How to Get Serious About Blogging

Is this a post where I get straight to the point?

Why.

Yes it is.

1. Think long & hard about your blog categories.

Your categories are the main sections or “magazine columns” that you feature on your blog. They should appeal to your target audience. They should be logical for you. You should like talking about them.

2. Design your site to be appealing and easy on the eyes, for long amounts of time.

Oh, and yeah, I had a sweet male reader let me know that he loved reading even though I mainly use pictures of women in my posts. But, I don’t want you guys to feel left out, so I made some secondary images you can feel free to pin to your boards. I mean, this is probably not what you meant, but I sure like these:

Are you ready to get sexy, I mean serious, about blogging? Are you ready to get sexy, I mean serious, about blogging?

3. Be Ugly Betty.

And by that, I of course mean: pretend you’re an actual magazine publisher and plan out each piece well, invest time into each piece, edit and format your posts, add great designs to your posts, write in a natural tone your readers will be drawn to, and publish regularly. If your favorite magazine missed a few issues, you’d eventually find a replacement. If you aren’t blogging regularly, your readers might find some replacements. HarshTruthsAboutBloggingLife.com

How to Write a Blog Business Plan (Free Workbook and All)

If you like adult homework and careful planning, this post is for you. If you don’t like adult homework or planning out the details of your blog as a business, then this post is DEFINITELY for you. If you currently (or ever plan to in the future) regard your blog as a business, or a way to make money, or grow your platform, or enhance your brand, then creating a blog business plan is essential.


“Why? Why must I do this? This is just part of your nefarious plan to keep me busy . . .” you say.

True. But, if you don’t 100% love your blog plan and me after you’re done, I’ll enter you into the “Regina wastes my time and life e-gift card drawing” for $25 to Amazon.com, because here’s the deal: I’d never recommend starting a business without a business plan, so I feel passionately about you developing a blog business plan if you’ll ever regard your blog as a business.

Who are you talking to? (How to Create an Ideal Reader Profile for Your Blog)

We’re going to follow a 2-step process to create an ideal reader profile for your blog. Why? Because you DEFINITELY want to know who you’re talking to every single time you sit down to write, or create a Pin, or record a video, or create a product for your your blog.

If you’ve ever taken an introduction to communication course, you may have had a professor like mine, with the highest pitch known to man, constantly reinforce that “True communication only happens when the receiving party interprets your message exactly how you meant it.” (Humor me and repeat that in your head with a really high pitch so you can understand my sophomore year in college. Thanks.)

What’s my point?

How can you even begin to know whether your audience is receiving your message and understanding your brand + blog, if you don’t have a solid grasp on who you’re talking to?

Le trust. I suffered due to my own lack of planning for a long time because I didn’t create an ideal reader profile like the one you can create by (Step One) answering some questions about your ideal reader and (Step Two) crafting those answers into a profile and mood board of your reader.