You Are The Experience You Offer (Who Are You Online: Part Two)

You are the experience you offer

P.S. This is the second part of a three-part series on who you are online. Part one is here. P.P.S. I hate when people “P.S.” things when they haven’t said anything to begin with. Weirdos.

Sooo, I don’t want you to start judging me and whatnot, but I have to tell you an embarrassing truth: I’m a movie theater snob. A legit snob. This is what happened:

I was minding my own business and living life while watching movies at regular theaters. I even frequented a “dollar theater” at which a rat ran past my foot in the middle of a movie one time. What did I do? I propped my legs up on the empty chair in front of me and finished the rest of that Channing Tatum movie, whatever it was, desperately hoping the rat didn’t come back. This was my life. I was in Austin, Texas (no longer living in NYC), so a movie shouldn’t cost more than $10. But, then . . .

The luxury theaters started popping up. Someone treated me to my first movie at one such fancy theater a few years ago and in my head I laughed at them . . . “Who pays $29 for a single movie ticket? Ha. I judge thee. I’m never coming back here.” (Talk about ungrateful.)

But as I was sitting there, shoes off, reclined in my oversized suede chair, feet underneath a warm, comfy blanket, watching a super duper action flick, it hit me . . . this dang movie theater was making something that everyone offers (movies) into an experience (a bar and pool tables before your movie, fine dining during the movie, a full date experience, dangerously delicious drinks for grownups, comfort, personal attendants, and popcorn in a fancy bag). Everybody knows popcorn tastes better in a fancy bag. (Tweet that, yo . . . I know I’m going to.)

I started going to all my movies at this theater. I loved the whole process, from the moment I walked into the schmancy lobby and bar, to my semi-private reclining seats, to exiting the theater with all the nice people thanking us for coming. “Who goes to a movie at a regular theater just to see a movie anymore? I judge thee. I’m never doing that again.”

Hey Regina, thanks for the long story about how you became a movie snob.

You’re welcome, my friend. And now you may be wondering, “How shall I go about making my blog or website an experience [because that’s hopefully where she’s going with this story]?” Great question. Let’s explore this. And let’s also state for the record that I still watch movies at all types of theaters, I just prefer the full experience of my snooty theater.

Which elements direct your readers’ experiences from the moment they land on your blog?

1. Your profile picture
Do you look approachable? fun? smart? fashionable? What is appropriate for your genre and personality?

2. The first words your visitor chooses to read

  • bio
  • menu
  • logo + tagline
  • blog post title
  • home page content
  • about page content

Depending on your reader’s goal, he or she may choose to read any of the items above first. Will they all leave your intended impression?

3. Your overall imagery and graphics

4. The amount and type of options to click on and view
Is there something that immediately applies to and attracts your reader? Is there so much to choose from that it’s overwhelming?

5. The tone + voice of your content
Is it authentic? enjoyable? informative? Do you talk down to your readers? Do you have a jovial personality?

6. The perceived quality of your content
Is everything generally error free and helpful? formatted well? fun to read?

7. The reader’s interaction with, or internal response to, your content
Did you make them think? act? laugh? learn?

8. Other people’s comments and interaction with your content
Do others enjoy you? When someone sees others having a good time with you and your content, it can cause them to enjoy the experience more.

9. Your responsiveness to others
Do you reply to some, most, or all of your comments? Do you not reply to any of your comments?

10. Your actual responses to people
Are they quality? sincere? How do you treat others? Were you helpful in your comments? Does it seem like you care?

11. The consistency with which you post
This helps build trust that you’re here to help/entertain for the long term. People don’t always love the thought of getting emotionally invested in something that will be short lived. That’s why I like to wait a few seasons of a show and make sure I’ll have enough episodes to really dig in (hello: Friends, Monk, Psych, Alias).

12. The information and content available about you on other channels
What’s on your Twitter feed, Pinterest boards, etc.? If I like what you offer in these additional places, it will affect my overall experience with you.

13. What others are saying about you on other platforms
We’ll talk about this in section three of this series (social proof), but basically: when other people recommend or like someone, it influences us. It directs our experiences and opinions.

Are your items above already in perfect shape? If yes, you are my new favorite blogger.

