Most thought leaders publish online like their work isn’t smart and sophisticated. They upload brilliance—only to witness it disappear into a void 24 hours later.
Why do we constantly feed social platforms that demand constant labor and reward chronic over-sharers willing to do anything for likes?
If your ideas are meant to last, you deserve a publishing system that's built to match.
You’re not here to create content for content’s sake.
You’ve been building perspective-opening intellectual property—amazing ideas that shift behavior, challenge the powers that be, and open up real alternatives.
It’s time to give your IP a real home and operating system. Your big ideas deserve this.
Intellectual Property OS is a guided lab (you can take a week, or you can take a month or more to go through it) with optional live experiences to help you create a container that both protects your best ideas and puts them to work.
The Intellectual Property OS (operating system) program is split into 5 main milestones.
Instead of influencer/expert content marketing that prioritizes answering the “when” of publishing (“When should I post?” “How much should I post this week?” “What’s my email list and social media publishing schedule?”), building intellectual legacy invites us to focus on the Why, the What, the How, the Who, and the Where of our ideas and our community.
The 5 milestones inside your IP OS experience help you answer those 5 questions: Why, What, How, Who, Where
Section 1 (The Why): Let’s go from core beliefs → big question → hypotheses → pillars
The first milestone is about re-imagining your work as the answer to a big, important, wildly specific question (that’s actually worth answering).
Our first mission together is both simple, and layered. Through a few key exercises, you will:
Choose 2–5 core beliefs or tenets that drive you to do the work you do. Basically: What do you believe about society or certain systems that riles you up or moves you to solve problems?
Ex: “Fiction is not just entertainment; it’s a blueprint for how people understand themselves and others. It can be a mirror that reflects injustices, generational wounds, and societal failings while also offering paths to healing and understanding.”
Ex: “In fiction, representation that is free from stereotypes and tokenism is not just important—it’s revolutionary. Easy narratives flatten complex lives. People from marginalized communities deserve stories that range from grand epics to intimate moments of daily life.”
Ex: “The big publishing houses have gone too long not publishing diverse stories and/or treating marginalized stories as "diversity projects" rather than cornerstone narratives. Independent publishing allows writers to actually tell their stories their way—instead of having their stories filtered through a team of editors deciding what's “relatable” or “marketable” (a.k.a. more censorship, designed to water down stories so they don’t challenge the status quo or make certain people too uncomfortable 🙄).”
Translate those tenets into a big question (so specific only you would think to ask), that’s not only worth answering, its answers become your body of work.
Ex: How can the most empathetic, justice-driven fiction writers (who refuse to settle for flat/tokenized representation and who seek to expose and heal cultural wounds), publish novels featuring fictional worlds and marginalized main characters of such depth and nuance that their stories become blueprints inspiring real-world change and igniting cultural liberation?
Form a few key hypotheses and projects to answer your big question.
Ex: “Hypothesis—Fiction that openly addresses generational trauma and societal oppression can be a catalyst for three worlds of healing—the author’s, the main character’s, and the reader’s or community’s healing. Project 1—A masterclass on ‘Layered Worldbuilding,’ teaching writers to create settings that reflect real-world power dynamics and cultural resilience. Project 2—Reader-guided ‘healing circles’ after certain books are launched, so readers can discuss key themes and share their own stories.”
Ex: “Hypothesis—When readers experience deeply immersive, culturally-specific storytelling, their empathy for those communities will grow. Project 1—A digital platform for serialized stories where readers can ‘choose their own path’ through the lens/perspective of marginalized main characters, exploring decisions with real-world consequences. Project 2—Interactive storytelling workshops that help authors build immersive worldbuilding rooted in cultural authenticity.”
And more . . .
Your end project for Milestone 1 will be a Mission Brief that contains your core tenets, big question, key hypotheses, potential projects list, and the defining pillars of your work.
Section 2 (The What): Think → Spark → Invest → Reinvest
The second section in your experience is about mapping your ideal ecosystem or body of work.
