If you’re like any business Internet human ever, you’ve probably wondered about what to send to your email list. (Wait, you do have an email list, don’t you?)
Email has a much higher engagement rate than social media and can be easily personalized. So let’s explore what you can send to your email list, how and why to “up your email game” and create wow, the types of things you can send out as free email gifts, encouraging email list signups, building a coming soon page, and more.
Our emails aren’t quick notes we’ve dashed off in Mailchimp, MailerLite, or ConvertKit, we use them strategically to nurture our audience and make them not only want to stay on our list, but to forward those emails to their friends.
What if you received replies to your emails like these? (Actual responses we’ve received, by the way.)
“I just wanted to let you know that I have learned so much from you over the past few years and appreciate all of your clear and no-nonsense teaching. When your emails pop into my box – I immediately open them because I know they’ll be filled with amazing goodness!”
“Thank you for this most excellent email. One of the best I’ve ever read! Full of great information.”
“This is pretty much my favorite email you’ve sent yet. Well, since I’ve been receiving your emails, I mean. I haven’t seen EVERY email you’ve ever sent in your life, but of the ones I have seen, this is definitely my favorite so far.”
Is our audience the greatest of all time? Yes. Do we work behind the scenes to create the best emails possible for them? Yes. And we want to show you how you can also woo and wow your email list.
5 things you can send to your email list:
- Blog to Email Method. This is a basic method where you set up an RSS feed to send your blog posts automatically to your list or even better, to a segmented part of your list that has specifically requested blog post notifications. You can use your email provider’s scheduling features to send it out the next day or at any specified time. But…this definitely shouldn’t be the only thing you send out as you can create much more excitement and value for your audience with these other methods.
- Newsletter Method. You can create a weekly, biweekly or monthly newsletter that includes your latest posts/podcast episodes, your favorite resources/books/Ted Talks or a roundup of events happening in your business. While you can of course invite your list to your upcoming online events, masterclasses and workshops, it’s so important to do so in an educational and value added way, rather than a salesy way with fake urgency. We’ll talk more about this below.
- Extra Post Method. If blogging is a part of your business, you can create an extra blog post each week (or each month) to provide one additional post to send out exclusively to your email list. Eventually you can incorporate this special content into your site or other content, but at least for a period of time, it should remain exclusive to your email list. #SuperBonus
- Expanded Post Method. There are three ways that you can approach the Expanded Post Method. a) Most popular. Look back through your most popular content and create a second part of one of your most popular posts just for your email list. You can expand it by elaborating through a story, an extra case study or a video tutorial. b) Save the end for the email. While you’re writing a post and realize that the content just seems to write itself or it’s going to be a much more thorough post than you expected, you can save some of that content for the email c) Create an epic intro in the email. As with b above, when you’ve created a longer or particularly epic post, you can create an irresistible lead in via email. Make sure that the email itself is always valuable (read: they can still get value from it without having to click through to your blog.)
- Opposite Post Method. Send out something via email that’s DIFFERENT than your usual content. If your content is usually practical, provide something inspiring, motivational or personal. If you normally provide uplifting and motivational content, provide pragmatic tutorials or steps to accomplish something. Your audience may appreciate the change up.
Here’s what not to do…send sales emails. If the only time you find yourself sending emails to your list is when you’re selling something, they’ll unsubscribe. So when you write, think to yourself, “How can I help my audience?” not “How can I sell to my audience?”
- Treat your emails like blog posts. They need to be on brand, well planned out, thoughtfully written, and…dare I say it? Epic.
- Edit the heck out of your emails. With blog posts, we can go back and edit them (and often do) but with emails, once you hit send, that typo lives out there in Inbox Land forever.
- Watch your language! Check your wording for heavy handed salesy or promotional language that may turn off your reader.
Increase your Wow Factor
You can delight and wow your audience by paying attention to little details that improve their experience with you and your brand.
Create custom on brand images for your emails that add to their value. Strong branding may remind them to go check out your blog or website, download that free checklist (that leads them to your online event), or sign up for your masterclass.
If you’re teaching something in the email (and we’re big fans of providing epic instructional content in our emails), relevant images that help your reader quickly visualize your content will help them learn faster, as well as make your emails stand out above the crowd.
Do you have a few more ideas of what you can send to your email list? What can you add to those emails to create your own brand’s wow factor? We’d love to hear!
Photo (c): Aila Images of Stocksy.com