If no, you are really my new favorite blogger, I didn’t even like the person above. You’re my true favorite and as a way to show you I mean it: (1) download the 2-page checklist and activity below and start to research, scheme, and plan how you can change the things you don’t all the way love, and (2) if you are unsure what impression your items are leaving or if you want an outside opinion, leave a comment on this post with your site URL and question/concern, and I’ll respond.

Oh, and if you tweet me (@byReginaTV) with our secret hashtag that only you and I know (#WhoAreYouOnline), then we can meet up for a drink (coffee/tea or tequila/wine) the next time you’re in Austin and talk blogtalk in person. I mean that. Especially if you’re buying.


>>> In the NOTES + CHANGES column, record the things you like about the experience right now and ideas for how you can change it to make it even better for your readers. In the COMPLETE? column, check off the item or write the date of completion once you make your changes.

As you develop your customer or reader experience, keep in mind:
Your experience doesn’t have to be snooty, if that’s not you. The experience you offer simply needs to match you and appeal to your audience. I think of the Alamo Drafthouse (a quirky, regular-priced movie theater here in town) as a perfect example. They have “quote-a-longs” of older, popular movies, “sing-a-longs” of musicals, and marathons of nerd movies.

As a real life example, I may or may not have spent 13 hours at the Alamo Drafthouse watching all three Lord of The Rings movies and eating hobbit meals (including second breakfast and elevensies) one time. Their experience appealed to me (and 200 other nerds) and makes me go back quite frequently. Actually, I’m not sure if it was the movies or the hobbit beer and wine they kept serving us, but something keeps me coming back.

As a more blog-type example, I like to learn. I like to study. I like highlighters. I like taking notes. I like planning. I like adult homework. I feel like you like some of those things too. So, on my blog you’ll typically find longer, tutorial-ish, lesson-ish, do adult homework-ish posts. I didn’t actually create that experience on purpose, but it is a real part of the experience you may have when you spend your valuable time with me on this blog–thank you! And since you’re way more smarter than me are, you can actually create the experience you offer on purpose.

Let’ssssBeHonest: There are 2.7 million fashion blogs started per day. How can you make yours an experience true to you and fun for your readers? There are 1,700 new blogs about blogging created every month. How can you create an experience worth returning for? There are roughly 23,457 blogs started by graphic designers every month. HOW WILL YOURS BE AN EXPERIENCE AND NOT JUST A BLOG?

Do something. Really cool. Right now.
It’s called “Download and print this last exercise below and then do it at your earliest convenience.”

It’s an activity that asks you to look at other industries (and blogs in other niches) to figure out what makes them an experience, then see if you can translate those experiences onto your blog somehow. For example, you may love the nail salon you go to that serves margaritas as you get your pedicure. If you write a weekly blog post, or launch a weekly podcast/video episode, perhaps you can send out an attractive design + recipe of your suggested drink of the week for your readers to make and enjoy as they listen to, read, or watch you. You’ve got the idea.


P.S. If the ideas you come up with don’t work, just scrap them. Try something new for a while, but change it if you don’t like it.

P.P.S. The exercise asks you to look at different industries than your own because I think this allows us to be more creative. We’re not swagger jackers here (people who jack other people’s swagger >> translation: people who try to steal other people’s mojo/ideas).

Next up in this series, we’re talking about social proof. Stay le tuned.

Photo of man: Eduard Bonnin

49 Comments on “You Are The Experience You Offer (Who Are You Online: Part Two)”

  1. Yay- checklists! Great post again Regina, how do you do it!? I can’t wait to go through it properly! Thank you!

    • Beth, I’m a checklist nerd too. Thank you for stopping by. Also, happy early birthday; your wishlist has some items I want as well. Hope you have an amazing bday.

  2. Thank you for this checklist, Regina. Actually, for all of them. Your website is my new blogging Bible. I would love to hear you opinion about my blog and to know what you would add or change to make it more attractive. Thank you for all your help. Here is my blog:

    • Ana, I’m a huge fan of yours and I absolutely love the changes you already made. Thank you for your huge and sweet compliment to my blog.