And it’s about understanding which content publishing style you’re going to use to get there: expert content marketing, influencer content, secret holder content, or thought leadership publishing. We’ll talk more about this in the guided training, but below is a quick overview of the four types.
Experts (including many consultants, coaches, authors, speakers, and course creators) frequently pursue a model of marketing and publishing that people call . . .
Know–Like–Trust
The idea is to create enough helpful, educational, and free content that people will get to know you. Then to create even more helpful, educational, and free content so that people will like you. Then create even more helpful, educational, and free content so that people will trust you enough to buy from you.
There are multiple problems with this model if you’re doing extremely meaningful work in society (or your life’s work):
It keeps you busy trying to prove yourself. You have to create enough content to prove that you’re trustworthy. But does it really accomplish that? With AI, almost anyone can churn out 5 posts a day with “educational” content.
The essence of this model is “know me, like me, trust me” so it’s not designed around the reader/listener/client’s needs, perspective, or journey. It is not designed to help them think in new ways.
These are stock images and fake content/captions created to model what many “experts” do in their various industries.
Influencers frequently pursue a model of content creation, marketing, and publishing that I call . . .
Want–Follow–Get
The idea is to create enough aspirational, pretty, organized, lean, clean images about their lifestyle, or business, or relationships, or health, etc., that it gets people wanting something they have. Then following them for more product recs, tips, and pretty content. Then getting some of the things they link to, so they can make a small commission.
“Ooh, I wish I could travel as much as they do.”
“OMG look at how she’s living—how do I get that?”
“Wow, he lost so much weight. Do I need to do that too? How do I do it as fast as he did?”
”Oh snap. What new blender does she have? That made almonds into almond butter in seconds!”
Now, before you go report me to the Influencer’s Alliance Against Mean Girls 🤣 . . . I’m not saying that all influencers create bad content. I’m saying that a lot of influencer marketing is based on getting small commissions/payments from brands that require a lot of content to meet their needs . . . and the easiest content to create “at scale” that gets people clicking and buying things is aspirational “look at how I’m living” content.
This type of content probably doesn’t help you that much (especially in the long run) because you want and need to shift people’s perspectives and introduce them to deep, meaningful work.
These are stock images and fake content/captions created to model what many (not all) “influencers” do in their various industries.
Secret holder marketers (including many consultants, coaches, authors, speakers, and course creators) frequently pursue a model for their content that I call . . .
Entice–Correct–Limit
The idea is to entice us with something sensational (like all the “I made $1 million in 8 months, without an Internet connection!” posts). Then tell us what we’re doing wrong (a.k.a. correct us without offering real proof or better ideas—it’s just a lot of “you’re thinking too small” and “know your worth, bebe”). Then limit our options to move forward with them by trying to push an application for a $15,000 - $25,000 program.
This model probably doesn’t sit right with you since you want your clients to make an informed buying decision. You can’t stand the horror stories of people locked in to paying $2,000+ per month for a year, for a program that’s not helping.
This is a disempowering marketing “method” that you’re not interested in pursuing.
But, what’s left?
These are stock images and fake content/captions created to model what many “secret holders” do in their various industries.
As a thought leader, you can create an ecosystem out of your ideas that I call Think–Spark–Invest–Reinvest.
1. Think
A really meaningful part of your body of thought leadership work is when & where people are first exposed to your ideas, models, and frameworks.
I like to call these Think Pieces because the idea is to give people perspective-shifting content that helps them think about their goal, issue, self, etc., in a new way.
Think Pieces function best when they’re either search engine optimized pieces (on your site or YouTube channel, for example) or they are organic social media posts that you can turn into lean ads if you want to. Why? Because lean ads and SEO are both scalable. Meaning: you don’t have to get on social media 5x/day and repeat yourself.
P.S. I cover my exact Lean Evergreen Thought Leadership Ads System in the guided course (you can register for below).
2. Spark
Next up, your Spark Pieces. After your “best fit” client interacts with one or more of your Think Pieces, they’ll want to click through to something deeper.
