This is a free on-demand workshop for people with meaningful ideas who want a much greater return on their investment (ROI) from publishing online than what social media provides.
You want to spread your ideas to everyone they can help. So, your work deserves more than competing for likes on social 🙄.
It deserves to be published as assets that grow in value over time.
tl;dr—You have higher standards than “winning” at social media.
You’re beyond ready for your ideas to be the go-to frameworks in your niche.
This free training (you can RSVP for it below) is about four irreplaceable assets you can create to bring you a radical ROI.
Assets that can work hard for you for 5–10+ years, instead of minutes.
You’re not new to your industry.
And as your expertise grows and you generate more sophisticated ideas & solutions in your industry/niche, your need for publishing content with a radical ROI—return on investment—increases dramatically.
As a thought leader, you likely want to design an “idea-first” platform for yourself, which means getting paid for your ideas, not for your labor, and not for being an influencer who has to do things for the ‘gram every single day.
Note: the Radical ROI Publishing Workshop now comes with a 25-page follow-along workbook and a download of the slides.
You will get multiple templates and/or prompts for the four radical ROI assets 👇🏽 we cover in this free training. They are designed to help you with your thought leadership platform goals.
RADICAL ROI ASSET #1:
The Core Tenet Essay
In the free workshop, you will:
Get compelling prompts to help you decide how to frame your essay
Receive two example structures that will direct the flow of your essay
Do a “core tenet” exercise to decide the key theme of your essay
This essay will be one of your top-performing assets. It is:
Search engine optimized—which means people will find their way to it at no cost to you.
Built around one or more of your core tenets, which means it will likely be relevant for a decade or more. It won’t need to be replaced or redone every month.
Example core tenet: “The American food system is not set up for our success. The recommendations, food pyramid, school food programs, and more are all based on who has the most (old) money and agendas to push their highly engineered, modified, or subpar products. More communities need to be empowered to grow their own food and develop better understandings on nutrient dense foods.“A piece that serves as “healthy boundaries in action” for you—meaning: some of your most foundational values and tenets will be front-and-center, so that deeply aligned clients are drawn further in, and misaligned clients choose not to proceed. Basically the essay becomes a message of: “Do not pass go; do not collect $200 (Monopoly reference) unless we’re aligned on these beliefs.” This benefits both you and your clients.
An asset that is designed to be shared heavily by your best fit clients and people relieved to finally come across someone who thinks like you (in your industry).
RADICAL ROI ASSET #2:
The Email Runway
In the free workshop, you will:
Get compelling prompts for some of the emails in your new runway series
Get a “plug ‘n play” template for one of my favorite, most engaging types of lesson emails
Do a planning exercise that will help you decide how long your “sales runway” needs to be
An “email runway” is probably the most underutilized asset in sales and in strengthening your thought leadership platform.
Let’s say you’re a novel writing coach who offers an introductory course for $400. The course is robust enough for people who will DIY their novel process, but it’s also a perfect lead in to working with you in a deeper $3,000 program.
Every month (as you get SEO visitors, use lean-budget thought leadership ads, etc.), let’s say 300 new “qualified” people find their way to your platform and sign up for your email list. What percentage of people do you think convert into the $400 intro course?
Many business people estimate 1% . . . so, 3 people.
Let’s bump that up to 3% for fun . . . so, 9 people.
But that means: there are 291 people still on your email list (okay, let’s have 10 people unsubscribe . . . so, 281 people) who are a good fit for your topic but who weren’t ready to buy your excellent product.
Most business owners hope that if the person sticks around on their regular weekly newsletter long enough, they’ll eventually buy the course, right? But, those same biz owners don’t design what they email out each week based on those 281 people’s journey in novel writing.
What if you could engineer a very purposeful set of emails that supports their journey? What if you could create a runway of several months where that person receives 2–3 emails per month that seem written just for them?
What if those emails were designed to fill any & all gaps (like: belief, knowledge, unlearning, skills, safety, etc.) keeping them from moving forward?
In the free workshop, I’ll introduce you to a very specific, simple system for creating a few different “runways” for people at different places in their journey.
RADICAL ROI ASSET #3:
The Shapeshifting, Framework-Based Training
In the free workshop, you will:
Get a formula you can use as is (or modify) to create a highly useful training, in one of its four “shapeshifter formats”
Receive prompts to help you choose a compelling angle for your training
Get ideas for how to create a framework that’s truly impactful for the communities you want to help
This wildly effective shapeshifting asset is a powerful & flexible way for you to present your unique frameworks and ideas. And, it’s elevated beyond the boring white papers and webinars of old. It can take the form of a video training, a beautiful PDF, and much more.