      Notes on what I might add/change:

      -perhaps consider a tagline/bio in the sidebar (maybe with a photo if you want)
      -love the image on the contact page right now; I would just keep incorporating images of that quality throughout the blog and with each post
      -you might consider making the logo/blog name on each image (that you currently do in the bottom left corner) your full URL:
      -on a non-aesthetic note, I might add a sentence or two early on (on the about page) about what benefit readers may experience by reading your blog or joining your community or adopting the mindset you promote on your blog

      I truly enjoy what you’ve done with your space. Let me know if some of this didn’t make sense. Thank you for taking time to read + comment Ana; I always appreciate your encouragement.

  3. I´m loving the #whoareyouonline serie so far! I´m going away this weekend and I already got all the printables on my bag to take with me.
    If you have a minute to check my blog, I´d love to get your opinion on my small bio pic. I own a plus size clothing store so I try to post my outfits, pieces about confidence, living as a plus size woman, feminism, and the ocasional rant. My idea is to have a relaxed and empowering space, all mixed with a few laughs. I thought the pic was so clever when I put it up, but now I´m second guessing that decision ´cause I don´t know the impression it leave to visitors.

    My blog is -and just so you know, it´s in Spanish.


    • I know this wasn’t for me- but I checked it out anyway 😉 I totally vote for you to change it to that cute picture of you (I’m assuming you- I don’t read Spanish) laughing in the plaid! The last one in that first post there- it’s totally relatable and perfect for a fashion blog.

      • Thank you for checking it out Colleen! I actually love the pic you mention (yes, it is me!) and I posted ´cause it felt so ´me´.
        Btw, I ckecked your blog too and it´s great! The bio pic with your twins is the cutest thing ever.

    • Thank you for the compliment and for coming by to read and comment in general. Do you go by Gi and Gisela, or mainly Gi? That’s what people call me too. Yay, twins. Moving on . . .

      I agree with Colleen in general, because she’s awesome, however I do like the picture you currently have. It has a lot of personality and shows that the blog encompasses more than fashion. I feel like that pic takes and shows confidence. You’re able to have fun, be silly, be intense, be your natural self.

      I would actually take that last pic in plaid (where you’re laughing) and perhaps put that + one other pick in plaid on your main about page. I like being able to see your full face (no sunglasses) in the sidebar, but the pic of you laughing is so genuine and fun that if you did decide to use it in your sidebar I don’t think it would be a negative thing.

      Perhaps in the future you could transition to one picture, of your full face, laughing or doing something natural to you, in the sidebar–just to see how you feel about it. I would stick with the current one unless you don’t think your average reader is connecting with it. Also, you could maybe just ask people in your readership. Sorry for the long msg, but my vote is keep. Thanks again for the comment.

      • Thank you so much for taking the time to check out my blog!
        I´m happy because what you got from my pic was exactly what I wanted to convey, but I wasn´t sure it was getting across.
        I like the idea of putting the other pic on my about page, it´s time to change that up a little too.

        And I go mainly by Gi, so yay, twins! Hahaha.

        Thanks again!

  4. Loving this series Regina! I’m such a homework girl- and I love printouts- paper and pen is my jam.

    Could you check my site for me? Be picky- I like it but know somethings not quite good enough- design or otherwise. I’m thinking of adding grayspace to the sidebar to define it more.

    • Colleen, I think I’ve told you before, and if I haven’t I’m sorry: I love, love your fun blog presence. The yellow automatically cheers me up and makes me want to be creative and your profile pic (and shape) makes me think you are a ton of fun–which Twitter is my witness that you are indeed a ton of fun.

      — I agree with you on the sidebar. Gray is completely sexy, low key, and helpful for definition. Super subtle gray could be your jam: Love To Go blog sidebar as an example. Are you thinking the gray will be the gray that’s behind the blog post date? I like the tie-in.

      — Might be super cool if your sixagon (hexagon, whatever) or star above your “i” or one of your triangles made it as your favicon for browser tabs.

      — Love your link color in your posts. Love the font.

      — Have you thought about making your “URL watermark” on your blog photos as your triangle with the background it has and then your web address over it? Or overlaying titles or tips on your sixagon? Similar to your custom pin it rollover button? I’m trying to think of ways to continue your brand incorporation into the images as they’ll end up on Pinterest, IG, etc.

      — Love, love your fun social media links. How would you feel about them only semi-scattered into one line right under your bio snippet (much smaller so as to give more room in the sidebar)?

