My $93,000 (in profit) email course experiment.
Full case study below. Updated in 2024.
Written by Regina Anaejionu.
Back in 2018, I needed to focus on healing (from something personal), so I wondered: "Can I maybe use a free email course to consistently sell a $500 course that's pre-recorded or text-based?"
I simply didn’t have the energy or ability to live sell a live product. But, have no fear—this story has a good ending. And I’ll be sharing exact details plus a template with you. Let’s get it poppin.
First, the 🐘. I've sold both meditation/journaling courses and business courses using a free email course—
For the four months that I first tested this system in 2018, this course funnel made an average of $23,295.75 in profit per month (or $93,182.98 in total).
I spent $4,590.02 on ads during this period, so our revenue was actually $97,773.
Note: if you're selling a more high-end product, you may find that a 1-on-1 call or webinar and/or application process are a better fit than selling with an email course.
So, I truly believe this can work for multiple niches/topics. A key ingredient though is that you desire to transform people's lives or businesses with powerful ideas and information they act on.
Why? Because this free email course is going to function kinda like a “challenge” to your ideal audience.
Here’s an overview of the marketing & sales experience (or “funnel”) I used before we get started:
