August 11, 2014 69 comments

You Are Your Content (Who Are You Online: Part One)

by Regina

You are your content

There are a few solid factors that direct how we, the good people of your audience, feel about you and who you are to us. I’m just guessing here, and this is a longshot, but you probably want to be somewhere between the fun + informative friend and the go-to source for (insert your topic or industry here), yes? If this is not your goal, then this is not the blog series for you, because we are going IN. Okay?

We, the people of your audience, will allow you to be the person you want to be to us, provided you authentically reach us in four major areas: (1) Content, (2) Experience, (3) Social Proof, and (4) Brand Identity. So, in true Regina fashion (translation: I’ve never done this before), I’m using the month of August to address these four areas in a series that shall henceforth and forevermore be titled: #WhoAreYouOnline

There will be checklists, exercises, and worksheets for you. There will be adult homework for you. This series is not for one of your lazy days, it’s for some of your “I’m about to go in.” kinda days.

(Pop culture side note: “Going IN” simply means getting serious about something or taking a long, deep look at it. Another phrase that is similar would be “going hard” or “doing worrrrk” . . . actually I suck at popular culture references. Don’t take my word for any of this. That’s just what I want it to mean. Moving on . . .)


What is Content?

Your content is way WAY more than just your blog posts. Content is anything people can access from you or find out about you online. Your content is your:

  • visuals, graphics, photos
  • blog posts
  • social media updates
    • tweets
    • Facebook statuses
    • Google+ posts
    • pins
    • Instagram images + videos
    • YouTube or Vimeo videos
    • etc.
  • About page, Services page, Contact page, every page
  • responses on social media and your blog (or, lack of responses)
  • emails you send out privately
  • email list emails
  • handouts and resources you create
  • eBooks, classes, and webinars/seminars
  • services you provide
  • profile pictures on social platforms
  • text descriptions and links on social platforms
  • backgrounds and custom elements on social platforms

The Content Criteria
(by which we judge you)

Here’s the deal: whether good or bad, people are judging you. It’s not necessarily something to get offended about either; you can use it to your advantage. People will naturally start to define your role to them (your place in their life) based on the content you put out. Do you teach us something? Do you make us laugh? Do you make us want to achieve more in life? If so, we love you, and we give you prominence in our social life. We’ve made the judgment that you are helpful and that we want to keep you around.

There are four “content” factors that help us determine who you are (to us) online:

  1. How you help us.
  2. How you entertain us.
  3. How authentic and confident you are.
  4. How much time and quality (we perceive) you put into your content.

You trust me, right? And you know the drill, yes? Then feel free to download and print the quick worksheet below (just click on it homies) and use the guide below the image to fill it out completely. Yes, it looks basic, but if you’ll really, really think through it, I think you’ll come up with some helpful conclusions for your brand content.

The Content Criteria Exercise: a byRegina.com worksheet


1. How do you help us? Let’s be honest here. We’re not looking for shallow relationships online. Good looks will attract us, but how you help us and what you do for us is what makes us stick around. Jot down 5 – 10 ideas of content you can develop that will be helpful + valuable to your audience. Draw inspiration from the following places:

  • Think about what you consider helpful online.
  • Think about your readers and clients, what are they drawn to online. What helps them the most? How do they need that material delivered (audio, text, video, interactive, etc.)?
  • Research other blogs/businesses in your field. How are they helping their audiences? What would you add or do differently if you were in their shoes?
  • Look at the comments people leave and questions people ask on social media, your blog, and in email or at physical events. Your audience likely asks questions for one of three reasons: (1) They haven’t found the answer elsewhere–yay, an opportunity for you to shine! (2) They’ve found answers elsewhere but are convinced you have a better, more structured, more awesome answer, or (3) They realize they could find the answer using Le Google, but they believe the way you present it will be more convenient and more useful. P.S. This goes for your free and paid content; people will pay for convenience.
  • Research other businesses in different industries or other blogs in different niches/genres and see what they do to help clients and readers. Modify it and make it unique to your industry. So, you like the really cool guy who does 15-second recipes on Instagram? Me too. Let’s modify that and make 15-second tutorials, “how to” videos, or inspirational messages for our _________ (fitness community, amateur mixologist audience, fellow designers, or whatever you do).

Huge note: Sometimes the biggest part of being helpful is actually inspiring your audience to change, to achieve, to grow, to (insert whatever they care about here). When you’re thinking of ways to help your audience, think of resources + challenges + motivational words that will require (or draw forth) an actual action from others.


2. How do you entertain us? Even if you’re in the business of educating us (your clients and readers), you can still take time to entertain us. Certainly you remember the difference between teachers/professors who made learning fun and those who monotoned you to boredom. Fill out the second section of the worksheet with notes on what you and your audience consider entertaining online.

  • Do you like when people share personal stories that you can relate to and learn from?
  • Do you like when people make nerd jokes?
  • Does your audience like sarcasm?
  • Does your audience like when you share your gaffes and goofups (thus displaying the ability to laugh at yourself, be unapologetically human, and learn from your mistakes)?
  • Does your audience enjoy when you go off topic and rant in a cute/appealing way? (Yes. That’s possible. I’d like to think I do it all the time. If you’d like to think differently, don’t.)
  • How can you add a bit more entertainment into each piece of content online? How can you create (if applicable to your brand) entire pieces of content that are made solely to entertain?

3. How authentic are you? So, umm, would we get along in real life? Would I feel like you’re telling me the truth and being the most accurate version of yourself? Would you be real with me or would you guard every single idea and thought and word so carefully that I can’t distinguish you from someone else after consuming several pieces of your content? Fill out this section of the worksheet above by thinking of several ways you can show more of who you are in a confident, comfortable way.

  • Can you incorporate a few personal photos on Instagram, a few semi-embarrassing moment tweets on Twitter, and a few “deep” thoughts on Google+?
  • Can you make sure more of your blog posts include relevant stories from your personal experience?
  • Check out this post on using your voice for an exercise to help you get more comfortable online.

4. How much time and quality do we perceive you put into your content? Whether you actually got a professional designer to create your blog post images + social media photos or not is irrelevant. If we feel that you either hired a designer or created these nuggets of excellence yourself, that’s all that matters. “Wow, he actually put real work in on this infographic, this thing would have taken me 37 hours.” or “Say what?! She included a 5-page workbook with this post for free. Amazing!” This is what we say in our heads when you go and add value to our lives simply because you can. That’s sexy. That’s a good look ma dude (can you tell I used to live in Brooklyn? I’m so hip with the slang).


The Three Types of Content

The 25 Types of Content to Share on Social Media for a Business or BlogAfter you go through the worksheet above, it might be useful to categorize your content ideas and brainstorm more ideas based on the three major types of content. Granted, I did write that one post on the 51 Types of Blog Posts you can create, and I did make that download as a part of my eKit on the 25 Types of Content You Can Share on Social Media (baby preview to the right), but in general, there are only three main categories of content you can create:

  • Purposeful: “how to” pieces, tips, tricks, tutorials, informational updates, etc.
  • Personal: “get to know me” updates, stories, anecdotes, your real life
  • Promotional: a post on the book you just wrote, images displaying the new services you offer, etc.

The idea with content is to establish the correct ratio (in each platform you use) of purposeful:personal:promotional. Your ratio will depend on your audience, your brand, your personality, and your desire to meet your client/reader needs.

My blog brand is not built around personal posts. There are exactly zero posts about me–but you can get a sense of who I am by reading my purposeful content. However, my Instagram content is at least 50% personal. You can see the Super Nintendo games I play, the 5Ks I attempt to run, and the Zoolander faces I so accurately make. Is this directly related to my brand that is built to help creative business owners and bloggers? Not exactly, but people often want to respond to you as a person, not just you as a information/product entity.


So, last exercise of the day, think of your main content platform (which is your blog, I hope), and get out your favorite tool (OneNote, Evernote, Wunderlist, pen and paper, Google Docs, Workflowy) to develop a master/running list of content ideas. Set your timer for 10 minutes and write down all your purposeful content ideas. Then set your timer for 5 minutes (each) for your personal and promotional content ideas.