A Spark Piece is an in-depth guide, training, or essay that causes people to sit with your ideas for a little longer; ideas that light a spark for the person around your system/framework. Ideas that give the person a clear understanding of whether they want to invest in your initial offer or not. No trickery or pressure tactics are (ever) necessary.
Here’s my Spark essay, as an example. I’ll introduce you to other examples from my clients inside the upcoming guided course. Note: I recommend having 3–4 Spark Pieces operating at any given time; meaning—you don’t have to create new ones every single month 🙌🏽.
3. Invest
Your ideal clients who sat with the frameworks, ideas, and approaches in your Spark Piece will want to continue their journey with you.
Your Invest Piece is an introductory paid offer (like a workshop, 1:1 session, or book) that gives people even more experience with your frameworks; they can start using them, making changes with them, and getting a feel for how they work.
This “intro” offer is not necessarily a beginner offer. Intro just means that it is introducing them to how they’ll implement your frameworks.
I like to think of your Invest product as an approachably-priced prerequisite offer. It’s a safe space for your ideal client to get all the details and proof they need to work with you even further. And it helps “pre-qualify” them for you; you’ll know they’re ready.
4. Reinvest
This is the deepest level of work you offer people if your system fits them and they want more. This might be a 1:1 consulting offer, group cohort-based course, or certification program, etc.
Your Reinvest Piece is something that your ideal clients will sell themselves on.
Many of my clients find that once they add great Think, Spark, and Invest Pieces to their ecosystem, they don’t need to get on sales calls or “convince people” to join their deeper offers. People will seek out your deeper offer when you’ve been radically helpful throughout your ecosystem.
No twerking around the Internet (unless you want to 💃🏽) is required. No pressure tactics learned from some guy named Chad who rents Lambos for his Instagram ads are necessary.
Your end project for Milestone 2 will be a map of your current assets, a map of your ideal future ecosystem, and a plan to get from A to B. During this section, you will go through trainings that introduce you to manual, leveraged, and scaled ways to approach Think, Spark, Invest, and Reinvest pieces.
Section 3 (The How): Curated inputs → idea shaping → publishing
The third milestone of your experience is about building out a command center and publishing system for your ideas.
Now that you have your “big question worth answering” from the Milestone 1 and an idea of the ecosystem you’re building toward (from Milestone 2), your whole body of work becomes the ideas you form and refine as you answer the big question through the ecosystem you’re building out.
In class, you’ll receive an “operating system” or digital command center (built out for you in software called Notion) to be the hub where you manage all your ideas. This headquarters is broken down into three parts:
You’ll have a space where you can curate inputs and resources under the pillars of your work. This might be book chapters you’ve read, client comments, meaningful stories, or any other idea seed you get. You’ll practice working with a series of questions you can filter your inputs through so that you can extract and expand them into meaningful insights.
You’ll have a database/space where you can shape the unique ideas that emerge from the inputs you’ve stored, and anything else circulating in your mind. This is where you come up with proprietary frameworks, lessons, and concepts that will be the building blocks of the IP you publish.
Finally, you’ll have a publishing database where you can keep track of all the different versions of your ideas that you publish. This space will help you practice content “laddering” and “cascading” (a.k.a. upcycling, instead of only recycling or repurposing your ideas).
You’ll learn a repeatable system to flow from idea seed → idea → published pieces that will help you prioritize the creation of true intellectual property, not just the filling out of a content calendar.
In class, you’ll receive a database of perspective-shifting prompts that you can take and create SEO pieces, emails, products, and more from.
Your end project for Milestone 3 will be a challenge called Publish One Month of Big Ideas, where you’ll receive guided writing exercises for practicing “thought leadership” publishing.
The fourth milestone in the IP OS lab is about completely reimagining what you know about the Who of your work (and the ways you serve your community).
The cheesy questions people typically give you to answer about your “ideal client” only go so far, if they’re even relevant or helpful at all. In class, we’re going to build out something wildly different. People often credit one or more of the exercises in this section for completely changing the way they approach their work.