      Your site is absolutely beautiful, way more so than mine, so these are just thoughts and suggestions from an outside eye. There are 1.2 million changes I’m trying to decide on with my blog right now too.

      Anyhow, good luck with what you decide. Your site is amazing with 0 changes so you can’t lose.

      • So this is the most thoughtful reply… ever! You are just the best, I pretty much agree with all of this (and some of it I’ve known for a while but I’m a little bit lazy I guess- *cough*favicon*).

        Now, I just need to figure out how to change the color of my sidebar!!

    • I really love your blog. It looks so clean and crisp. I instantly felt happy and wanted to spend more time browsing through the site. I think the colors are perfect. I put it on my feed so I will be back to look more when I get my “chores” done today.

  5. Oh, my, I love this post. I’m not sure if it’s because yours is the only blog I read-instead-of-skim, and you made me laugh while I *learned* something again. Or if it’s because you got my creative juices flowing again to improve my blog *and* my business.

    Or it could be because that Alamo Drafthouse Lord of the Rings thing sounds AWESOME.

    First order of business: change my about picture!

    (And I’m having a little crush on Gi’s about photo. Okay, and Ana’s writing style. And Colleen’s clean layout and great graphic. Even your *readers* are inspiring.)

    • Melissa, ha. I understand the feeling. A creative business person is never “done” working on their business. At any given time I’m sure you could have a list of 12+ epic things you’d like to implement. I guess it’s a good struggle to have–endless ideas.

      The LOTR marathon was awesome. I’d never had that much Aragorn in a day. Amazing.

      Okay, and seriously, you’re right. Everybody who graced this post with a comment is inspiring. It makes me so happy to see beautiful people like you and beautiful sites all around the web.

      And WOW, your blog is so pretty and your about pic automatically puts me into a relaxed, yet adventurous mood. It’s great. Is that a new logo? If not, let’s just blame the hobbit wine from yesterday for making me think so.

      • Wow, thanks! Your compliment means a lot! I made some design changes because of this blog post , so it’s not a new logo but a new presentation. I did not pass go, I did not collect $200. Straight from reading to re-designing. Told you I was inspired!

  6. My love for you and your blog is no secret, especially on twitter. This has been a great series and I will be sitting down with printouts this week. I would love some feedback. I was so excited you liked the last post enough to share it! What do I need to work on to get others to interact? People are coming by but they don’t appear to take action after they read.

    • Anne, thank you so much. I appreciate your encouragement + support. It’s truly amazing.

      Yes, I truly did enjoy the last post, and in answer to your question:

      –Some people are readers (they enjoy information/stories privately), some people are sharers (that’s their way of showing support and bookmarking the things they love), and some people are commenters (they feel compelled to respond to what they consume if they like it or if it moves them). I’m sure you know all these things, but I’m bringing them up because getting your posts in front of all of these types of people is a good thing and as you continue to consistently post, you’ll find that your content consumer ratios tip a bit more to the types of readers who interact.

      Here’s how to help them:

      –Perhaps for a time, you can make specific “share” requests. As an example with that post I shared, maybe you could ask people to tweet out one thing they wish their younger self knew about confidence or about life in general that would give them more confidence.

      –You could also try making your calls to action or end-of-post questions into graphics of some sort. A background with text, an image with a text overlay, or even simply a different color text or type/size of font.

      –You could try uncommon questions and prompts within your posts. As a (probably) silly example, when you talk about books or movies, you might ask people what the book about their life would be titled, or if the last year of their life were made into a move, what would it be called? who would play them in the film? Etc.

      –Also, I think in your social channels, you can simply focus on creating interesting tweets like the one you just sent earlier on “I don’t wear makeup but . . .” You have the great skill of being able to word things in an engaging/curious way. Keep that going. It’s excellent.

      –Lastly, you have the confidence and writing abilities to just ask for what you want. If there is a specific action that is important to you (someone tweeting or pinning something), then simply ask for it and make it easy for the person to do (ex: provide suggested wording, embed the pin/board in the post, add custom rollover pin it buttons, incorporate, etc.).

      Anyhow. These are just a few thoughts. Please let me know if any of them were unclear. Oh, and one last thing . . . with the people that you interact with, what are the 2 – 3 things that stand out to you as the main reasons you engage with them?