Oh, wait, not done yet. I’m all about mixed metaphors, long titles, and inappropriate uses of phrases and popular culture references, so here is something special I made for you: The 10 Golden Rule Commandments of Blogging and Some Checklists (TGRCBSC). Download, print, hang up, frame, take selfies with, do as you wish:

The Ten Golden Rule Commandments of Blogging


#WhoAreYouOnline-ExperienceP.S. Please help me out as this series develops and beyond: Comment below with why you like some of your favorite bloggers. What draws you to them? What made you notice them? How do they consistently deliver on your expectations? What do you wish you’d see more of?

P.P.S. Stay tuned later this month for the second part of our series. With more checklists and whatnot. Oh, and if you want to see it even sooner, like this week, just tweet something with our hashtag: #WhoAreYouOnline and @ me.

Photo of woman: Aleksandra Jankovic
Photo of man in preview image: Eduard Bonnin

69 responses to “You Are Your Content (Who Are You Online: Part One)”

  1. Well said, as usual! You make such a great point about helping your readers – you gotta give them a reason to come back. And not just “see pictures from my amazing weekend!” every single post.

    The blogs I love (like yours) do all the things you said. So yeah, you nailed it for me.

    I also enjoy a variety of posts, lengthwise. Some short “digest in 15 seconds” posts, some medium “here are some details” posts, and longer “buckle down and study” posts. I think you mention this in one of your other articles… 🙂

    But if a blogger is only going to provide one type of post, the longer ones are the ones that keep me coming back. I’d rather sit down to a real meal once every week or so than grab bites of candy bar several times a week. The latter is what all that other social media is for, isn’t it?

    • regina says:

      Melissa, thank you. P.S. I’m thinking that ROI will be a series next month. I’ve been doing some thinking and planning on it; you’re such an inspiration.

      I agree with you on variety in post length (I’m kinda terrible at that), but “real meals” are also my preference. We may owe that to our love of business, yes?

      Thank you for taking time out to come read and share. I appreciate your visits so much.

      • Emma says:

        Regina, your “real meals” are what 1. attracted me to you, and 2. inspired me to adapt the way I write to be more meaty! I enjoy a variety of post lengths too… but sometimes – when someone has just given me three very top line and hardly meaningful tips… I feel a lot less satisfied… and go look for main course elsewhere 🙂

        So yes, the bloggers I love… are mainly those who are helpful [you, OliviaMedia, ElleandCompany, Alexandra Franzen, nectar collective] – who give me real advice, with a dollop of their essence

  2. Beth says:

    Hi Regina!

    I can’t even explain how useful these posts are, thank you so much! I have spent the past few days since discovering your blog going making a business plan, creating a reader profile and more! You have inspired me so much to make my blog into what I want it to be even though I am such a long way off. Blogging is the only stable thing in my life at the moment so I am throwing everything I have at it and you have been beyond helpful, I can’t even explain! I absolutely love the ‘adult homework’, you are so kind with the amount of effort you have put in for your reader’s benefit. Thank you so much, you can’t understand how much you’ve helped me! Expect me to stay around for a long time!

    http://www.allthingsbeautifulblog.co/

    • regina says:

      Beth,

      Wow, such a high compliment. Thank you.

      Also, woo hoo for your business plan and reader profile. That is excellent that you have invested the time in your blog and self to do that. It already appears (from the look of your blog) that you care about your blog a ton and want it to be high quality + entertaining for your readers. I hope all the adult homework you find on my site simply helps you organize and plan your wonderful blog + passions further.

      I appreciate that you’ve taken time to visit, read, and comment Beth. It means a lot to me.

  3. Sølvi says:

    Wow – you are insanely talented! I am amused, entertained and educated at the same time. The perfect combination. Just discovered your blog here, and can´t wait for my four hour train ride tomorrow, so that I can have a deeper look at it. Keep up the good work! 🙂

    • regina says:

      Sølvi, you’re amazing. Thank you for your sweet words.

      Your blog is super by the way. I love that you sew your own clothes. And I’m so sad about your lost/stolen dresses on the train ride. I really want them to find their way back to you. Aww. I’m sorry that happened to you.

      I’m excited to check out more of your blog. Since I grew up sewing and semi-sewing with my mom, I’m interested in getting into hand-making more stuff now. It’s so relaxing yet engaging to create things (other than digital works) with my hands. I’m thinking you’ll be a great inspiration in this area.

      Thank you for taking some time to visit and to comment.