Your end project for Milestone 4 is your very own Best Fit Client Messaging Manual, which will include 5 key sections including an 8-Stage Client Journey Map, an outline of the main marketing gaps (ex: belief, unlearning, safety, systems thinking, etc.) your people are dealing with, and more.
Eboni Gee, Registered Nurse and Wellness Strategist
“I’m watching the course a second time. I’ll probably watch this for a few months as I implement everything. The changes you’ve recommended (and I’ve made) around teaching workshops, and using social media and evergreen content in purposeful ways, have been game-changers in my mission to help women achieve their wellness goals and not have to sacrifice their business or career goals.”
Milestone #5 is deciding where your work should live, both to do the most good for your community and give your ideas the most reach (without the most labor).
To do this, we’ll make decisions in 4 key areas:
What platforms and formats will you pursue where your ideas can be (1) discovered by your best fit people (2) “directed at” your clients, (3) sent to them as a part of something they’re subscribed to, and/or (4) shared with them by a trusted third party?
#1: A platform for discovery.
First up, we need a publishing discipline that helps you get found. In the age of AI, we are way past old school SEO advice, so during the crash course, we’ll dive into what I call SEO^3:
How to optimize your site for search engines as a thought leader who has clients conducting more advanced searches and needing more intense solutions
How to optimize your site for “suggestion” engines (and shares) of your deeply meaningful work
And more (including a 3rd “S” we need to optimize for)
You’ll also go through an exercise to help you craft an SEO plan that works for low-, mid-, and high-ticket offers.
#2: Publishing in a way that lands directly in front of your best fit clients.
We’ll go over both free and paid ways to get your ideas directly to specific potential clients.
In this section, you’ll learn the Lean Evergreen Thought Leadership Ads System that my clients and I use, which allows us to:
Spend $1/$3/$5/$10 per day on ads and get helpful data and conversion results
Reach new people who sign up for our email lists and/or buy our introductory offers
’ll also share with you formulas for a few of my best performing thought leadership ads ever, which clients have also used very successfully in different niches.
#3: Publishing to deepen relationships using a subscription channel.
Third up is a publishing discipline that helps you leverage your time and deepen your relationships with multiple potential clients (who’ve opted in or subscribed to you in a deeper way) at the same time.
Subscription channels (like email or a private community) allow you to go deeper with the “self-chosen few”—the people who’ve elected to be closer, learn more, and get more regular updates and ideas from you. In the crash course, we will:
Go over what types of samples/incentives (if any need to be offered at all 🧐) are best for low-, mid-, and high-ticket offers
Get into strategies that can help thought leaders be much more effective with emails and communities—like creating certain sequences or “email runways”
You’ll also get:
Templates for a 4-part email sequence you can implement immediately that will help people to consider a topic in a completely new way
Ideas for your regular community posts/updates or email newsletter emails
#4: Publishing for credibility & leveraged reach using targeted media appearances and/or collabs that share your work.
Next up is a publishing discipline that helps you build up further “credibility” and reach by appearing as a guest in industry publications, podcasts, conferences, and more.
This section of the course is about crafting a plan for:
Guest pieces in industry publications your ideal clients already love & respect (this is one of the ways I got started selling my book online before I built a strong social media presence)
Finding the best podcasts or other places to share your ideas
And P.S.
When you join us, you keep lifetime access to the course lessons and materials. You’re also welcome to come to our live sessions for the next year; note: they typically happen every other month.
Using the Intellectual Property OS on-demand course resources, and the customizable Idea Management Command Center (Notion template), we will work together to create a plan and strategy for:
✅ Your unique thought leadership messaging pillars (what you should be talking about—on and off social media) and why. Note: the work we do in this lab is on the other side of the spectrum from the “300 so-so content ideas in 3 minutes” kinda programs floating around the Internet. Your messaging strategy should be tailored to clients who are at the level of sophistication and excitement you want to work with.