      Thank you for your comment Anne. Your time and support are super meaningful to me.

      • Anne, I realize your question wasn’t remotely for me – but I jumped over to read your blog. Love it!

        I wanted to comment on a post or two and got stymied. You asked some great follow-up questions, but I can’t find the comment box or a link after the post to leave a comment. Maybe it’s me, but if anyone else is having the same trouble, it could cut down on interaction…

        (and for the record, congrats on your 5K. answer: my favorite part was the finishing.)

  7. I am loving this series and your entire website! I’ve printed off my worksheets and will get to work. I’m not going to ask for any feedback on my blog until I’ve done some (lots) of homework. Thanks again for all your tips and direction.

    • Thank you, thank you Jennifer. It makes me so happy you enjoy the worksheets enough to print them off and work on them. P.S. I was just reading your “Allergy Diet” post and feeling your pain + humor. Thanks for the recipe as well–I try to avoid dairy and gluten (and most of the time sugar as well), so desserts can be a bit interesting at times. Yours looks amazing.

      Thank you for taking time to read and comment.

  8. Ah this is great stuff, Regina. I know I didn’t start thinking about the experience I wanted to convey and give to my visitors until I had spent years in the blogging world. (Of course back then I wasn’t running a business, but still — so much of this can still be applied to hobby blogs…and can make a difference between one that gets noticed and one that doesn’t.) These questions and prompts give tremendous clarity. I love ’em!

    • Erika, I appreciate that you took time to read and comment, thank you.

      I’m like you; I didn’t think about experience for some years. Now, as we run information businesses, experience is imperative to make a difference for people and be memorable.

      Everything you did from your social media setup to your launch was a great experience. Just signed up for your Olyvia List and I haven’t had the chance to read The Classy Entrepreneur yet, but from the moment I opened it, I was happy. You pour so much excellence into everything you do.

      Thank you for your support and shares. It means so much to constantly see your encouragement + comments.

  9. P.S. – I actually read the whole blog and enjoyed it! That doesn’t happen to often. Awesome.
    P.S.S. – Seriously, Super Awesome! Thanks 🙂

    • Yesssss, Mario. Thank you so much for saying that. And for P.S.-ing. That’s pretty epic of you. Thanks for stopping by.

  10. Pingback: You Are Your Social Proof (Who Are You Online: Part Three) - by Regina [for bloggers // creative businesses // and you]

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  12. Hi Regina!

    First, I’m new to blogging and finding your site has been so helpful. So thank you for that!

    Second —

    I don’t live in Austin, so I know we can’t meet in person, but if you’d like to check out my blog I would LOVE feedback on what type of impression I give.

    ^^ That above comment also goes for anyone reading theses comments 🙂 ^^

    Thank you!!

    • Taylor, thank you for your sweet comment. I appreciate that you took time to read some of my blog and to comment.

      In answer to your question, when I land on your site I get the impression that I’ve landed on a light + fun lifestyle or fashion blog. Your header and sidebar make me feel like you’ve put some real effort into your blog (definitely more time and effort than most people, already).

      Your images are of great quality and they load quickly, which gives me the impression that you know what you’re doing. Your voice is sweet and relatable throughout, so I think you’re going in the correct direction there.

      One thing I might consider if I were you is adding a sentence at the beginning of your About page: “Hi, I’m Taylor and I blog to . . .” before telling your current story that’s up there. That way, people who’ve never visited your blog before know your name and have an idea of what they’re getting into. I hope that makes sense.

      Overall, your blog gives me the impression that you care and that you’re not a novice. Your style and level of comfort with your voice may change and evolve over time in blogging (or at least that’s what I’ve personally found), so embrace change if it comes. Blogging has been a huge part of becoming even more comfortable with my voice. I love it. What have you enjoyed most about it so far?

      Thanks for your comment Taylor. Please let me know if anything I said doesn’t make sense.

  13. Hi there! I realize this is sort of off-topic however I had to ask.
    Does operating a well-established website like yours require a large amount of work?
    I am brand new to operating a blog however I do write in my journal
    on a daily basis. I’d like to start a blog
    so I can share my experience and feelings online. Please
    let me know if you have any ideas or tips for brand new aspiring blog
    owners. Thankyou!

