Engagement is the name of the game when it comes to your audience.
While text lessons, posts, and articles are of course valuable, in the interest of making your info products (such as group coaching events, workshops or online programs in general) more accessible, delightful, and useful for different learning styles, it’s a good idea to explore the many types of engaging media you can create—easily—and most often without any financial investment at all other than your time. And that’s like the Mary Poppins of media—practically perfect in every way.
Check out the 23 types of media below that you can add to your marketing materials, Facebook groups, workshop content, website, blog, landing pages, and more to create a more valuable and user-friendly experience for your students.
1. Animated videos with voice narration or an epic lesson
As a level up from just slides alone (or from only including video of yourself called a “talking head” video), animated videos can be an engaging, clear way to communicate short lessons, to advertise your program, present a module of your workshop or to help students learn how to navigate your online event community hub.
Try out Biteable, Lumen5 and Spark Video (by Adobe) to create quick and easy animated videos. These programs offer slide transitions, royalty-free music and access to free and safe-to-use stock photos from integrations with Pexels.com and Unsplash.com that you can use in your video.
2. Recorded presentations—video of your slide deck with narration/lesson audio
We love using these in our bootcamps and online events. Even for lessons that you already have completely written out as text lessons, adding a recorded presentation of the same material will offer a different (and appreciated) learning experience for your students.
You can use QuickTime for free, or purchase software such as Camtasia or Screenflow to do this. Another option is to use the low cost eCamm Live (only available for Mac at the time of this writing) to stream live into a Facebook group or page and then save that broadcast to your computer. We also use the video conference software Zoom to do this which offers free plans and screensharing capability. #SoManyOptions
3. Live online workshops
It’s no secret that we live for live workshops. One way to build out the modules of your info product, or add valuable bonus content to them, is to create mini live online sessions on your topic.
You can use them as your main program sections by releasing them on a schedule (as in a virtual summit or a multi-week bootcamp), or you can use them as standalone content pieces (either paid or free as in a weekend business lock-in) to build your email list or to have additional surprise content to offer your audience.
Even as certified introverts, we’ve now done more live workshops than we can possibly count. Somewhere along the way of delivering our infinity + 1 live workshops, we realized that they are a low stakes/high reward way to get used to teaching, test out content, grow your email list, create a content library or build an online course.
4. Online workshops, edited and repackaged (with extra goodies) after the initial recording
This is one of my favorite ways to create NEW value and new content out of something you’ve already done. You can take one or all of the live workshops you created in #3 above and make them awesome by:
Repurposing content isn’t just smart, it’s a critical time-saver. Repackaging (+ editing and adding upgrades) is one of our favorite ways to create NEW value and new content out of something you’ve already done.
You can take part or all of the live workshops you created in #3 above and make them more awesome and easy to consume by:
- Editing the recording down and taking out unnecessary dialogue, time-specific references that don’t apply anymore (ex: “Next week I’ll be doing another workshop on X topic.”), and any sections you don’t feel went as smoothly as you wanted them to (hey, it was live after all and sometimes glitches happen).
- Adding in a re-recording of any sections that you want to redo. You can also revise slides (if you noticed an error after it was too late to fix it), or add entirely new sections that you think of by simply recording your screen (talked about below) and audio at the same time.
- Adding a workbook to the workshop. Now that you’ve done the live event, you know exactly what you actually said, all the points you shared and maybe recognized a few points that you missed . . . why not make an actionable workbook or follow-along notesheets for your workshop? If you were rushing to get a workbook completed for your event deadline, you can now go back and tweak it to your perfectionist heart’s content.
- Creating a PDF export of your slide deck (if you have one) for people to download and use after the fact to follow along with your workshop (audience’s love using the slides as printables after your event). This is an easy to use export function in Keynote and PowerPoint to convert slides to a PDF.
Getting a transcription of your workshop, or transcribing it yourself, so that you have a text version of everything you said. This is something we’ve done by hiring someone from Upwork.com or using Rev.com. While transcription services aren’t cheap, they are a great step toward repurposing your content. Once you have a transcription, you can also provide a more accessible version of your content to people (and/or create captions for the hearing impaired).
Videos of your screen (often called screencasts) allow you to provide software tutorials, or tips/hacks on how to do any type of computer task, and much more. Screencasts are one of our favorite types of videos to create and teach because they don’t require much tech (plus they don’t require you to have your face on screen if that’s not really your style) and can be done for free.
Free tools include UseLoom.com, an easy to use browser extension to capture your screen and create a video of that capture. You can also use Zoom and share your screen while you do a walkthrough of a tool or concept.