      • Sølvi says:

        Thanks for the kind words – I wish you luck with getting into more hand-making, if you find the time I´m sure you´ll find lots of inspiration from a plethora of exciting sewing bloggers. Happy times!

  4. Sam says:

    Yay! So happy to see this post pop up in my feedly. Once again, you are dropping some serious blog knowledge that’s so hard to find anywhere else. So, THANK YOU. I’ve saved this post for later (and pinned) but I am curious about what you write. I started my blog after I had established my social media presence for my personal life as well as my career. I started my blog as a way to have a creative outlet for myself, but as luck would have it, it’s becoming so much more than that. I’m getting opportunities I never thought I would ever create! I just don’t know how I feel about blending my maintained professional social channels with my blog channels. I never tweet about my posts or talk about my blog! Oh well. You raise some great points and I’m loving this post. Thank you for all that you do!!

    • regina says:

      Sam, thank you for taking time out to read and to leave such a sweet comment.

      You bring up such a great point about your pre-established social channels. Did you create new ones for your blog? Do you not want people connected through your current channels to know about your blog?

      Do you feel like your blog niche is way “off-topic” for your current social channels? Because (and this is just my opinion here), I feel like food is relatable to almost anyone at almost anytime. It seems like it would only be overwhelming if you were sharing a new blog post every 3 hours or something, but other than that, people might really enjoy seeing your posts and thoughts on food + life.

      It’s a tough call but >> it’s exciting as these new opportunities are coming your way and you may want to share them with the larger platform you’ve created. I think it’s perfectly acceptable to let your established platforms pivot and adjust as you do. Your blog and what you create for yourself are an important part of you and your brand.

      Ha, sorry to go on and on about it. P.S. I love your super attractive and fun blog. Thank you again for your comment.

  5. Maria Falvey says:

    These are great tips – not difficult to remember but easily forgotten in the hustle and bustle of the daily grind. Kudos!

  6. Krysti says:

    Wow, I’ve been taking notes and trying to use all your wonderful tips and suggestions and “what you should be doing” thoughts and use them to build my blog. Your posts are very informative and inspiring and motivational. Thank you for sharing such valuable information with all of us!

    • regina says:

      Aww Krysti, your blog is so clean and fun, I can’t wait to check it out more fully >> especially because I’m finally getting into beauty products and whatnot.

      Thank you for stopping by and reading. I really appreciate that you took time to comment and interact with the posts. Thanks for the kind words and please let me know if you run into any suggestions or questions for me.

  7. Naomi says:

    Another great one, lady. Looking forward to part II.

    I think that the blogs I keep returning to have a mix of real life with teaching, mixed in with practical. As in, I like those that include me in what’s happening in their life, but offer encouragement or motivation (whether that’s DIY stuff, or living healthy, running, etc.). I don’t rely on social media for the sound bytes of a blogger I like, since my blog reading time is specified each day.

    Typically, if I am not inspired/motivated/laughing or moved deeply by a blog over the course of a week of their posts, I remove it from my reader and move on. For those that I stick with, I wish I would see more interaction in real time. That’s generally the missing ingredient for that win-win. I’m a stickler on commenting, if a community or tribe is what you’re after, then create it.

    • regina says:

      Naomi, thank you so much. Just posted the second one, mainly because of your sweet tweet the other day. You’re the best.

      Hmm, I really like your take on enjoyable blogs. I think I agree with you. It’s been a huge motivator to start my other, more personal blog. I’ll still talk a few things business + do a few diy posts, but I want the space to address other things and explore life a bit.

      That’s interesting that you give a blog a week worth of posts; that’s probably really wise criteria. I typically will look three to five posts back and add a blog to my Feedly if I liked the majority of them.

      How do you think interaction in real time should play out? I always want to get better at that. Thank you for your comment and taking some time to really read the post. I love, love, love that about you . . . and you in general.

  8. Regina, your posts are fantastic! Loving this series! I continue to follow bloggers that I’ve built relationships with (whether just with blogging or outside the www as well), and bloggers that I learn from (home bloggers, fashion and fitness are my faves). I 100% love when bloggers write like they’re having a conversation with you!
    Thank you for putting all the hard work you do into these posts! They are fab!

    • regina says:

      Tiffany, wow and thank you. First actually, your blog is so sweet and wonderful. Have fun at the Gorge, that sounds epic.

