I’m a woman of (what some would call) many “contradictions.” I love Drake, but I also love Frank Sinatra. I listen to Louis Armstrong, but I also need Snow Patrol some days. I watch all the action movies. Ever. But 80% of my movies are pre-1950s. I’d love to spend a Sunday completely immersed in NFL games, but I also cry at cheesy rom coms (or “chick flicks” if you must). I’m weird to say the least.

BUT. When an artist comes along and speaks my business language and drops hidden gems of clarity for us to learn from, I feel it as my duty to share. So without further examples of how weird I am, let’s get into these 14 Drake lyrics that will help you kill it in business and in life.

Oh, and if you don’t know who Drake is. THIS.


Let’s start with 5 quotes to get your mindset right.


1. It ain’t about who did it first, it’s ’bout who did it right.

Lyric: Wu-Tang Forever (song), Nothing Was the Same (album)

So your market is “saturated” and you don’t see where you can possibly fit in. You see someone doing what you want to do and they’re already doing a really good job of it. Uh huh. I feel you.

But I guess Drake never should have started rapping then. I mean. Jay Z. Diddy (Does he rap still? I don’t even know which name we’re supposed to be calling him this year, so I definitely don’t know if he still makes music.). Etc.

I shouldn’t have started blogging either, by this logic. Neither should my favorite blogger, Erika Madden, I guess. But here’s the thing about that.

It really is not about who did it first, it’s about who does it right.

Do you have perspective to add? Do you have voice to add? Do you have lives to change? Can you put in the work? Are you willing to do it right?

Then do it.


2. She look like a star, but only on camera. Only on camera.

Lyrics: Cameras (song), Take Care (album)

I know. I know. He/she looks like they know EVERYTHING. Their Instagram is a collection of the most perfect images ever made. They publish income reports with income of $50K per month and only $323.47 in expenses. And then you figure you must be doing everything wrong. Clearly it’s easy and you’re just not able to get it. What’s wrong with you, eh?

NO.

NO.

Incorrect. It takes her 1 hour and 52 minutes to set up each of those IG photos, 25 minutes to shoot, and 17.4 minutes to edit each one. And by the way. Her desk never actually looks that clean. And by the by, she fell on her face millions of times before she made $50K per month. That, and, can you actually verify these stories?

There’s no benefit in comparing your status to what other people look like on camera. To what other people carefully select to show you. No benefit.

She look like a star, but only on camera . . . only on camera.


3. You should just be yourself. Right now, you’re someone else.

Lyrics: Hotline Bling (song), Views From the 6 (album)

Seriously. If you want to build a sustainable business that brings you joy for the long run, you should build something based on who you are. I even did a whole scope about this. Because, you know those times when you make money doing something that’s not true to you? Remember how fun that is?

Not at all. Not at all fun is the answer.

When you build a business based on who you think people want you to be, or who you’re peeping online right now and unintentionally copying . . . it’s just not real. And it’s just not fun.

And if it’s not you, you’ll eventually run out of content.

You may have had your work copied before. I know I have. And whereas it does hurt a little bit each time, I had a recent incident that helped me clear up how I really feel about copycats. A friend read a blog post that stood out to them so hard as exactly like my post, that they emailed me a link.

I went and checked it out, was shocked, did a Copyscape comparison to prove the ridiculous rip off-age, emailed the web host, took care of the issue, heard the person was being pursued by other creatives for plagiarism, and realized . . . this person can’t establish or keep up a routine of authentic content creation. Her path was not sustainable, real, respected, or worth a ton of time to lament over.

Avoid this problem by being yourself. It may take longer to build a successful brand if you’re doing something you’ve never seen done before, or if you’re doing your content your way, but it will always be worth the time.


4. You can be whoever you want, even yourself. Yeah, I show up knowin’ exactly who I was and never leave as myself.

Lyrics: Connect (song), Nothing Was the Same (album)

Ditto everything in the point above. But here’s this extra little thought/warning. It creeps up on you. The desire to do what others are doing. To have their success. To change your course a little bit each time you see someone “doing their thing.”

You have all the choices ever of who you want to be . . . even yourself.


5. I’m the greatest man. I said that before I knew I was.

Lyrics: Quotation of Muhammad Ali on Drake’s song Under Ground Kings (song), Take Care (album)

Here’s the deal. I’m not actually recommending you walk around the streets proclaiming that you’re the greatest ______ (insert your profession there). Let other people give you that title. BUT. I am saying you need to believe that you are epic and that you are capable of creating epic things. They won’t work for everyone. But they are indeed epic.

I was reading some content from an online marketing pro that claimed they had the best information products in the industry. That’s such an insane claim. You can’t possibly have consumed everyone else’s stuff to know the truth behind that.

And even if you have 1.5 million raving fans, there are still people who you’re not a good fit for and who would not consider you “the best.” I don’t even read that person’s stuff anymore, not because of that quote alone, but because their attitude doesn’t work for me. Saying “I feel this is some of the best . . .” is worlds different than, “This is the best ever.”

When you’re the best, you won’t have to send out the memo yourself, others will do it for you. However, if you don’t put your content out there with confidence at all, people might not take notice. Believe in your heart that you are great. Please.


Let’s move on to 3 Drake lyrics to help you decide your work ethic and quality.


6. I live for this, it isn’t just a hobby like that.

Lyrics: Headlines (song), Take Care (album)

They’re playing at this life. You’re serious.

If you’re trying to make a living off of your passions, personality, content, and creativity . . . this isn’t just a hobby.

So, if it’s not a hobby. And it’s a real life thing . . . your life’s work . . . your legacy to leave behind . . . your mark to forever imprint the world around you with . . .

