Oh man. Listen. I 100% believe what I’m about to say and it IS big. I’m not even necessarily being the overly dramatic version of myself that I normally am.
Here it is.
There are six distinct blogger career paths, which if you understand and work on, can absolutely change your world.
I’ve been down each one of these paths in the past, and it is time to share them . . . and to change the careers that we consider, pursue, and build for ourselves.
For years, and years, and years society has been quick to teach us the traditional career paths of lawyers, and teachers, and plumbers, and even professional basketball players. We know which schools we need to go to, which judge to get an internship with, how to get certified during night school, which recruiters and game stats we should shoot for, etc.
We know that once we become a lawyer, we can look forward to either practicing law at a major firm and trying to make partner, or starting our own firm, or teaching law, or working as a public defender, or working for a major corporation as an attorney, or doing pro bono, or advising a non-profit, or getting into politics and perhaps running for president of our country one day.
But, what about career paths for bloggers? For content creators? For some of these positions and interests that are popping up, making money, and sticking around?
Just as becoming a lawyer doesn’t guarantee you money or clients, but it does provide many paths to monetize (explained above) and many specialties to focus on (family law, corporate issues, intellectual property, taxes, tort law, etc.) and is thus considered a legitimate career . . .
becoming a blogger doesn’t guarantee income or fame, but it does provide many paths (explained below and in the podcast episode) and practically endless specialties to focus on (food, business, travel, crafts, fitness, accounting, fashion, etc.) that make money and should thus be considered a legitimate career.
I hope they start teaching it in schools everywhere soon. But until then, may I please present my shiny new Blogger Career Paths flowchart with some explanations and notes (if you’re taking them) that I hope will blow your mind? Okay. Let’s get started.
The first thing to understand is what is happening in any career path, anywhere, at any time, on any day. You are learning something new in one of two ways. You are either:
- Acquiring a skill. or
- Acquiring information.
Right? And, depending on which one you are doing, there are quite a few ways that your career path can develop and morph. Plus, keep in mind that you can continually add new skills or information to the mix to tweak your path as new interests and desires come up.
So, let’s break down what the 6 most profitable career paths for bloggers are, and then, you can optionally decide to head over to the podcast where I break down these Blogger Career Paths into the two actions of acquiring a skill or acquiring information as a starting point.
The 6 Most Profitable Career Paths for Bloggers
1. Becoming a freelancer.
“I like to do X, so I’m going to do it for you, in a customized way.”
Ex: A copywriter for your sales pages. A document designer for your book. An interior designer for your daughter’s room.
2. Becoming a coach or consultant.
“I like to show you how to do X successfully.”
Ex: A divorce + transition coach. A yoga coach. A brand or content coach. Like my girl over at JenCarrington.com.
3. Becoming a speaker.
“I want to talk about X to help make it better and advance the way we think about X.”
Ex: A speaker who raises awareness of the dangers of childhood obesity. A speaker who talks with corporations about how to motivate their team members.
4. Becoming a spokesperson.
“I like to do X and talk about X, so I partner with brands that allow me to do so.”
Ex: A food blogger who is an affiliate for products and gets food brands to pay them for special recipes. A fashion blogger who gets money, clothes, and accessories because they make brands look good. A travel blogger who becomes a brand ambassador for a boutique hotel chain (yes, I actually know someone who did this and their niche is not even travel). Me, when WD sponsored me to talk about their personal cloud device.
5. Making products.
“I want to create a way for people to do X better.”
Ex: A blogger who creates an editorial planner (haha, shameless—that’s my editorial planner for sale on Amazon.com). Or a fitness blogger who creates an app to help you track your fitness goals. Or a yoga-loving blogger who creates more versatile or sustainable yoga gear or bags. Or the blogger behind the food blog Inspiralized.com who made a popular kitchen tool and cookbook.
6. Becoming a publisher for profit.
“I want to teach a lot of people how to do X in a clear way.”
Ex: A course creator who teaches yoga for rehabilitating a weak back. Or my friend Heather who teaches how to style a bookcase. A blogger-author who sells books on financial planning and independence. A blogger who has published multiple books and now teaches a course called Zero to Self-Published Book. You get the point—there are a lot of ways to publish for profit.
Soooo, when you learn by acquiring a new skill, what are the blogging career paths available to you? And what about when you learn by acquiring info?
I’m so glad you asked this question, ninja friend. I get to that in the podcast episode–I just have a few more tips for you here in this post.
But, let’s take a #secretbreak real quick. Which is, get this, a break in which I tell you a secret.
I’m desperately passionate about helping you find the blogging career that makes sense for you, your learning passions, and the people you like to talk to and help or entertain. I’m passionate about it because I have tested and seen many monetization methods in each career path (as in: there’s more than just one way to make money as a “spokesperson”), and at some point in the last few years, I’ve done each of these careers for full-time income. #CommitmentPhobe #Can’tMakeUpMyMind
No seriously, it was just about learning and growing.
And testing. And you know what?
It IS possible to pursue blogging as a career . . . it just needs to be approached wisely.
So, you will notice, especially as you listen to the episode and take a gander at the flowchart, one common theme that helps you monetize scalably is to figure out a process with what you do, and then figure out how to make it better (through products, or tools, or coaching/guidance), how to explain it better (through organized information), or how to present it better. These ALL deal with publishing information.
- Visual information.
- Written information.
- Information as tutorials or videos.
- Audio files.
- There are a lot of options.
And I want to help you navigate them. I’m not gonna just leave you like “Yay. Blogging careers are real. Go find one.”
Here’s the deal. Carving a career for yourself out of this new industry requires (1) something you are passionately interested in—and p.s. you can test things out and binge-do the Internet to start finding out what that is if you don’t already know, and (2) being consistent about creating value out of what you’re passionately interested in. How to create content that wins will be a focus of the next few episodes of the #StayScrappy podcast and of the posts on this blog . . . but . . .
At the very least . . . you can start by taking my Free Blog School where you’ll get an overview, several training videos, a workbook, and more, that will ACTUALLY help you build a WordPress or Squarespace blog.
Then, if you’re feeling good about your setup and wanting to move forward, please feel free to check out ALL the free content here on the blog to see if that gives you what you need, or, if you’re ready to super duper pursue this, you can come join me in The Profitable Content Workshop where we expand on this episode and go through a five-step process to plan profitable content based on the blogging career path you choose.
It’s going to be epic. Know what I’m saying?!