      Thanks so much for stopping by and answering some of the questions in the post too. It’s great to know what you think–I agree with you on following bloggers you’ve built with. Also, someone writing like they’re actually talking to me, is the coolest thing ever. Sometimes I’ll accidentally respond out loud if they ask a question. I forget it’s not a real conversation. Ha.

      I appreciate your comment Tiffany.

  9. Regina, I love your site and all of your tips and advice are spot on. The four content pillars you speak of are incredibly useful and think these are a benchmark for all content creation – I will be referencing these each time I create a post from now on 🙂

    • regina says:

      Rachel, wow ma’am, you’re amazing for your sweet words. Thank you for stopping by and leaving a comment.

      P.S. Still obsessed with your gorgeous site and personality. Your content is amazing, but I seriously made a new Feedly category for your blog called “beautiful blogs.”

  10. […] This is the second part of a four-part series on who you are online. Part one is here. P.P.S. Don’t you hate when people “P.S.” things when they haven’t said […]

  11. LZ Cathcart says:

    Hi Regina! Once again, your post is killer! I swear you’re reading my mind. 🙂 I was just thinking this past week how I needed a checklist to ensure I cover all my bases when creating a post so I stay on track. Thank you for putting so much time into these beauties. It is truly appreciated!

    • regina says:

      LZ, yay! Thank you for taking the time to leave such an encouraging comment. P.S. Your studio is super inspiring (I was just stalking about on your About page).

      Also, if you’re super into checklists for your blog posts, these before + after you post checklists may be your cup of tea (or in my case, glass of Malbec).

      Thanks for reading.

  12. This is really great, Regina. I can’t wait for the rest! I found this to be really helpful and can think of a few people I’m sending this directly to and I’ll be linking to it for sure on the old blog. The bloggers I return to and look for advice from are the ones I feel are the most authentic and honest in their posts and have shown themselves to be an “expert” in what they’re talking about. I also love it when they reply to comments on their blog or social media because it shows they really care about who is reading their blog. One of my favorites that meets all of that is Kate from The Small Things Blog. I also love Gina from The Fitnessista because she seems to have found a good balance of sharing personal things about her family and her main focus which is healthy living.

    • regina says:

      Jacquelyn, thank you for your comment–I’m glad to know the post made sense and is helpful. Thanks also for sharing.

      Your feedback on the types of bloggers you read + return to is so helpful: authentic, honest, experts who care about the people reading their posts. That’s a simple and understandable way of putting it. I agree with those factors as well and I’m super excited to check out Kate and Gina. I appreciate that you even shared examples.

      Totally related note: I love your picture in your sidebar–makes me want to get new ones. Another related note: I’ve seen a lot on CoSchedule lately but your post is the first one that makes me actually want to try it. Thank you for writing about it (with screenshots).

      I appreciate that you took time to read and provide valuable info. here Jacquelyn. Thanks.

  13. […] You Are Your Content (Who Are You Online: Part One) – ByRegina.com […]

  14. […] no secret I love Regina’s business posts for creatives, and I love her series on “Who You Are Online.” Her latest post delves into the things that make an experience memorable, and it’s […]

  15. Great post! Great Golden Rule Commandments!
    The blogs I enjoy reading are the ones that are entertaining — and consistently deliver good quality content.

    • regina says:

      Ha, yes, the commandments Darcy. Thank you for noticing.

      I appreciate that you took time to read and to leave feedback. I’ve been looking for more stories/entertainment type blogs so I’m glad to find yours. Just the post titles alone make me laugh: “JUSTIN BIEBER FORBIDS ME TO DO WHAT?” + “HUNGOVER IN WHOSE HEELS?”

      P.S. Totally bought Mindy Kaling’s new book from your link today (well, technically yesterday since it’s past midnight here). Didn’t even know it existed. Thanks for an awesome sidebar and thanks for your comment Darcy.

  16. […] other people say about you (which you can direct through your content, through the experience you offer your readers/clients, and the brand identity you put in place, […]

  17. Crystle Monahan says:

    So… not sure if you still want comments on this, but hey, commenting is good anytime right?