✅ Scalable ways to start off your client pipeline (ex: SEO content and lean thought leadership ads), so you don’t spend unnecessary time or money getting your ideas in front of new people. Translation: as a thought leader, you don’t need to be on social media 5x/day to draw the right people to your frameworks and programs.
✅ An effective and meaningful email newsletter or community you host to deepen relationships with the best people for you. You’ll receive templates for a 4-part series that you can adjust for your industry and topic.
✅ Your absolute best fit Think–Spark–Invest–Reinvest ecosystem (note; you’ll get dozens of examples to choose from & real-life examples of thought leaders using this system)
You’re also getting—
✅ A module on creating a truly repeatable publishing system that involves maturing and upcycling your valuable ideas, not just recycling or repurposing content
✅ A challenge (plus prompts) to practice your new repeatable publishing system
✅ A content and idea management system that helps you publish radically helpful ideas that guide your ideal clients to a new way of thinking
✅ Separate sections for each of the four publishing platforms discussed above with mini projects for each one
✅ And more . . .
The full investment for the Intellectual Property OS program is $250 (normally $350) for a limited time.
You’ll get immediate access to Version 7 of this course when you join us above. Version 8 will be placed in your dashboard soon. You will also get access to the live session of the IP OS we’re hosting on Saturday, September 20 at 1p ET.
Note: This course used to be called “Build Your Body of Thought Leadership Work.” If you own a past version of it, you also own this current version; no need to purchase it again.
P.S. Hey, I’m Regina 👋🏽. If we’ve never met, please come meet me below 👇🏽.
Regina Anaejionu (en-ay-john-oh 🇳🇬) here.
As seen in:
And this should give you some context on why I love hosting this course:
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2008.
2012 - 2014.
2021.
These are the years that completely transformed my mind about the power of creating, publishing, and selling your own intellectual property.
In 2008, I started publishing my ideas online and taking coffee meetings with anyone and everyone who had questions about how I started and ran my first in-person businesses (cleaning and design 🤷🏽♀️). The problem was, I would sometimes leave these meetings and realize “Oh, I forgot to tell them X.” Which leads me to 2012 👇🏽. -
By 2012, I wanted to reach more people and improve the experience of my consulting, so I started teaching “Continuing Education” courses at the University of Texas at Austin for adults interested in building their own websites or running their own businesses.
I was incredibly nervous, but excited to get started. I could reach more people this way, and build an amazing in-person experience. Once I saw people getting it, like really getting it, I was forever sold on the power of IP and organizing what you know into helpful formats.
But because my 3-week courses couldn’t cover everything I wanted to, I decided to write and publish my first print book to go along with the courses I taught. 👇🏽 -
So, in 2013 I published my first print book, The Small Business Manual. It didn’t sell a million copies or cause the President to ask me to the White House, but it was an amazing experience.
The book was picked up as a required textbook at a few colleges in the U.S. in their small business classes—unbeknownst to me until students started emailing me with questions 🤷🏽♀️.
The book was actually helping people. People I’d never met before. I was amazed, and published my second book, Epic Blog, in 2014. It made over $200K in revenue in its first few years and helped my business grow tremendously. Which brings me to 2021 👇🏽. -
So, fast forward to 2021 and I had the extreme pleasure of getting to design a digital business course for an HBCU.
Students learned about low-capital businesses they could start, how to evaluate & market their ideas, and so much more.
I was able to sit in on the final projects these students put together—I could have cried. They were brilliant, and they had new skills they could carry with them in business or various careers.
Why am I telling you all this? Keep reading 👇🏽. -
I’m sharing this story because I want you to know you’re talking to someone who believes in your desire and ability to publish and sell your intellectual property in a way that affects the world, and your own life, deeply.
I want to help you on your journey to publishing (or continuing to publish) the things you know the world needs. If you do the hard, deep, meaningful work, you’re in the right place. Let’s work on your body of thought leadership work together. Let’s work on your platform. Let’s get you paid for your ideas, not your labor.