Why would you treat it like a hobby? Of the remaining time you have outside of your 9 – 5 or other work, why would you part-time your legacy? If you have an hour in the morning that you can wake up early to work with, why would you not do it? Or why would you only use five minutes of it? Adopt a full-time mindset when all you have is a few hours per week. When you free up more and more of your time, it will be insane how much you can accomplish.


7. You talk all this **** and we still lack communication.

Lyrics: Connect (song), Nothing Was the Same (album)

Man. Hold up.

Have you ever been on a business Twitter account, or read a blog post, or received an email from a brand and stopped to think: “What was the point of all that?”

People can talk a lot of stuff and use a lot of words, but not say anything. Someone can take up 1,000 words and add no value. Someone can tweet seven times a day, but not actually communicate or connect with their audience.

What quality do you want to consistently create? What does each tweet, each post, each piece of content actually communicate?

Make stuff that communicates. That connects. That matters to you and matters to them.

Make stuff that matters.


8. Your lack of effort got me rappin’ different.

Lyrics: Furthest Thing (song), Nothing Was the Same (album)

Not that this is what Drake meant with these lyrics . . . but . . . since as far as you can see no one else is putting out quality, you’re just gonna start creating mediocre stuff? Because you don’t feel anyone compares to you, you’re going to start slacking? Bad idea. Don’t let anyone else’s lack of effort, wishy-washy attitude, or subpar efforts change how hard you work.

There’s always someone coming behind you that has had the benefit of studying your playbook, consuming your content, and sitting around in a dark basement for unknown amounts of time plotting how to take your spot. That’s the person who should still inspire you to create your best work.

Hopefully, in doing this, we in turn inspire others and create a band of makers and doers we can actually collaborate with instead of worry about or be jealous of.


And how about 4 Drake quotes to help you determine how your character will come through in your work and life?


9. Rich enough that I don’t have to tell ‘em that I’m rich.

Lyrics: Tuscan Leather (song), Nothing Was the Same (album)

Just build a work ethic, brand, and life in which you’re [rich, important, fit, epic] enough that you don’t have to tell people you’re [rich, important, fit, epic].

If you’re not uplifting, inspiring, helping, and serving others with the information, then don’t waste our time telling us how [rich, important, fit, epic] you are.

How do you treat us? What do you give us? That’s what matters.


10. Checks bounced but we bounced back.

Lyrics: Look What You’ve Done (song), Take Care (album)

Stuff happens.

My site (which is a large part of my livelihood and that of two people who work with me) was down for almost two whole days recently. Two.

I’ve messed up more things than I can count or name.

I’ve had multiple people steal my work and claim it as their own and build a following from it.

I’ve had a girl mini-threaten me on Instagram over a situation she literally imagined in her head.

I had someone complain about the time I offered my free online workshop, even though I offered it live at two different times, to accommodate as many time zones as possible, and it was available as a replay.

You have to decide what attitude you will have during these moments.

Checks bounce. Do you bounce back? Oh, and if we want to literally talk about checks bouncing, you can hear all my way honest moments in a recent scope about what poverty mentality does to your business.


11. Wish you would learn to love people and use things. And not the other way around.

Lyrics: Connect (song), Nothing Was the Same (album)

If we don’t put the people our brands and lives serve first, we will likely end up putting things first, and using people to get them. It’s sad.

And it’s real. And it doesn’t amount to anything at the end of it all.

We won’t be sitting around talking about how many things you have for longer than we talk about who you are as a person and what mark you left on our world.

May we always use tools (software, money, etc.) to love and serve people, and stop using people (and the money they spend with our brands) just to get more things without regard to the condition we leave those people in.

Read that twice. It’s good. I promise.


12. I like when money makes a difference but don’t make you different.

Lyrics: From Time (song), Nothing Was the Same (album)

Money helps. It helps us pay bills, take care of our families, do important work, invest in our businesses, and more . . . but it doesn’t have to change who you are.

When I started to see myself wanting to prove myself and talk numbers with the big players in my industry, I had to take like 17 steps back and stop talking numbers altogether. It takes too much energy to play that game. And you lose your focus on what you actually set out to do. It’s not worth it.


And 2 quotes to help you determine your course.


13. What am I doing? What am I doing? Oh yeah, that’s right, I’m doing me.

Lyrics: Over (song), Thank Me Later (album)

Listen. This is all new. Owning a business might be new to you. Making money online is new to everyone (in the grand scheme). Using social media to enhance your business is new. It’s all new.

And you’ll always be doing things you’ve never done before. That’s my life everyday. You’ll even be doing things that you’ve never seen anyone else do before. And you know what . . .

You’re going to constantly ask yourself: “What am I doing? WHAT AM I DOING?”

As long as you can answer, “Oh yeah, that’s right, I’m doing me.” you’re good to go. Do you. It will be new, and confusing, and scary, and [all the things], but it will be worth it.

You have to learn to embrace a level of uncertainty. A certain level of fear . . . in blazing trails that don’t exist and being okay with being the one who sets the path and gives the permission (to your audience, to your friends, to anyone watching you).


14. Started from the bottom now my whole team here.

Lyrics: Started from the Bottom (song), Nothing Was the Same (album)

Most of us start from the bottom. Many of us even have things working against us in life. As you start to work hard, blaze trails, and move up, may you keep two things with you:

1. Your sense of what the bottom feels like and how you can help others come from there.
2. Your team.

No one does life and achieves success without a team. Whether friends and family, or employees and collaborators. Start from the bottom and bring your key team members, who work and support the vision, with you.

Started from the bottom now we here.


Photo (c): Boris Jovanovic via Stocksy.com