

    Hi, Regina

    As usual, great content – just what I was looking for! Thanks a million!
    Wanted to give you a heads up – the link for the worksheets isn’t working – I think you changed the site name but not the link on here. I did find them by the link given in the video, though, so thanks for that! The URL in the link is this: http://byregina.com/wp-content/uploads/2014/09/Pinterest-for-Bloggers-Worksheet.pdf
    Just wanted to say thanks again for delivering what I needed!
    Trish

  28. Caroline Kalicki says:

    Hi Regina… I am just starting out on this new journey of blogging. I was blown away by this post. I really appreciate the time you took to not only give the steps but actually explain why. Oh, and I love the worksheet! You have given me a lot to things to think about (well I am going to take action I mean). I am super excited to implement these. I am sure I will be referencing back to this post/video if I get stuck. Thank you again for going above and beyond!

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