    • Hey, that’s an excellent question; thank you.

      I think first getting established and getting accustomed to a writing/publishing process is a lot of work when you want to do it well. However, it can be extremely rewarding work.

      Once you’re established and are more in the creation + maintenance modes, it gets much easier. I think blogging is only as time consuming as you want it to be. If you want to update your blog weekly with quality content and images, that can take a lot of time. Most people with life blogs like the one you’re thinking about spend 1 – 3 hours per post.

      Due to the nature of what I write (tutorials and what not), I typically spend 5 – 12 hours per post. So time also depends on the purpose and goals of your blog.

      All together, I think the most work happens when you’re getting set up. And since it’s super simple to remove or modify your blog if you don’t like it, I honestly think it’s worth a try.

      Thank you for stopping by and leaving a comment.

    • Hey Sara Beth, sorry for being confusing. The images are links, you can just click them. I’ll go back in and something a bit more obvious soon. Thank you for the question.

  14. Regina, you amazing person! This has been so helpful!!! I am going to do each and every one of these things. Things have been going pretty slow at the moment but I will try out these tips and go for it. If you have any time at all I would love it if you had a quick glance at my blog: and had any advice for me. Any critque welcome 🙂 xx

    • Oh my goodness. This is random, but you’re kinda the most adorable person on the Internet. I love the picture of you and your husband in this post, and I love your writing voice!

      You already seem to be taking great photos, so if I had any advice it would be:

      –Make each food photo (that links to a recipe) into a long pin on Pinterest with the name + benefit of the food written out. Here’s a quick sample I made with one of your photos as an example. Sorry I stole that. But here are other examples from Pinterest: 1 // 2 // 3 // and I like how 4 includes the recipe. I think that’s great to do every so often. The point here is to pick something repeatable and on-brand for you. If you have a template of sorts, you would ensure that all your images would have the same feel. That way people can begin to relate “anti-inflamatory goodies” to your images and your brand.

      –You’re so beautiful and seem to have tons of personality, maybe some “here I am in real life” type picture would be fitting in the sidebar?

      –Perhaps saying “Contact & Collaboration” or something along those lines instead of just “Contact” so people know you’re available for work opps just by reading your menu. If not in the menu, perhaps it could be a cute graphic with text in the sidebar?

      I actually love your site, so these are just my thoughts, but I don’t think you’re doing anything detrimental. Your space is lovely. Thank you for taking time to read and compliment my post so sweetly. I appreciate you Deepa.

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  17. Hey Regina! I just absolutely love your website. It has already helped me tremendously. I just bought your “Grow Your Blog Traffic with Social Media” eKit and printed out the entire thing, whole punched it, and it’s in a binder on my desk. Slowly working my way through it 🙂 I’d love it if you could give me your opinion about my blog: I’m a registered dietitian and I post healthy recipes, mindfulness tips, motivational topics. I also offer health coaching services.

    My long term goal is the eventually make a full time income from my blog + health coaching services by the next year or two! ANY advice you can give me about the impression you get of my blog/writing/etc I would greatly appreciate 🙂


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  20. Regina, you are just awesome!!
    I have been blogging for about 5 years now, but have only recently got my A into G in terms of wanting to make it a business.
    I’m currently in South Korea and so have free time on my hands and have been reading ALL your blog posts and have been furiously scribbling down ideas of what sort of e-course I could offer, or some sort of way to make money off what I love doing. I put so much heart, love and seoul (and time!) into my blog posts but just feel like i’m not really going anywhere.
    Would love for you take a look if you have a minute 🙂

    Have a lovely day!

  21. Thanks for this awesome start-up article. I’m feeling so excited to get my ideas out on those worksheets. I’ve felt for some time that my own blog has been missing a few pieces and I need to strengthen it’s ability to command attention. The whole movie experience comparison was perfect. Now it’s just a matter of translating that idea to a blog bent around helping fellow fiction writers perfect their craft! thanks again. Can’t wait to get my thoughts mapped out!

  22. Regina–
    You have quickly become my latest obsession!! I’m thrilled to have stumbled across your blog//business//you! I love that 95% of your posts include handouts! I just started my practice in October and these tools will help push my business further! Thank you!

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