    I’m not a blogger right now (tried, failed, tried again, failed again. Yada yada) but I love your posts and they are really helping to put me in the right mindset for anything I do that requires advertising my brand (which will come. Maybe not as a blog, but it will come)

    Anyway, to answer your questions:

    “Comment below with why you like some of your favorite bloggers. What draws you to them? What made you notice them? How do they consistently deliver on your expectations? What do you wish you’d see more of?”

    My favorite blogger list changes, depending on what I’m trying to accomplish in life. Am I trying to organize my living space? I need to follow organizing bloggers NOW. Do I want to feel creative? Crafty bloggers, assemble! You get the point.

    I am often drawn to the more “professional” look. Whether the blog has a multitude of colors or just a few, I like things to work (which is weird, because I have no sense of fashion, color theory, or anything that makes things look good like that.)

    What made me notice them, besides being in whatever category of blog interested me at the time, was their usefulness and personality.

    Usefulness: These days, it’s not as hard to get a professional look. That’s great. But what I really like is usefulness and functionality. The posts should be written with at least decent spelling and grammar (I don’t mind a couple typos) and should be informative. I should also be able to navigate the blog intuitively.

    Personality: I like bloggers that I can understand and/or look up to. I like bloggers who act human, but also professional (much like yourself). I enjoy funny, but I also enjoy informative. I don’t like excessive cussing, I HATE when bloggers rip off other sites (ex: recipe stealing), but I love long and short posts, kind words, zaniness, and overall a good attitude. If you have to vent, I will read, but be careful because if you claim any type of person is wrong/evil/bad (single mothers, gays, high school dropouts, whatever) I will probably stop reading right then and there, and I will leave you for good after letting you know why. You can say you disagree with a person/situation, but do so kindly! I wonder if that makes me a hypocrite because I just said it that way? I dunno…

    What I’d like to see more of depends on the blog, but generally I like blogs with one major focal point, and a few lesser focal points that may be related. If the focal points are not related naturally (or at least in my mind), I’d like to see how they could be related in the blogger’s mind. Example: Frugality and recipes are naturally related in my mind, as long as most of the recipes save money too. On the other hand, you’ll have to convince me that cars and crafts could be related. Of course they could, but it’s a bit of a leap unless you explain why you believe they can coexist as focal points in a blog. Perhaps neither is the *main* focal point, but rather traveling with kids is, and that connects cars and crafts as two lesser focal points.

    What I was trying to say in the above paragraph, is that I like things to make sense, at least at some point. I would enjoy more blogs have more than one thing they write about, as long as they make connections between the multiple points.

    Sorry this was so long. Love your blog! It’s really helping me put things in perspective and find out what I want to do with certain parts of my life, mainly the parts that have to do with communication and selling my brand, which again, may not be a blog. I haven’t decided yet.

    • regina says:

      Crystle, glad to hear about your brand to come that will be awesomely advertised.

      Thank you for stopping by and for commenting and answering my questions. It helps me a ton, and I really appreciate it. I’m just like you with the changing blog interests (depending on what I’m doing) but generally being drawn to professional looking sites.

      I love all the information you’ve given here about what works for you: real + natural bloggers, logical connections with the topics, etc. There’s really a ton of insight in here into what people appreciate and what turns them away. Thank you for the time to give details. I love for details.

  18. Evelin says:

    I know what I’m doing on my next day off now – Reading your blog and filling worksheets. I really want to GO IN :D!

    evelinkivi.blogspot.com

    • regina says:

      Haha Evelin. I hope you enjoyed all that #AdultHomework. Your blog is super beautiful. I love your space. Thank you for stopping by and taking time to comment. I appreciate that Evelin.

  19. I love reading tips, tricks or advice blog posts 🙂 I feel like I get a lot of new, useful information from it. Not only that, I really appreciate the fact that bloggers actually spend time to share their knowledge to help others. I like it when writers communicate with their readers to show that they care about the readers opinions/ point of views. However, I find it very tiring when bloggers use some complicated vocabulary, it doesn’t mean that I don’t appreciate their efforts, but sometimes as readers, I just skip through to the important information, and those complicated, “hard to understand” vocabs are very disturbing. Overall, I really love your posts. They are all very simple, to the point, helpful, and interesting to read ! Keep it up 🙂 I, as a beginner, am very grateful that there are bloggers like you who share your experiences and tips to improve our blogging skills.

    xo,
    http://www.colorsinmybubble.blogspot.com

    • regina says:

      Chrisylla, thank you for your comment. First, your Instagram photos make me want to travel so bad. Wow. You take great shots.

      Second, you are too kind for your sweet compliment. I’m with you; I do not like it when people use complicated vocabulary just because. I want to read, relax, and learn, not be interrupted with unnecessary vocab lessons.

      Thank you for reading Chris (I read that it’s okay to call you that, in your sidebar).

  20. Adorngirl says:

    Amazing post thank you for being so generous. I have been blogging for four years and as more business opportunities have been offered to me, and passed over me it has really made me think about, the topics covered as I honestly never thought past, what I wanted to post, and that was it. It is important to have a voice and a balance and I am rediscovering mine, starting with your straight talking and exercises.

    • regina says:

      Wow, thank you. I appreciate that you took some time to read this post and to comment on it.

      I think it’s really important that you spent time posting what you wanted (and developing your voice). Finding balance is much simpler when you know what you want to do, when you have experience that makes you comfortable, and when you’re open to change . . . as opposed to trying to master it all at once.

      Your site is super attractive and you seem very experienced. Thanks again for commenting.

  21. Hayley says:

    This is unbelievably helpful! I am doing my homework tonight!!
    http://www.mumswearlipstick.blogspot.com.au/

    • regina says:

      Hayley, thank you for your comment. I’m glad you got to do some #AdultHomework. I hope it was helpful. Also, I love the title of your blog. Random comment, I know. Thanks for reading.

  22. […] one of Who Are You Online. The entire series is worth a […]

  23. Tiffany Ima says:

    haha at “going in” I wondered if anyone would know what it meant – unless of course they grew up in a black church.

    I am working on my online presence. I feel like it is currently inconsistent and I want to build a very recognizable and uniquely me presence.

    Printing all the worksheets.

    Tiffany Ima
    Style Honestly

    • regina says:

      Tiffany, haha. I was wondering if people would catch my reference at all, but I decided to explain just in case.

      As to your online presence, I haven’t been through it all yet, but I really like the feel I get from you on Instagram. It’s obviously not up to me, but if you were redesigning any of your presence, I’d ask a designer to capture your personality and aesthetics from your Instagram profile.

      Just my random thoughts. I also published a 38-point checklist for a “share-ready” blog today if you want to check that out. Wishing you continued success with your brand Tiffany.

      • Tiffany Ima says:

        You are so right about the instagram account! I’m designing myself out of necessity, but now that I look at the page, I see color scheme and an overall brand image of “bold, bright, confident”

        I have more ideas now! Oh, and I printed that checklist out earlier. I’m excited, haha

  24. […] what? Of course, content is king. However. don’t write off the effects of passing conversations and how much they […]

  25. […] your following. If you’re not sure what you should be posting, take a look at this awesome blog post by Regina. I always recommend it to people and regularly refer back to it because it’s so […]

  26. Amy Maricle says:

    hi Regina!!

    merry Christmas and happy holidays! I’m getting to this one late but I can’t wait to put it into action. It’s perfect for my end of year review and planning!

    What you do so well is give lots of concrete tools and info as well as inspire, so yes, as Melissa said, well done!

    Like many, I have been in a process of evolution figuring out who I am as a business person, which of my gifts I want to share, and therefore, pinning down my “ideal” client and how to reach her. I love the recipe you give here, regardless of content. As an art therapist, I have to be extra careful about making my self-disclosure not too much, but I have found that simply making myself human- without over-sharing is a great way to do it. As I reach the creative woman who is generally so strong and empowered, but falls to pieces in relationships or because of anxiety, I want to help her use creativity to find her power again. it’s helpful to show how vulnerability is a strength. I did a video on my ugly art journal pages called Embracing Imperfection that got good response. People want permission to do things I find. Thanks for giving me permission to do more and focus more and give more, Regina.

    Amy

  27. Shana E. says:

    I just came across this post but I have frequently visited your site for the past few months. I keep coming back to it because your info is so useful and it’s easy to tell that you put a lot of time and your experiences into your content. I can’t wait until I get the Epic Blog Calendar in the mail (already ordered) and I will continue to keep recommending people visit this site.

