Get 16 “declassified” debriefs and ideas for selling without pressure.
These are real-life sales operations 🕵🏼♀️ that you can borrow from, whether you’re helping B2C (business-to-consumer), B2B (business-to-business), and/or B2E (business-to-entrepreneur or solopreneur) clients make empowered purchasing decisions that feel safe and aligned.
What is the Empowered Decisions Sales Vault?
A secret podcast and follow-along Notion documents of over a dozen creative ideas (plus my personal and client case studies) for selling high-trust coaching, curriculum-based programs, consulting offers, and strategy work without pressure . . . without the “tactics” you can’t personally stand and would never want to inflict on others.
This is the resource that I set out to create for my 1-on-1 clients (so they’d have a resource to pull from when deciding how to sell their work), but decided to make available to anyone interested in empowered sales.
What does each debrief in the Sales Vault come with?
You will receive 16 operations or missions. Each mission comes with a full follow-along doc in Notion (pictured to the left, or above if you’re on mobile). This document contains a—
Snapshot of the operation: details on the core strategy, whether it best fits for B2B, B2C, or B2E applications, the best price range for the product/service you’re selling with this operation, and some of the key outcomes the mission is designed for
Real-life example snapshot: from a time I (or one of my clients) used this method
Full mission outline: this section dives deep on what you need to know to run this mission yourself
Evidence & intel section: a.k.a. a mini case study of a time a client or I used this
“Mission readiness check”: this is a literal checklist of what you’ll want to put in place to run the mission
Tactical advantage section: where I share the true, unique benefits the mission offers
You will also receive a private podcast episode 🎧 of each mission if you prefer/need to listen to the operation details on-the-go!
Here’s a preview of some of the types of sales operations you’ll discover inside The Empowered Decisions Sales Vault:
Operation 01: The Live Demo—Where you teach your framework/model live, and apply it to pre-selected volunteers in real time, while encouraging other attendees to follow along in a resource you develop for them. I personally used this to sell 20 spots in a ~$1,000 program, and multiple copies of a $25 eBook resource. The case study for this is in the Sales Vault.
Operation 06: The Purposeful Prescription—Where you share a smart, automated diagnostic that digs deep into a person’s/entity’s current state and provides what feels like a “customized prescription” with ideas on how to transform their state (based on one of your frameworks or systems) and an invitation to go deeper inside a product or service. The accompanying case study in the Sales Vault for this operation is of a time I used this type of mission to sell hundreds of copies over time of a $75–$150 PDF resource, as well as an online course.
Operation 08: The Prerequisite Class—Where you use a steady stream of first-touch ads or organic SEO content to invite people to a monthly/quarterly live class you host . . . a live class that is the “prerequisite” and primary route into your deeper program. The Sales Vault’s accompanying case study is on a 4-year period that I used this method to create steady income from an intro class, as well as further income from 1:1 or group follow-up offers (without pitching inside the live class).
Operation 09: The Compact Conference—Where you host a pre-recorded or live multi-day event (this can be a challenge or a training & activity combo) and sell an expanded version of the materials you shared in the event. I’ve used this to earn $21,000 over 7 days of a live event where I was selling access to the recordings and an expanded challenge. This case study will be included in the Sales Vault.
Operation 11: The Test Drive—Where you create a very specific type of email course or audio course that offers people a “test drive” of your product or service over the course of 5–10 main emails and 3 expansion emails for people who express interest in your program. The case study shared inside the Vault for this operation is of a time I earned $97,000 in revenue (and about $92,000 in profit) from inviting both “warm” people and new people from a first-touch ad to my email course. People were pitched a $600 course and a $50 template from the email course.
And many more 🎉
Note: ❌ These aren’t AI-generated, random sales ideas. ✅ These are the most effective, exciting, and impactful ways my clients and I have sold work online over the last dozen years, without talking down to people or feeling the need to apply pressure, etc.
Inside the Sales Vault, you will get full mission debriefs, ideas, lessons, strategies . . . plus lots and lots of those tiny, nuanced details that will help you implement, modify, expand on, and make the most of these methods inside your business.
The Empowered Decisions Sales Vault officially drops on Saturday, November 1. But there are two bonus live events (on Saturday, October 25 and November 1) if you join us early 🎉.
Also, Operation 01 (named: “The Live Demo”) is already in your dashboard as soon as you join!
As seen in:
You’re in the right place if you’re not a fan of that webinar pitch that goes:
“Okay, you have two options:
(1) Let me help you inside XYZ program, or, (2) you can keep doing it the hard and silly way. You can keep struggling and never figuring it out.
And hey if that’s the legacy you want for you and your family, go for it.”
🙄🤬🚩
If you’re still reading . . . I’m making the following assumption:
You don’t want to sell in a way that you would hate for your aunt, best friend, parent, or favorite person on earth to be sold to. You care about safety . . . about the experience you create for people.
Am I right? You’re not a fan of manufactured urgency, fictional countdown timers, or telling people they only have two options: your way or the “hard and unintelligent way.”
[Insert 1,000 eye roll emojis here 🙄.]
By the way . . . Regina Anaejionu (en-ay-john-oh 🇳🇬) here 👋🏽, in case you want to know who’s talking to you.
I’m a fan of what I call “cruelty-free marketing” and “empowered decisions sales.”
It seems like a novel idea—even though it's not . . . but, what if we increased our sales by understanding our best-fit client better, making better products, and giving people all the details they need to make an informed purchasing decision?
Instead of being as secretive and vague as possible, and applying as much pressure as possible to “get the sale” at all costs?
This type of aggressive selling, which is often (enough) followed up with unhelpful products, is part of the reason we’re in a trust recession right now. What if we can start to rebuild trust for our clients (including “trust in themselves”—for making aligned purchasing decisions and passing up things that don’t feel good) by selling in a different way?
Over the past 12 years, I’ve had online schools with 20,000+ amazing humans in them, an email list that grew to 50,000 subscribers within ~3 years, and I’ve never had to (or wanted to) talk down to anyone to sell my work. You’re probably the same.
The Empowered Decisions Sales Vault is, of course, not some magic potion . . . but it is several deeply explored ideas, which I and my clients have used over time (during recessions and during economic highs) to invite sales that felt good.
I hope you will use it, remix the ideas, build on top of them, and make them work epically for your and your best-fit people.
You get:
✅ 16 full debriefs (released on Saturday, November 1, 2025)
✅ Access to two live sessions (Saturday, October 25 and November 1 at 1p ET)
✅ A private podcast you can download to your favorite podcast player and follow-along Notion docs to reference
✅ Included access to a few additional pop-up live events throughout 2026