But, this is a framework-based training, and here’s the thing:
People make frameworks into much more and much less than what they are, and it costs them the majority of the impact they could have.
When you create a framework, you are making sure that the people you want to help have a frame for the work they need to do. You give them structure, a helpful model, boundaries, bumper lanes, and/or a new, distinct approach.
When I said people make frameworks into less than what they are, here’s what I mean:
They’ll say things like, “My framework for novel writing success is FIRE: fun, intelligent, resonant, and energetic.”
The thing is: a framework is more than a set of ideals or characteristics you’d like people to have. If someone needs expert guidance in something they can’t yet do well, telling them to make it “resonant” or “inspired” or “magnetic” is not helpful. It doesn’t provide a useful structure or guidance in the work.
When I said that people make frameworks into much more than they are, I meant that people sometimes overestimate what goes into creating a framework and think they’re not qualified.
In our workshop, I’ll help you think through a few framework types and give you prompts + a formula to help you share your framework in a training that sells people into your work.
RADICAL ROI ASSET #4:
The Idea-First Website Home Page
In the free workshop, you will:
Get an example layout for an idea-first website’s home page (as in: what it should include and why)
Do an exercise that highlights what 99% of competitors in your industry are leaving off of their websites that’s hurting their “thought leadership” status
Get a template for one of the biggest missed opportunities for thought leadership on your website: your bio or “about me” section
Most of your competitors’ home pages make it clear that they’re either competing on:
Services and prices—which is a losing game, and we’ll talk about why in the workshop
Rockstar energy—which usually translates to a business owner who has 22 pictures of themselves plastered everywhere before you even get off the home page . . . we’ll talk about why you might want to avoid this because of what it creates
AI prompt engineering—meaning: they got AI to write their home page, and even with excellent prompting, it shows . . . too many empty buzzwords and unengaging stats are being used to make their points
You can compete on the quality of your ideas. You can have thought leadership that is indescribably unique, but absolutely felt. You can do this by designing an idea-first experience on your website.
In our workshop, I’ll not only give you examples of real-life websites across multiple industries using this idea-first framing, but you’ll learn the elements that make idea-first home pages work.
Before the workshop, you’ll also receive a 40-minute training and template to help you write your “origin story bio”—a key part of your home page.
As seen in:
My client came to a realization a few weeks ago in one of our sessions:
“I enjoy almost nothing about my time on social media. I would honestly choose to do it for less than an hour per month if I could.”
Oh, Regina Anaejionu (en-ay-john-oh 🇳🇬) here, by the way 👋🏽, in case you want to know who’s talking to you.
So, this client . . . she’s someone who has put many idea-first, radical ROI assets in place in her business since we started working together (an idea-first home page, an elevated video training, a tenet essay, etc.). She also had a key asset in place before we started together (an SEO publication).
So, I asked her if she could pull up some data that would help us see how much reach and sales her social media time investment (which is way down since we started together) actually brings in.
Her site’s SEO (including the essays & trainings on her site), her YouTube channel, and her email runway, made up ~95% or more of her sales and her service inquiries & clients.
The data gave her true release and permission to do what she was already doing—prioritizing assets that grow in value over time. She could safely move social media to <1 hour per month without her impact dropping. We literally cheered on the Zoom call 🎉.
And honestly, I want to have 1,000 more convos like this in the coming years. I set up the 4 assets we talk about in this workshop for myself in 2014 and they carried my business for a decade. I’ve recently updated to newer versions of the assets above (built in the last few years), and they’re carrying my work once again.
I believe in the power of creating radical ROI pieces, and I want to share with you even more ideas, templates, and guidance on the assets above in this free workshop. Sign up below, and I’ll see you soon.
The Radical ROI Publishing Workshop for Thought Leaders is now available on-demand.
Be forewarned: this is a true workshop.
We will do one activity per section during the training.
I’d recommend coming with a notebook and something to write with, or a recording device where you can record your voice-note-style ideas during the work time. The workshop lasts a little over 2 hours.
So that you know my plan ahead of time, during the workshop I will tell you about an Idea-First Platform Intensive I have coming up soon. It’s under $1,000. And the free workshop (above) will be radically helpful even if you don’t join any further program.
P.S. I believe in giving people all the information necessary to make an informed decision. That’s why the signup page for this free workshop is so detailed.
I don’t believe in registration pages that sensationalize results, or have clickbait-style titles, and then ask you to sign up for a training or email course with no real details whatsoever. As you may know, the business owner behind a page like that is likely to proceed to email you 4x/day or 5x/week with offers for their $20,000 program. These tactics are a leading thing I can’t stand about the Internet.