    • regina says:

      Shana, first, thank you so much for grabbing a copy of the Epic Blog editorial planner; that means so much to me. Also, I see a “coming soon” page is up on your site–this is exciting. I’d love to come check it out when you have it launched. Will you please consider sending me a tweet, or whatever works best?

      Thank you for taking the time to comment on this post. I really appreciate you.

  28. David Abel says:

    Wow, these are great tips! I’m so glad I found this post!

  29. Hi Regina,

    I LOVE that you include “emails you send out privately” as one of the things that define your content — and brand. Too many people think that the posts they make on social media and the blogs they write, as well as their public replies back to comments on their website and social media accounts — is the ENTIRETY of their content and personal brands. They think they can put up cute, charming, inspirational and positive blogs and posts on social media, leave some nice replies to comments and then they’re done. Meaning that outside of the public sphere, what they say and how they behave doesn’t matter. In e-mail-form, these people aren’t as positive and polite as their online personas suggest. And they think it doesn’t matter that they’re rude or unresponsive over email, that they make promises they don’t keep over email… because none of this is public so none of this is part of their content or personal brands. And this is so wrong!

    As you say, we judge people and their content and brands (which as you also say, is really one in the same) and what more immediate way to brand yourself as fake than by behaving like a jerk offline and Mr. Charming in all your PUBLIC posts? Consumers make decisions based on exchanges online and off, and ALL your content better be appealing, otherwise you’re not only turning people off; you’re losing fans and customers.

    Fantastic article and advice! Thanks for the many smiles as I was reading your blog 🙂

  30. I discovered your weblog internet site on google and examine numerous of your early posts. Continue to preserve up the superb operate. I simply extra up your RSS feed to my MSN News Reader. In search of forward to reading more from you later on!…

  31. Regina, I loved this post. I’ve never categorized my posts like that before – but now that I think about it, most of my posts are a mish-mash of purposeful and personal (since I start with a personal story ending with a recipe). I’d like to expand more on purposeful posts going forward though – just like yours – super duper helpful!!

  32. Cristina says:

    Thank you Regina for these resources, I am doing the “Grow Your Blog Traffic With Social Media” course and I love the interactive way you make us go from the one document in front of us, to the net, my desk is full of papers, notes, and juices!! I love the way you work and actually I realised that one thing I love are “printable” so I started to create my own printable for my clients. (I am a coach by the way) By doing the exercises in this course, I come to understand better what I like therefore what my audience like, I like colours, tools and videos…I am indeed very visual. This is a great help since I will be updating my web page soon!
    Muchas Gracias, un trabajo muy prodigio!

  33. Rae Elliott says:

    Daaaaaang.
    This post was amazing. I don’t know how I’ve only heard of you and your awesome blog page TODAY for the first time!! This article really made me rethink my blog process. I’m an indie author who writes helpful articles for other aspiring authors/writers about the (fiction) writing process. My subscriber list has grown but I’ve been facing a dilemma. Recently I have been going ALL OUT for my subscribers and switching up the way I do things. Still I was getting very frustrated because I saw few changes or spikes in response and even a gradual decline in email opens. I was beginning to pull my hair out and throw my hands up because I had no idea what else I am supposed to give to fulfill my subscribers when I believed I was already giving them so much. I even upped my amount of posts. So naturally, I was INCREDIBLY grateful to have stumbled across this post. So much valuable stuff and already I have like ten new ways to improve my blog posts and weekly emails for my peeps. THANK YOU VERY MUCH (also we should probably play video games together sometime lol) 😀 Thanks a mil for this post and everything else you offer!!!

  34. This is a appealing post by the way. I am going to go ahead and save this article for my brother to check out later on tomorrow. Keep up the high-quality work.

  35. gigi says:

    SUPER awesome post! I love your graphics too! Thank you for a great post!

  36. Martin says:

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  37. Nathan says:

    Yes i love this post but how do you generate such authentic material?

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  39. […] “You Are Your Content”- ByRegina […]

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  42. anna says:

    Thank you for this, Regina. I am learning from you and other girls so much! Wish you all the best.

  43. […] all over the world and position yourself as an expert in your chosen field – as the ever-wise Regina says ‘To your audience, you are your […]

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